Color Intensity

New Vero K-PAK Color Intensity Hair Color Shades


Downloads by Sue Pemberton & Cherry Petenbrink:

>> Download the Haute Hue Full Color Inspiration Guide

>> Download the “Flash Effects” Formula and Tip Card



Joico Artist Stella Livoti’s Hair Color Formulas



Darkly intense with an artful combination of color that evokes the juxtaposition of oil and water.

Natural Level: 4
Prelighten: Joico VeroLight Lightening Powder + 10 Volume Veroxide

Base: Joico Vero K-PAK Chrome RB4 Amaretto + Activator Crème Developer

Joico Color Intensity Accent Formulas: Yellow, Pink, Peacock Green, Cobalt Blue

Application: Create a diamond-shape top section and pre-lighten. Subdivide the prelightened section into 15 panels. On each panel, apply a random combination of one of the four Color Intensity shades. Apply two inches of your first color choice, beginning at the scalp, then apply your second color choice to the remainder of the section, carefully blending the two. Continue applying two shades to each panel, carefully blending. After every third panel, omit a thin slice. Continue until all of the panels are complete and apply the base color to remaining strands.

Style: On damp hair, apply Joico Power Whip Whipped Foam to roots and Smooth Cure Leave-In Rescue Treatment to lengths. Blow dry and finish with Joico Power Spray Fast-Drying Finishing Spray.




Cheerful candy colors pop against a pearly blonde base.

Natural Level: 8
Prelighten: Joico Vero K-PAK Crème Lightener + 20 Volume Veroxide

Tone: Joico Vero K-PAK Color 1 1⁄2 oz. TSB Silver Blonde Toner + 1⁄2 oz. TPB Pearl Blonde Toner + 20Volume Veroxide

Joico Color Intensity Accent Formulas: Indigo, 1⁄2 Red + 1⁄2 Orange, Orange, Pink, Yellow, Red

Application: Apply lightener to all strands, process 45 minutes, remove and treat with the K-PAK Hair Repair System. Tone all strands, process 15 minutes and remove. Create a circular section at the crown and clip away. Beginning in back, create thin diagonal slice panels and apply the color in the following pattern in back-to-back slices, blending two colors on each slice: Yellow/Pink, Pink/Orange, Orange/Red. Next apply a solid panel of Red, then Indigo, then Yellow/Indigo, Pink, Orange, Red/Orange, Yellow, Pink and Orange/Red. As work progresses to the front, shift to weaves: Yellow, Pink, Orange and Red on the heavy side; Yellow, Orange and Red and on light side. Process and shampoo with Joico Moisture Recovery Shampoo and Conditioner.

Style: Apply Joico Smooth Cure Leave-In Rescue Treatment to damp hair and blow dry. Finish with Joico Design Works Shaping Spray for workable hold and Crème Wax Texture and Shine for shape and definition.




Pretty-in-punk hues emanate with the vivid gloss of enamel.

Natural Level: 3
Prelighten: Joico VeroLight Lightening Powder + 10 Volume Veroxide

Base: Joico Vero K-PAK Chrome 3 oz. RM5 Burmese Ruby + 1 1⁄2 oz. RRV Really Red Violet + Activator Crème Developer

Joico Color Intensity Accent Formulas: Pink, Yellow, 1⁄2 Peacock Green + 1⁄2 Cobalt Blue, Indigo

Application: After prelightening, apply 11 back-to-back slices on the left/back section, in the following pattern: 2 Pink, 1 Yellow, 2 Indigo, 1 Yellow, 1 Pink, 1 Indigo, 3 Peacock Green/Cobalt Blue. On the front left panel, apply 2 slices Pink, 1 Yellow, 1 Indigo, 1 Pink, 2 Indigo, 2 Peacock/Cobalt. On the right top section, in diagonal subsections off of the side parting, apply 3 slices Pink, 2 Yellow, 2 Indigo, 2 Yellow, 1 Pink, 2 Indigo, 3 Peacock/Blue. In the right back section, starting at the crown: Base, 2 slices Pink, 2 Indigo, 1 Yellow, 2 Pink, 1 Green/Blue, 2 Indigo, 1 Green/Blue, 1 Indigo, 4 Green/Blue. Process 20 minutes shampoo and treat with Joico K-PAK Cuticle Sealer and Intense Hydrator.

Style: Apply Joico Smooth Cure Leave-In Rescue Treatment to damp hair and blow dry. Mist hair with Joico Smooth Cure Thermal Styling Protectant and smooth subsections with a flat iron. Apply Joico Super Shine Glossing Polish for shine, and mist with Humidity Blocker Finishing Spray.



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