Color Intensity

Enter the Joico Color Intensity contest

Win in-person education from Sue Pemberton herself! The two-time NAHA winner for best haircolor and seven-time nominee, can be in your salon, sharing her secretes to perfect, award-winning color. Joico will fly Sue Pemberton to your salon where she will provide an in-salon demonstration of her best and trending color technique/s. You and your fellow salon colleagues will learn from the best! All you have to do it post a photo of your best INTENSE color creation on Instagram or Twitter and Sue will judge the winner! Restrictions Apply. See rules for full details.

Step 1: Post your best color creation on Instagram or Twitter
Step 2: Hashtag #JoicoIntensity and @Joico in your post
Step 3: Good luck!

 

New Vero K-PAK Color Intensity Hair Color Shades
 

 

Downloads by Sue Pemberton & Cherry Petenbrink:

SuePembertonCherryPetenbrink_BW>> NEW! DOWNLOAD THE ROCKER CHIC SHADES FORMULAS
 
>> Download the Haute Hue Full Color Inspiration Guide

>> Download the “Flash Effects” Formula and Tip Card

 


 

Joico Artist Stella Livoti’s Hair Color Formulas

Yellow/Pink/Green/Blue

stella-livoti-look1

Darkly intense with an artful combination of color that evokes the juxtaposition of oil and water.

Formula:
Natural Level: 4
Prelighten: Joico VeroLight Lightening Powder + 10 Volume Veroxide

Base: Joico Vero K-PAK Chrome RB4 Amaretto + Activator Crème Developer

Joico Color Intensity Accent Formulas: Yellow, Pink, Peacock Green, Cobalt Blue

Application: Create a diamond-shape top section and pre-lighten. Subdivide the prelightened section into 15 panels. On each panel, apply a random combination of one of the four Color Intensity shades. Apply two inches of your first color choice, beginning at the scalp, then apply your second color choice to the remainder of the section, carefully blending the two. Continue applying two shades to each panel, carefully blending. After every third panel, omit a thin slice. Continue until all of the panels are complete and apply the base color to remaining strands.

Style: On damp hair, apply Joico Power Whip Whipped Foam to roots and Smooth Cure Leave-In Rescue Treatment to lengths. Blow dry and finish with Joico Power Spray Fast-Drying Finishing Spray.

 

Yellow/Pink/Orange

stella-livoti-look2

Cheerful candy colors pop against a pearly blonde base.

Formula:
Natural Level: 8
Prelighten: Joico Vero K-PAK Crème Lightener + 20 Volume Veroxide

Tone: Joico Vero K-PAK Color 1 1⁄2 oz. TSB Silver Blonde Toner + 1⁄2 oz. TPB Pearl Blonde Toner + 20Volume Veroxide

Joico Color Intensity Accent Formulas: Indigo, 1⁄2 Red + 1⁄2 Orange, Orange, Pink, Yellow, Red

Application: Apply lightener to all strands, process 45 minutes, remove and treat with the K-PAK Hair Repair System. Tone all strands, process 15 minutes and remove. Create a circular section at the crown and clip away. Beginning in back, create thin diagonal slice panels and apply the color in the following pattern in back-to-back slices, blending two colors on each slice: Yellow/Pink, Pink/Orange, Orange/Red. Next apply a solid panel of Red, then Indigo, then Yellow/Indigo, Pink, Orange, Red/Orange, Yellow, Pink and Orange/Red. As work progresses to the front, shift to weaves: Yellow, Pink, Orange and Red on the heavy side; Yellow, Orange and Red and on light side. Process and shampoo with Joico Moisture Recovery Shampoo and Conditioner.

Style: Apply Joico Smooth Cure Leave-In Rescue Treatment to damp hair and blow dry. Finish with Joico Design Works Shaping Spray for workable hold and Crème Wax Texture and Shine for shape and definition.

 

Pink/Yellow/Green-Blue/Indigo

stella-livoti-look3

Pretty-in-punk hues emanate with the vivid gloss of enamel.

Formula:
Natural Level: 3
Prelighten: Joico VeroLight Lightening Powder + 10 Volume Veroxide

Base: Joico Vero K-PAK Chrome 3 oz. RM5 Burmese Ruby + 1 1⁄2 oz. RRV Really Red Violet + Activator Crème Developer

Joico Color Intensity Accent Formulas: Pink, Yellow, 1⁄2 Peacock Green + 1⁄2 Cobalt Blue, Indigo

Application: After prelightening, apply 11 back-to-back slices on the left/back section, in the following pattern: 2 Pink, 1 Yellow, 2 Indigo, 1 Yellow, 1 Pink, 1 Indigo, 3 Peacock Green/Cobalt Blue. On the front left panel, apply 2 slices Pink, 1 Yellow, 1 Indigo, 1 Pink, 2 Indigo, 2 Peacock/Cobalt. On the right top section, in diagonal subsections off of the side parting, apply 3 slices Pink, 2 Yellow, 2 Indigo, 2 Yellow, 1 Pink, 2 Indigo, 3 Peacock/Blue. In the right back section, starting at the crown: Base, 2 slices Pink, 2 Indigo, 1 Yellow, 2 Pink, 1 Green/Blue, 2 Indigo, 1 Green/Blue, 1 Indigo, 4 Green/Blue. Process 20 minutes shampoo and treat with Joico K-PAK Cuticle Sealer and Intense Hydrator.

Style: Apply Joico Smooth Cure Leave-In Rescue Treatment to damp hair and blow dry. Mist hair with Joico Smooth Cure Thermal Styling Protectant and smooth subsections with a flat iron. Apply Joico Super Shine Glossing Polish for shine, and mist with Humidity Blocker Finishing Spray.

 


 

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More Step-by-Step Hair Color Formulas

EMMA-VKC_cvrRainbow Eucalyptus

Inspired by: The colors of an exotic tree in Hawaii
Emma Sheahan, Joico and Minardi Educator, Beverly Hills, CA

>> Download Emma’s Step-by-Step

 

KASIA-VKC_cvrLovebird

Inspired by: The plumes of a her client’s pet parakeet!
Kasia Milon, Joico and Minardi Educator, Chicago

>> Download Kasia’s Step-by-Step

 

KATIE-VKC_cvrAurora light

Inspired by: The vibrancy, motion and synchronicity of the Aurora Borealis
Katie Bilovol, Joico and Minardi Educator, Fairview Park, OH

>> Download Katie’s Step-by-Step

 

REBECCA-VKC_cvrPeacock Palette

Inspired by: The chameleon and the peacock!

>> Download the Step-by-Step

 

CottonCandyChameleonCotton Candy Chameleon

Inspired by: The colors of fluffy cotton candy

>> Download the Step-by-Step

 

LimeMintChameleonLime Mint Chameleon

Inspired by: The bright green colors of a chameleon

>> Download the Step-by-Step