With Joico Artistic Educator, Mai Hernandez
When Joico Artistic Educator, Mai Hernandez, wanted to bring the natural brunette beauty of her gorgeous Latina client to life, she turned to an elevated sun-kissed technique that ramps up the radiance of dark hair color with a subtle, modern vibe. Mai’s giving you the full details, here:
Who’s perfect for this look?
Dark-haired clients
Clients who want a low-maintenance change
Brunettes looking for some dimension
Grey-coverage clients
Mai’s tricks and tips…
Don’t overdo the highlights: When creating that subtly elevated, sun-kissed look on a brunette, less is always more.
Avoid warmth: You’ll need to lift past the reds and orange exposed pigments.
Take your time: For this look, it’s also important to lift past the targeted level.
Formula 1: YouthLock Permanent 6N + 20 Volume LumiShine Developer
Formula 2: BlondeLife Powder Lightener + 20 Volume Blonde Life Coconut Developer
Formula 3: LumiShine Demi Permanent Crème 7NW + 8N + 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries2 Bond- Strengthening Color Treatment
The big finish…
→ “After rinsing, I shampooed and conditioned my client with new YouthLock Care, and styled her with big, bouncy curls!” says Mai.
→ YouthLock Shampoo recaptures the joi of lush and lively hair with a cleanser — formulated with collagen — that revitalizes each strand for a lustrous comeback. Purifying hair of daily dirt and grime, this gentle, sulfate-free formula*** delivers full-tilt clean, while reducing hair fall and delivering big-time shine for the ages.
→ YouthLock Conditioner reinvents hair that’s become dry, brittle, and falling short by handing it a transformative new outlook on life. Delivering that timeless body, bounce, shine, and softness of days gone by, this conditioner, formulated with collagen, gives your unmanageable, wiry strands a supple second chance. Daily detangling becomes a breeze and hair fall is reduced, while the legendary power of Buriti fruit oil – chockfull of antioxidants and vitamins known to help restore hydration and shine – imparts a truly healthy, ageless boost.
→ YouthLock Treatment Masque, the deeply nourishing strategy for soft, bouncy, manageable lushness, unmasks those glory days of sparkling, healthy hair. Dry, frizzy, unruly strands are instantly transformed; hair fall is reduced*; and frizz becomes a faint memory. You simply apply to clean, damp hair; leave on 2-5 minutes, and then rinse.
→ YouthLock Blowout Crème is a heat-busting shield of protection that safeguards strands from breakage, hair fall, humidity, and even frizz. Stepping in front of the struggle of damaging heat tools, Blowout Crème reverses the effect of time on each strand; delivering body, bounce, and shine, while protecting hair from environmental hazards. With each application of this styler formulated with collagen, you’ll kiss the effects of humidity and static goodbye, as hair is strengthened and instantly revitalized with an ageless glow.
* Due to breakage from brushing on damaged hair vs. non-conditioning shampoo ** SLS/SLES sulfates = sodium lauryl sulfate/sodium laureth sulfate
Watch Mai demo the Sun-Kissed Brunette technique, here…
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