Featuring Joico Global Brand Storyteller and Blonde Specialist, Olivia Thompson
When Joico Global Brand Storyteller and Blonde Specialist, Olivia Thompson, wanted to brighten, lighten, and cool off her client’s long blonde hair, she reached for Blonde Life SilverLight Charcoal Lightener in the NEW 2lb size. “SilverLight is a total multitasker —just like most of us behind the chair. It lifts and tones in one step, counteracts brassiness with charcoal infusion, and delivers up to 9+ levels of lift. It’s ideal when time is tight and results must be right,” explains Olivia.
Look and learn…
Watch as Olivia demos her strategic highlighting technique, using SilverLight and a combination of babylights in the back and bolder highlights in the mohawk section for maximum impact.
Why Blonde Life SilverLight?
According to Olivia, it’s the ultimate answer for cool blonding.
“You can count on a consistent, clean blonde with a cool finish, thanks to the charcoal undertone. Think lifted, toned, and neutralized—all at once. It performs with the same reliable power as Joico’s iconic Blonde Life Lightener but with a built-in brass-banishing bonus.”
One blonde look, multiple techniques…
Changing up her highlighting strategy throughout the hair, using her favorite toners, and plenty of after-care is key to achieving Olivia’s bright, fresh, cool results. A few of her go-to’s in creating this look:
• Triangle sectioning
• Babylights
• Butterfly technique to create the money piece
• Using Blonde Life Demi Gloss for shine and transparency
• An extra shampoo after conditioning just at the root for a long-lasting blow dry.
Always finish with moisture: KBOND20 Power Masque is Olivia’s go-to treatment, delivering 5X stronger hair* by rebuilding and protecting hair bonds with deep nourishment.
Formula 2 (Root Shadow): Joico Blonde Life Demi Gloss 10V + 10N + 8N with 5 Volume Blonde Life Coconut Oil Developer
Care: Joico Defy Damage Protective Shampoo and Joico Defy Damage KBOND20 Power Masque.
Are you ready to take the Blonde Life dare and try Olivia’s technique? Let’s make it easy…
Blonde Life SilverLight Lightening Powder is now available in a convenient 2-lb size. This unique, charcoal-infused formula lets you prime those cool, silvery blondes and counteract brassiness WHILE processing, delivering 9+ levels of lift and making hair 2X more resistant to breakage. Check it out, here:
Are you ready to take the Blonde Life dare and try Olivia’s technique? Let’s make it easy…
Blonde Life SilverLight Lightening Powder is now available in a convenient 2-lb size. This unique, charcoal-infused formula lets you prime those cool, silvery blondes and counteract brassiness WHILE processing, delivering 9+ levels of lift and making hair 2X more resistant to breakage. Check it out, here:
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