Color Intensity

Show off jewel tones in modern way with CRYSTAL LIGHT, an exclusive technique created by Vero K-PAK Color International Artistic Director Sue Pemberton to showcase the sheer, multifaceted brilliance and vibrancy of Vero K-PAK Color Intensity’s new Crystallize Collection. By combining inlay color blocking with her signature feathering technique for diffusing color toward the hair ends, the two-time NAHA winning colorist successfully mimicked the transparent vibrancy and shine only radiated by colored crystals. >> NEW! DOWNLOAD THE CRYSTAL LIGHT STEP-BY-STEP

Save 15% on this treasure trove of color inspiration containing: the NEW Crystallize Collection shades (Ruby Red, Amethyst Purple and Sapphire Blue), a FREE swatch piece and a FREE Crystallize Collection technical guide. Available through your local distributor, salon sales consultant and Beauty Systems Group (BSG) representative.

$69 SALON OPENER WITH TOP SHADES – Available all of 2015
Save 29% and receive a FREE Color Intensity Swatch Ring ($30 salon value) with the purchase of each Vero K-PAK Color Intensity $69 Salon Opener.
Available through your local distributor, salon sales consultant and Beauty Systems Group (BSG) representative.


Hair Color Formulas by Sue Pemberton

Sue Pemberton Marsala Hair Color Formulas

Formula for Vero K-PAK CHROME Demi-Permanent Crème:
Formula: 3/4 oz Vero K-PAK Chrome B6 + 1/4 oz Vero K-PAK Chrome RC6 + 1/4 oz Vero K-PAK Chrome RR +2.5 oz Vero K-PAK Chrome Activator.
Process at room temperature for 20 minutes. Rinse, then shampoo and condition with K-PAK Color Therapy Shampoo and Conditioner.

Formula for Vero K-PAK Permanent Crème Color:
Formula: 3/4 oz Vero K-PAK Color 6B + 1/4 oz Vero K-PAK Color 6RC+ 1/4 oz Vero K-PAK Color 6RR + 1 1/4 oz 10 Volume Veroxide.
Process at room temperature for 35 minutes. Simply rinse color from hair and style with your client’s favorite Joico products.
Sue’s Tip: For added vibrancy, switch 6B for 6G. If you need to achieve lift and deposit, use a 20 or 30 Volume Veroxide, instead of the 10 Volume.


Intercoiffure Award-Winning Formula

Pre-lighten with Vero Light Lightening Powder and 10 Volume (3%) Veroxide
#1: Color Intensity 3/4 Yellow + 1/4 Orange
#2: Color Intensity Orange
#3: Color Intensity 3/4 Pink + 1/4 Clear
#4: Color Intensity 1/2 Indigo + 1/2 Clear
#5: Color Intensity 3/4 Cobalt Blue + 1/4 Clear
#6: Color Intensity 3/4 Peacock Green + 1/4 Clear

Base Color: Model’s previously colored hair level 4 Dark Natural Brown



Downloads by Sue Pemberton & Cherry Petenbrink:


>> Download the Haute Hue Full Color Inspiration Guide

>> Download the “Flash Effects” Formula and Tip Card



Joico Artist Stella Livoti’s Hair Color Formulas



Darkly intense with an artful combination of color that evokes the juxtaposition of oil and water.

Natural Level: 4
Prelighten: Joico VeroLight Lightening Powder + 10 Volume Veroxide

Base: Joico Vero K-PAK Chrome RB4 Amaretto + Activator Crème Developer

Joico Color Intensity Accent Formulas: Yellow, Pink, Peacock Green, Cobalt Blue

Application: Create a diamond-shape top section and pre-lighten. Subdivide the prelightened section into 15 panels. On each panel, apply a random combination of one of the four Color Intensity shades. Apply two inches of your first color choice, beginning at the scalp, then apply your second color choice to the remainder of the section, carefully blending the two. Continue applying two shades to each panel, carefully blending. After every third panel, omit a thin slice. Continue until all of the panels are complete and apply the base color to remaining strands.

Style: On damp hair, apply Joico Power Whip Whipped Foam to roots and Smooth Cure Leave-In Rescue Treatment to lengths. Blow dry and finish with Joico Power Spray Fast-Drying Finishing Spray.




Cheerful candy colors pop against a pearly blonde base.

Natural Level: 8
Prelighten: Joico Vero K-PAK Crème Lightener + 20 Volume Veroxide

Tone: Joico Vero K-PAK Color 1 1⁄2 oz. TSB Silver Blonde Toner + 1⁄2 oz. TPB Pearl Blonde Toner + 20Volume Veroxide

Joico Color Intensity Accent Formulas: Indigo, 1⁄2 Red + 1⁄2 Orange, Orange, Pink, Yellow, Red

Application: Apply lightener to all strands, process 45 minutes, remove and treat with the K-PAK Hair Repair System. Tone all strands, process 15 minutes and remove. Create a circular section at the crown and clip away. Beginning in back, create thin diagonal slice panels and apply the color in the following pattern in back-to-back slices, blending two colors on each slice: Yellow/Pink, Pink/Orange, Orange/Red. Next apply a solid panel of Red, then Indigo, then Yellow/Indigo, Pink, Orange, Red/Orange, Yellow, Pink and Orange/Red. As work progresses to the front, shift to weaves: Yellow, Pink, Orange and Red on the heavy side; Yellow, Orange and Red and on light side. Process and shampoo with Joico Moisture Recovery Shampoo and Conditioner.

Style: Apply Joico Smooth Cure Leave-In Rescue Treatment to damp hair and blow dry. Finish with Joico Design Works Shaping Spray for workable hold and Crème Wax Texture and Shine for shape and definition.




Pretty-in-punk hues emanate with the vivid gloss of enamel.

Natural Level: 3
Prelighten: Joico VeroLight Lightening Powder + 10 Volume Veroxide

Base: Joico Vero K-PAK Chrome 3 oz. RM5 Burmese Ruby + 1 1⁄2 oz. RRV Really Red Violet + Activator Crème Developer

Joico Color Intensity Accent Formulas: Pink, Yellow, 1⁄2 Peacock Green + 1⁄2 Cobalt Blue, Indigo

Application: After prelightening, apply 11 back-to-back slices on the left/back section, in the following pattern: 2 Pink, 1 Yellow, 2 Indigo, 1 Yellow, 1 Pink, 1 Indigo, 3 Peacock Green/Cobalt Blue. On the front left panel, apply 2 slices Pink, 1 Yellow, 1 Indigo, 1 Pink, 2 Indigo, 2 Peacock/Cobalt. On the right top section, in diagonal subsections off of the side parting, apply 3 slices Pink, 2 Yellow, 2 Indigo, 2 Yellow, 1 Pink, 2 Indigo, 3 Peacock/Blue. In the right back section, starting at the crown: Base, 2 slices Pink, 2 Indigo, 1 Yellow, 2 Pink, 1 Green/Blue, 2 Indigo, 1 Green/Blue, 1 Indigo, 4 Green/Blue. Process 20 minutes shampoo and treat with Joico K-PAK Cuticle Sealer and Intense Hydrator.

Style: Apply Joico Smooth Cure Leave-In Rescue Treatment to damp hair and blow dry. Mist hair with Joico Smooth Cure Thermal Styling Protectant and smooth subsections with a flat iron. Apply Joico Super Shine Glossing Polish for shine, and mist with Humidity Blocker Finishing Spray.



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