Happy 4th! We’re Celebrating Healthy Hair!

You’re seeing parched strands…so revel in the fact that there’s an immediate solution: Defy Damage Protective Masque works in just 5 minutes to rebuild broken hair bonds, and deeply replenish moisture and strength without weighing hair down. This is the treatment that goes deep, infusing hair with a brilliant, bond-strengthening defense. The result? Less breakage, and illuminated, healthy hair that‘s actually visible after the very first use! Hair has instant softness and shine…the kind you can see and feel on contact.

…from daily cleansing and heat styling. Limiting your shampoo-and-blow-dry routine to no more than three times a week goes a long way towards restoring hair’s strength and shine. On non-shampoo days, build volume with Weekend Hair Dry Shampoo, which delivers a luxurious, just-washed fullness, fresh, clean scent, and velvety soft hair in seconds. (Bonus: It bypasses that typical powdery-dry finish of so many day-two shampoos.)

It’s high time you indulged yourself with a regimen designed to protect and defend each strand of hair. Luster Lock Instant Shine and Repair Treatment for color-treated hair provides deep repair, illuminating shine, and serious brush glide power. Known as the “secret to lust-worthy locks,” this deep-repairing miracle hair treatment unlocks out-of-this-world color vibrancy and a dazzling, mirror-like shine that will have you touching your hair in amazement. Stocked with nourishing African Manketti and Argan oils, strands become 9X stronger and visibly healthier-looking.

Blonde Life Brilliant Glow Brightening Oil puts a powerful spotlight on lightened hair! You’ll ooh and awe as you watch it instantly rev up radiance, while nourishing and protecting each delicate strand with a megawatt gleam. Just apply a drop or two – it’s stocked with exotic Monoi and Tamanu Oils to nourish and protect each delicate strand, banish frizz, and create 7X more strength – and watch as hair is transformed, becoming instantly silky, smooth, and gorgeously gleaming as the shine is magnified. Formulated with breakage protection, this wonder oil “builds bonds for brilliant blondes.”

Superstar colorist and Joico Global Brand Ambassador, Larisa Love, knows a thing or two about protecting vibrant, fun, happy hair. Her best trick of the trade? Integrating new Defy Damage Home Care Collection into your beauty routine. This parade of protective products fight the ravages of daily heat styling, UV exposure, and environmental pollution…all the elements that can lead to lackluster locks.

The party’s on and you’re looking for that glam, beachy, touchable texture, satiny hydration, and perfectly “imperfect” separation. Well, stop the music: With Beach Shake Texturizing Finisher, you get all that, plus the ultimate vacation from those stylers that leave behind a dry, salty finish. This seaside styling spray delivers a glam look, beachy texture, and satiny hydration in a single, transformative spray. Creating perfectly “imperfect” separation with a silky plush formula that you can play with, touch, and retouch to your heart’s content, Beach Shake is formulated with Bees Wax and exotic Coconut Oil for hydration and protection from the elements.