Featuring Joico Global Technical Director, Jeannetta Walker-Rodgers
“When creating this look, I was inspired by my model’s beautiful skin tone. I wanted to accentuate her complexion and give an overall brightness to her,” says Joico Global Technical Director, Jeannetta Walker-Rodgers. And the results speak for themselves: an absolutely dazzling head of curls that glisten in the light. Jeannetta gives you all the how-to’s, here:
Who can wear this look…
“This technique is great for helping to keep the porosity and color-longevity issues at bay on fine, curly hair that has been bleached. It also helps keep the hair strong and moisturized,” says Jeannetta.
Aftercare is EVERYTHING…
“My model’s hair is super fine and also curly, so keeping her hair strong and moisturized is important. She needs a color-safe, sulfate-free cleanser, and a conditioner that has a balance of strength and hydration. I recommend switching between these two shampoo-and-conditioning duos every other week:
K-PAK Color Therapy Shampoo and Conditioner: This combo provides total shade and UVA/UVB protection; maintaining 82% of hair color for up to 8 full weeks.
HydraSplash Hydrating Shampoo and Conditioner: Delivers a lightweight dose of moisture, shine, and softness, and keeps frizz at bay.
KBOND20 Power Masque: Use this breakthrough, supercharged treatment two-to-four times a month. It merges K-PAK’s deep reparative strength with the bond-building power and hydration of Defy Damage to transform hair on contact
KBOND20 features Keratin Protein, plus 20 superpower ingredients – like deeply hydrating Moringa Seed Oil, so you get bond building without dryness.
*Against combing breakage on damaged hair during heat styling
**Protects hair from mechanical, thermal, and environmental damage
Prep: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1 (Lightener): Blonde Life Crème Lightener with 20 Volume Blonde Life Coconut Oil Developer
Formula 2 (Toner): LumiShine Demi-Permanent Liquid 30g 9NB + 30g 7NB + 25g 9NWB + 5g 10PV with 5 Volume LumiShine Developer
Post Treatment: Defy Damage KBOND20 Power Masque
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