Color Intensity


DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOR WITH JOICO COLOR INTENSITY -our intensely concentrated pigments designed to help you create over-the-top vibrancy that lasts through 15 shampoos.

Color Intensity’s intermixable formula can be applied straight from the tube, or mix and mingled to your heart’s content for endless creative possibilities. Bonus benefit: no developer required!







We’re so thrilled to introduce you to our brand-new JoiColor System App.
It’s 24/7 education right on your smart phone; and you can get the full download right here…
JoiColor System on the App Store JoiColor System on the Google Play Store




>> Download the Pastel Color Melt Technique by Larisa Love

>> Download the Confetti Collection Technique by Sue Pemberton

>> Download Sue Pemberton’s Rainbow Riot Technique

>> Download Larisa Love’s Sunset Melt Technique

>> Download The Unison Mermaid Collection Step-By-Step

>> Download the Rocker Chic Shades Step-by-Step

>> Download the “Flash Effects” Formula Step-By-Step and Tip Card


0216_PhillipRing_formulaColor Wave Step-by-Step by Philip Ring

For this look I pre lightened with Joico VeroLight powder lightener + 40 Volume Veroxide.
Once the hair was light enough, I rinsed, and dried it. Then I applied a level 9 silver toner formula. I recommend really overmixing to make sure you can apply quickly as well as have product to emulsify through. I let that process for 20 minutes and rinsed and treated with K-PAK Deep Penetrating Reconstructor.

Level 9 Silver Toner formula:
Joico Vero K-PAK TSB (Toner Silver Blonde) 1 1/2 oz. + .15 oz. 1N + 2 oz. of 5 Volume Veroxide.
Process for 20 minutes.

Intensity Formulas:
Root shade color was Color Intensity Black Pearl
Light Silver color was 1 part Color Intensity Titanium 3 parts K-PAK Conditioner
Yellow color was Color Intensity Yellow

I did all of the root shading first, and colored all of the mids and ends under the tip of the ears with the Titanium formula.
Above the ears on the left, I started applying the root color with the Black Pearl, then I started adding the Yellow formula and then back to the Titanium formula. Each of the following sections, I combined all into that one, so that I could be sure that the Yellow was all in one spot.
Repeat the same exact application for the right side, as well as the rings.

4 sections: 1) the bottom of the hair, 2) the left side, 3) the right side, and 4) the fringe (bangs)

The plastic sheets in place of foils were EMBEE MECHE.


0116_PhillipRing_formulaFire & Ice Step-by-Step By Philip Ring

The client had pre lightened hair as well as regrowth. Use Joico LumiShine 4VV with 10 volume on all of the roots to build depth.

Rinse and section hair out in a star pattern on top and leave the bottom free.

Bottom Formula: Sapphire Blue to Mermaid Blue to Light Purple.
Top (Star Pattern) Formula: Ruby Red melting to Fiery Coral and then to Yellow.

Start each section of the Intensity shades color melt by doing the base first, then apply the second color through the mid strands, really saturating and massaging it into the hair as well as where the first two colors connect making sure to melt them together to create a soft blend. Then, add the final color to the ends and really saturate again and massage that color in.

Tip: Saturating the hair does two things, Ii allows the colors to grab evenly as well as it allows you to lay each section on top of the previous without worrying that the colors are going to stain each other.


0116_Crystal_formulaCandy Crush Step-by-Step By Crystal Casey
Step 1: Apply Joico VeroLight Lightener + 20 vol to regrowth. Process for 15 mins

Step 2: Shampoo with K-PAK Color Therapy Shampoo and dry.

Step 3: Follow the below fashion color formulation

-Color 1: Color Intensity Light Pink
-Color 2: Color Intensity Light Purple
-Color 3: Equal parts Color Intensity Hot Pink and Pink
-Color 4: Equal parts Color Intensity Cobalt Blue and Clear, with a dot of Sapphire Blue
-Color 5: Color Intensity Yellow
-Color 6: Colors 5 & 4 blended together

Step 4: Section hair by parting hair ear to ear & splitting it in two. Take the front section and part down the middle leaving out the front two quadrants.

Step 5: Apply the Color formulas.
– Start from the nape working up and apply color 3 to the root area.
– Return to the nape and alternate melting all colors on the ends with the root color occasionally bringing the root color down to the ends
– In the front right quadrant, repeat application step 2
– Apply color 2 to root area and continue to alternate melting all colors on the ends with the root color occasionally bringing the root color down to the ends

Tip: In various areas you can melt any 3 colors of your choice on a section.

Step 6: Rinse in cold water. Apply Joico K-PAK Cuticle Seal, then apply Joico K-PAK Color Therapy Conditioner over cuticle seal and rinse with cold water.

Step 7: Dry and style as desired with Joico K-PAK Thermal Design Foam.


Crystal Light Formula and Step-by-Step
Show off jewel tones in modern way with CRYSTAL LIGHT, an exclusive technique created by Vero K-PAK Color International Artistic Director Sue Pemberton to showcase the sheer, multifaceted brilliance and vibrancy of Vero K-PAK Color Intensity’s new Crystallize Collection. By combining inlay color blocking with her signature feathering technique for diffusing color toward the hair ends, the two-time NAHA winning colorist successfully mimicked the transparent vibrancy and shine only radiated by colored crystals.


0315_AshleySpangenberg_formula Joico Artist, Ashley Spangenberg, was challenged to use the NEW Color Intensity Crystallize shades and proceeded to win Joico’s Extreme Colorist America Challenge! Get her winning formula below:

Step-by-Step Formula:
Starting Level- 2” virgin Level 2. From line of demarcation to ends- Level 1 previously colored.
Prelighten with Vero K-PAK Creme Lightener, equal parts 20 Vol. Veroxide.
Target level: Level 7/8 Yellow/Orange
1: Section hair from forehead to nape, and from apex to just behind the ears. Section the front two sections out of the way.
2: Starting at the nape take 1/4” horizontal/diagonal partings.
3: Lay a long foil under first section. (I used Beth Minardi Signature foils)
4: Apply lightener 3-4” from scalp, being sure to blend the line by making peaks and valleys. Where you begin your application of lightener will vary based on the length of hair. If the hair is shorter, leave 1-2” of new growth exposed, or if you would like a more dramatic look.
5: Continue working up the back of the head until you run out of hair placing a foil between each section.
6: Continue working in front of the ears with the same sectioning. 1/4” horizontal/diagonal partings. Depending on desired end result, lightener may be applied closer to the scalp around the face.
7: Let process 45-60 minutes, or until you have reached desired level of lightness.

Remove foils, shampoo with K-PAK Color Therapy Shampoo, K-PAK Cuticle Sealer, K-PAK Deep Penetrating Reconstructor, K-PAK Intense Hydrator. If the lightener lifted uneven, color balance before proceeding. Blow dry the hair 100% dry.

Formula for end result shade:
Base color: Vero K-Pak Chrome 1/3 N1, 1/3 V4, 1/3 RB + 2 parts Vero K-Pak Chrome Activator
Intensity Formula 1: 1/2 Magenta + 1/2 Ruby Red
Intensity Formula 2: Sapphire Blue
Intensity Formula 3: Amethyst Purple

1: Section the hair from forehead to nape, and apex to behind the ears.
2: Apply exaggerated retouch to the virgin hair.
3: Once you have applied the retouch to the entire head, section the hair from forehead to nape.
4: Your first parting will be 1/4”-1/2” vertical/diagonal partings beginning below the occipital bone. Apply formula 1. Mirror your next parting on the opposite side. Apply formula 1. Your partings should resemble an inverted V. I work left to right to maintain symmetry.
5: Mimicking your first parting, take a 1/4”-1/2” parting and apply formula 2. Lay each section on top of the previous gently.
6: Mimicking your previous parting, take a 1/4”-1/2” parting and apply formula 3.
7: Continue working up the back of the head, working left to right to maintain symmetry alternating formula 1, formula 2 and formula 3.
8: Once you reach the section in front of the ears, begin at the ear, taking a 1/4”-1/2” diagonal back section, apply formula 1. Continue the same sectioning up the head alternating formula 1, formula 2, and formula 3.

Once you have colored your last section, let color process 20 minutes.
Shampoo with K-PAK Color Therapy Shampoo, K-PAK Cuticle Sealer, K-PAK Intense Hydrator. Style as desired.



Darkly intense with an artful combination of color that evokes the juxtaposition of oil and water.

Natural Level: 4
Prelighten: Joico VeroLight Lightening Powder + 10 Volume Veroxide

Base: Joico Vero K-PAK Chrome RB4 Amaretto + Activator Crème Developer

Joico Color Intensity Accent Formulas: Yellow, Pink, Peacock Green, Cobalt Blue

Application: Create a diamond-shape top section and pre-lighten. Subdivide the prelightened section into 15 panels. On each panel, apply a random combination of one of the four Color Intensity shades. Apply two inches of your first color choice, beginning at the scalp, then apply your second color choice to the remainder of the section, carefully blending the two. Continue applying two shades to each panel, carefully blending. After every third panel, omit a thin slice. Continue until all of the panels are complete and apply the base color to remaining strands.

Style: On damp hair, apply Joico Power Whip Whipped Foam to roots and Smooth Cure Leave-In Rescue Treatment to lengths. Blow dry and finish with Joico Power Spray Fast-Drying Finishing Spray.



Cheerful candy colors pop against a pearly blonde base.

Natural Level: 8
Prelighten: Joico Vero K-PAK Crème Lightener + 20 Volume Veroxide

Tone: Joico Vero K-PAK Color 1 1⁄2 oz. TSB Silver Blonde Toner + 1⁄2 oz. TPB Pearl Blonde Toner + 20Volume Veroxide

Joico Color Intensity Accent Formulas: Indigo, 1⁄2 Red + 1⁄2 Orange, Orange, Pink, Yellow, Red

Application: Apply lightener to all strands, process 45 minutes, remove and treat with the K-PAK Hair Repair System. Tone all strands, process 15 minutes and remove. Create a circular section at the crown and clip away. Beginning in back, create thin diagonal slice panels and apply the color in the following pattern in back-to-back slices, blending two colors on each slice: Yellow/Pink, Pink/Orange, Orange/Red. Next apply a solid panel of Red, then Indigo, then Yellow/Indigo, Pink, Orange, Red/Orange, Yellow, Pink and Orange/Red. As work progresses to the front, shift to weaves: Yellow, Pink, Orange and Red on the heavy side; Yellow, Orange and Red and on light side. Process and shampoo with Joico Moisture Recovery Shampoo and Conditioner.

Style: Apply Joico Smooth Cure Leave-In Rescue Treatment to damp hair and blow dry. Finish with Joico Design Works Shaping Spray for workable hold and Crème Wax Texture and Shine for shape and definition.



Pretty-in-punk hues emanate with the vivid gloss of enamel.

Natural Level: 3
Prelighten: Joico VeroLight Lightening Powder + 10 Volume Veroxide

Base: Joico Vero K-PAK Chrome 3 oz. RM5 Burmese Ruby + 1 1⁄2 oz. RRV Really Red Violet + Activator Crème Developer

Joico Color Intensity Accent Formulas: Pink, Yellow, 1⁄2 Peacock Green + 1⁄2 Cobalt Blue, Indigo

Application: After prelightening, apply 11 back-to-back slices on the left/back section, in the following pattern: 2 Pink, 1 Yellow, 2 Indigo, 1 Yellow, 1 Pink, 1 Indigo, 3 Peacock Green/Cobalt Blue. On the front left panel, apply 2 slices Pink, 1 Yellow, 1 Indigo, 1 Pink, 2 Indigo, 2 Peacock/Cobalt. On the right top section, in diagonal subsections off of the side parting, apply 3 slices Pink, 2 Yellow, 2 Indigo, 2 Yellow, 1 Pink, 2 Indigo, 3 Peacock/Blue. In the right back section, starting at the crown: Base, 2 slices Pink, 2 Indigo, 1 Yellow, 2 Pink, 1 Green/Blue, 2 Indigo, 1 Green/Blue, 1 Indigo, 4 Green/Blue. Process 20 minutes shampoo and treat with Joico K-PAK Cuticle Sealer and Intense Hydrator.

Style: Apply Joico Smooth Cure Leave-In Rescue Treatment to damp hair and blow dry. Mist hair with Joico Smooth Cure Thermal Styling Protectant and smooth subsections with a flat iron. Apply Joico Super Shine Glossing Polish for shine, and mist with Humidity Blocker Finishing Spray.


EMMA-VKC_cvrRainbow Eucalyptus
Inspired by: The colors of an exotic tree in Hawaii

>> Download Emma’s Step-by-Step

Inspired by: The plumes of a her client’s pet parakeet!

>> Download Kasia’s Step-by-Step

KATIE-VKC_cvrAurora light
Inspired by: The vibrancy, motion and synchronicity of the Aurora Borealis

>> Download Katie’s Step-by-Step

REBECCA-VKC_cvrPeacock Palette
Inspired by: The chameleon and the peacock!

>> Download the Step-by-Step

CottonCandyChameleonCotton Candy Chameleon
Inspired by: The colors of fluffy cotton candy

>> Download the Step-by-Step

LimeMintChameleonLime Mint Chameleon
Inspired by: The bright green colors of a chameleon

>> Download the Step-by-Step




0916_PhilR-CottonCandyPixels_formulaCotton Candy Pixels by Philip Ring

Phil suggests using clear adhesive labels or scotch tape to create the pixel sections.

Prelighten with Joico Crème Lightener with 10 Volume Developer at the scalp, 30 Volume Developer at the ends

Foundational Toner: LumiShine 9NV + LumiShine CLEAR Demi-Permanent liquid + 5 Volume LumiShine Developer

Color Intensity Pixels: Sky, Rose, and Lilac

0916_PhilR-RadioactivePixels_formula(1)Radioactive Pixels by Philip Ring

Phil suggests using clear adhesive labels or scotch tape to create the pixel sections.

Prelighten pixel sections with Joico Crème Lightener + 30 Volume Developer

Color Intensity Pixels: Yellow, Sky + Yellow (to create custom green), and Mermaid Blue + Sky (for custom bright blue)

Robin Del Toro Intensity Hair Color Formula Modern Romance formula by Robin Del Toro

Balayage with Vero K-PAK Color Creme Lightener and 20 Volume Developer. Use a mixture of 15 ml Vero K-PAK Chrome Demi-Permanent Crème Color B5 and 15 ml Vero K-PAK Chrome Demi-Permanent Crème Color N4 mixed with 60 ml Vero K-PAK Chrome Activator. Apply this formula to the valley of the “v” section to blend the lines. Process 20 minutes.

Rinse and tone with Vero K-PAK Chrome Demi-Permanent Crème Color V9 and Vero K-PAK Chrome Activator, then dry the hair.

Apply Color Intensity Amethyst Purple to base and blend into Light Purple. Blend the Light Purple from mid-shaft into Soft Pink to ends, strategically leaving some of the ends out. Apply Color Intensity Clear to the uncolored ends. Process for 20 minutes, then rinse with cold water.

Apply K-PAK Cuticle Sealer and leave on for 5 minutes, then apply K-PAK Conditioner and rinse. Apply Heat Set Blowdry Perfecting Creme, and brush through to distribute product through hair. Dry hair 70%, apply Power Whip and brush through to distribute product through hair. Continue to blow dry.

Once hair is thoroughly dry, begin to curl hair in same direction using a 1″ wand clipping up each section with curl clips. Once finished, allow to cool completely. Begin removing curl clips. After removing the clips of one horizontal section, gently comb through to release the wave. Gently tease under each wave to ensure the waves do not part. Lightly spray each section with Joimist Medium Styling and Finishing Spray. Continue to do this until you are completely out of clips. Give a final spray of Humidity Blocker all over.

0116_VelvetBlue-LarisaLove_formula Velvet Blue formula By Larisa Love

Lighten hair to level 9 1/2. Tone silver grey. Mix 1 ounce of Joico Color Intensity Mermaid Blue with 3 ounces of Color Intensity Clear and apply on wet hair for 5 minutes.

0116_MistyLilac-LarisaLove_formulaMisty Lilac formula By Larisa Love

Lighten hair to level 9 1/2. Tone silver grey. Apply 1 ounce of Joico Color Intensity Orchid + 1 ounce of Color Intensity Amethyst Purple on the base feathering down about 4 inches.
Apply 1 ounce of Color Intensity Amethyst Purple + 3 ounces of Color Intensity Clea rand apply mid to ends. Scissoring with fingers to blend the top base with the mid color effortlessly. Leave on damp hair for 10 minutes.

Pink Rush Hair Color FormulaPINK RUSH by Joico Artist Ashley Spangenberg

Base: Joico Vero K-PAK Color 4VR + 20-volume developer
Accents: Joico Vero K-PAK Color Intensity Hot Pink and Soft Pink

The model began as a natural Level 5 with regrowth and faded mauve and blonde highlights. After prelightening, Ashley applied the base shade to the new growth for a modern, “rooty” effect, then applied the two pink shades in alternating sections-horizontal in back and vertical in front around the face. Some sections were solid and some were blends of the two pink shades, Hot Pink at the base melting into the pastel Soft Pink. “I was trying to interpret a sunkissed effect using shades of pink,” Ashley explains, “so I wanted the hair below the occipital to be lighter.”

Hair color formula by Joey Cook
Joey Cook’s Finale Formula:
Color Intensity Orchid at the base a full tube of Color Intensity Clear and 4 drops of Color Intensity Indigo for the mid section.
It melts into an even mix of Color Intensity Red and Magenta.

Joey Cook Pastel Formula
Joico Creme Lightener + 30 vol. on roots. Color Intensity Orchid was used on her roots, and 3 drops of Color Intensity Indigo were mixed with clear for the ends. Process for 20 minutes. Shampooed and conditioned with Color Therapy Shampoo with a 5-minute treatment with K-PAK RevitaLuxe.

Intercoiffure Award-Winning Formula
Pre-lighten with Vero Light Lightening Powder and 10 Volume (3%) Veroxide
#1: Color Intensity 3/4 Yellow + 1/4 Orange
#2: Color Intensity Orange
#3: Color Intensity 3/4 Pink + 1/4 Clear
#4: Color Intensity 1/2 Indigo + 1/2 Clear
#5: Color Intensity 3/4 Cobalt Blue + 1/4 Clear
#6: Color Intensity 3/4 Peacock Green + 1/4 Clear

Base Color: Model’s previously colored hair level 4 Dark Natural Brown