WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Power Melt20210303095640
Power Melt
“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair because blended color will always be on...
Double Ash Prism Lights Technique20201230125325
Double Ash Prism Lights Technique
Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Series, a collection of seven perfectly bala...
“Violet Night” Look with New Demi Liquids20200128135708
“Violet Night” Look with New Demi Liquids
VIOLET NIGHTFrom basic-brown to an inky, edgy, deep-dark brunette tinged with touches of violet. That’s the morph Joico Brand Ambassador, Larisa Love,...
“Silver Plated”….The Look, The Lesson, The Pow20200122152007
“Silver Plated”….The Look, The Lesson, The Pow
Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved across the country) was back in her chai...
Get Kristin Stewart’s Edgy Blonde Highlights20200122101137
Get Kristin Stewart’s Edgy Blonde Highlights
View this post on Instagram A post shared by Joico (@joico) on Jan 10, 2020 at 10:16am PSTHere’s the down-low on this cool combo of dark-me...
2 Cool Ways to Blonde up Big-Time20190729113803
2 Cool Ways to Blonde up Big-Time
FORMULA 1:FORMULAPrepped with Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray Foiled with @joico Blonde Life Powder Lightener with 10 Vo...
Larisa Love’s Blooming Summer Looks20190617132549
Larisa Love’s Blooming Summer Looks
“I wanted to create something that played into the summer season, so I decided to go with sun-kissed and natural looks on these models,” explains Lari...
Get Emma Roberts’ Brand New Boho Blonde20190611150122
Get Emma Roberts’ Brand New Boho Blonde
View this post on Instagram A post shared by Nikki Lee | Hairstylist (@nikkilee901) on Apr 25, 2019 at 9:39am PDTActress Emma Roberts is kn...
Singer Jewel Has a New Look That Saves Time and Damage20190610135222
Singer Jewel Has a New Look That Saves Time and Damage
View this post on Instagram A post shared by Jill Buck (@jill901) on Apr 12, 2019 at 10:13am PDTThe Jill and Jewel story...“I’ve been doing...
Fire Red Quick Melt20190507115636
Fire Red Quick Melt
This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it with new LumiShine Powerhouse Reds, and ...
