Color Intensity

Pink Rush Hair Color FormulaPINK RUSH by Joico Artist Ashley Spangenberg

Base: Joico Vero K-PAK Color 4VR + 20-volume developer
Accents: Joico Vero K-PAK Color Intensity Hot Pink and Soft Pink

The model began as a natural Level 5 with regrowth and faded mauve and blonde highlights. After prelightening, Ashley applied the base shade to the new growth for a modern, “rooty” effect, then applied the two pink shades in alternating sections-horizontal in back and vertical in front around the face. Some sections were solid and some were blends of the two pink shades, Hot Pink at the base melting into the pastel Soft Pink. “I was trying to interpret a sunkissed effect using shades of pink,” Ashley explains, “so I wanted the hair below the occipital to be lighter.”

Hair color formula by Joey Cook
Joey Cook’s Finale Formula:
Color Intensity Orchid at the base a full tube of Color Intensity Clear and 4 drops of Color Intensity Indigo for the mid section.
It melts into an even mix of Color Intensity Red and Magenta.

Joey Cook Pastel Formula
Joico Creme Lightener + 30 vol. on roots. Color Intensity Orchid was used on her roots, and 3 drops of Color Intensity Indigo were mixed with clear for the ends. Process for 20 minutes. Shampooed and conditioned with Color Therapy Shampoo with a 5-minute treatment with K-PAK RevitaLuxe.

Crystal Light Formula
Show off jewel tones in modern way with CRYSTAL LIGHT, an exclusive technique created by Vero K-PAK Color International Artistic Director Sue Pemberton to showcase the sheer, multifaceted brilliance and vibrancy of Vero K-PAK Color Intensity’s new Crystallize Collection. By combining inlay color blocking with her signature feathering technique for diffusing color toward the hair ends, the two-time NAHA winning colorist successfully mimicked the transparent vibrancy and shine only radiated by colored crystals.


0315_AshleySpangenberg_formula Joico Artist, Ashley Spangenberg, was challenged to use the NEW Color Intensity Crystallize shades and proceeded to win Joico’s Extreme Colorist America Challenge! Get her winning formula below:

Step-by-Step Formula:
Starting Level- 2” virgin Level 2. From line of demarcation to ends- Level 1 previously colored.
Prelighten with Vero K-PAK Creme Lightener, equal parts 20 Vol. Veroxide.
Target level: Level 7/8 Yellow/Orange
1: Section hair from forehead to nape, and from apex to just behind the ears. Section the front two sections out of the way.
2: Starting at the nape take 1/4” horizontal/diagonal partings.
3: Lay a long foil under first section. (I used Beth Minardi Signature foils)
4: Apply lightener 3-4” from scalp, being sure to blend the line by making peaks and valleys. Where you begin your application of lightener will vary based on the length of hair. If the hair is shorter, leave 1-2” of new growth exposed, or if you would like a more dramatic look.
5: Continue working up the back of the head until you run out of hair placing a foil between each section.
6: Continue working in front of the ears with the same sectioning. 1/4” horizontal/diagonal partings. Depending on desired end result, lightener may be applied closer to the scalp around the face.
7: Let process 45-60 minutes, or until you have reached desired level of lightness.

Remove foils, shampoo with K-PAK Color Therapy Shampoo, K-PAK Cuticle Sealer, K-PAK Deep Penetrating Reconstructor, K-PAK Intense Hydrator. If the lightener lifted uneven, color balance before proceeding. Blow dry the hair 100% dry.

Formula for end result shade:
Base color: Vero K-Pak Chrome 1/3 N1, 1/3 V4, 1/3 RB + 2 parts Vero K-Pak Chrome Activator
Intensity Formula 1: 1/2 Magenta + 1/2 Ruby Red
Intensity Formula 2: Sapphire Blue
Intensity Formula 3: Amethyst Purple

1: Section the hair from forehead to nape, and apex to behind the ears.
2: Apply exaggerated retouch to the virgin hair.
3: Once you have applied the retouch to the entire head, section the hair from forehead to nape.
4: Your first parting will be 1/4”-1/2” vertical/diagonal partings beginning below the occipital bone. Apply formula 1. Mirror your next parting on the opposite side. Apply formula 1. Your partings should resemble an inverted V. I work left to right to maintain symmetry.
5: Mimicking your first parting, take a 1/4”-1/2” parting and apply formula 2. Lay each section on top of the previous gently.
6: Mimicking your previous parting, take a 1/4”-1/2” parting and apply formula 3.
7: Continue working up the back of the head, working left to right to maintain symmetry alternating formula 1, formula 2 and formula 3.
8: Once you reach the section in front of the ears, begin at the ear, taking a 1/4”-1/2” diagonal back section, apply formula 1. Continue the same sectioning up the head alternating formula 1, formula 2, and formula 3.

Once you have colored your last section, let color process 20 minutes.
Shampoo with K-PAK Color Therapy Shampoo, K-PAK Cuticle Sealer, K-PAK Intense Hydrator. Style as desired.


Hair Color Formulas by Sue Pemberton


Intercoiffure Award-Winning Formula

Pre-lighten with Vero Light Lightening Powder and 10 Volume (3%) Veroxide
#1: Color Intensity 3/4 Yellow + 1/4 Orange
#2: Color Intensity Orange
#3: Color Intensity 3/4 Pink + 1/4 Clear
#4: Color Intensity 1/2 Indigo + 1/2 Clear
#5: Color Intensity 3/4 Cobalt Blue + 1/4 Clear
#6: Color Intensity 3/4 Peacock Green + 1/4 Clear

Base Color: Model’s previously colored hair level 4 Dark Natural Brown



Downloads by Sue Pemberton & Cherry Petenbrink:


>> Download the Haute Hue Full Color Inspiration Guide

>> Download the “Flash Effects” Formula and Tip Card



Joico Artist Stella Livoti’s Hair Color Formulas



Darkly intense with an artful combination of color that evokes the juxtaposition of oil and water.

Natural Level: 4
Prelighten: Joico VeroLight Lightening Powder + 10 Volume Veroxide

Base: Joico Vero K-PAK Chrome RB4 Amaretto + Activator Crème Developer

Joico Color Intensity Accent Formulas: Yellow, Pink, Peacock Green, Cobalt Blue

Application: Create a diamond-shape top section and pre-lighten. Subdivide the prelightened section into 15 panels. On each panel, apply a random combination of one of the four Color Intensity shades. Apply two inches of your first color choice, beginning at the scalp, then apply your second color choice to the remainder of the section, carefully blending the two. Continue applying two shades to each panel, carefully blending. After every third panel, omit a thin slice. Continue until all of the panels are complete and apply the base color to remaining strands.

Style: On damp hair, apply Joico Power Whip Whipped Foam to roots and Smooth Cure Leave-In Rescue Treatment to lengths. Blow dry and finish with Joico Power Spray Fast-Drying Finishing Spray.




Cheerful candy colors pop against a pearly blonde base.

Natural Level: 8
Prelighten: Joico Vero K-PAK Crème Lightener + 20 Volume Veroxide

Tone: Joico Vero K-PAK Color 1 1⁄2 oz. TSB Silver Blonde Toner + 1⁄2 oz. TPB Pearl Blonde Toner + 20Volume Veroxide

Joico Color Intensity Accent Formulas: Indigo, 1⁄2 Red + 1⁄2 Orange, Orange, Pink, Yellow, Red

Application: Apply lightener to all strands, process 45 minutes, remove and treat with the K-PAK Hair Repair System. Tone all strands, process 15 minutes and remove. Create a circular section at the crown and clip away. Beginning in back, create thin diagonal slice panels and apply the color in the following pattern in back-to-back slices, blending two colors on each slice: Yellow/Pink, Pink/Orange, Orange/Red. Next apply a solid panel of Red, then Indigo, then Yellow/Indigo, Pink, Orange, Red/Orange, Yellow, Pink and Orange/Red. As work progresses to the front, shift to weaves: Yellow, Pink, Orange and Red on the heavy side; Yellow, Orange and Red and on light side. Process and shampoo with Joico Moisture Recovery Shampoo and Conditioner.

Style: Apply Joico Smooth Cure Leave-In Rescue Treatment to damp hair and blow dry. Finish with Joico Design Works Shaping Spray for workable hold and Crème Wax Texture and Shine for shape and definition.




Pretty-in-punk hues emanate with the vivid gloss of enamel.

Natural Level: 3
Prelighten: Joico VeroLight Lightening Powder + 10 Volume Veroxide

Base: Joico Vero K-PAK Chrome 3 oz. RM5 Burmese Ruby + 1 1⁄2 oz. RRV Really Red Violet + Activator Crème Developer

Joico Color Intensity Accent Formulas: Pink, Yellow, 1⁄2 Peacock Green + 1⁄2 Cobalt Blue, Indigo

Application: After prelightening, apply 11 back-to-back slices on the left/back section, in the following pattern: 2 Pink, 1 Yellow, 2 Indigo, 1 Yellow, 1 Pink, 1 Indigo, 3 Peacock Green/Cobalt Blue. On the front left panel, apply 2 slices Pink, 1 Yellow, 1 Indigo, 1 Pink, 2 Indigo, 2 Peacock/Cobalt. On the right top section, in diagonal subsections off of the side parting, apply 3 slices Pink, 2 Yellow, 2 Indigo, 2 Yellow, 1 Pink, 2 Indigo, 3 Peacock/Blue. In the right back section, starting at the crown: Base, 2 slices Pink, 2 Indigo, 1 Yellow, 2 Pink, 1 Green/Blue, 2 Indigo, 1 Green/Blue, 1 Indigo, 4 Green/Blue. Process 20 minutes shampoo and treat with Joico K-PAK Cuticle Sealer and Intense Hydrator.

Style: Apply Joico Smooth Cure Leave-In Rescue Treatment to damp hair and blow dry. Mist hair with Joico Smooth Cure Thermal Styling Protectant and smooth subsections with a flat iron. Apply Joico Super Shine Glossing Polish for shine, and mist with Humidity Blocker Finishing Spray.



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