Demi-Permanent Liquid Color

lumishine demi permanent liquid line bottles

Get The Gloss That Outshines

A gentle, ammonia-free liquid color system formulated for deposit only. Guarantees predictable color results when mixed with LumiShine Crème Developer 5 Volume.

Delivers up to 2X the shine*

100% replenished and restrengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

Ammonia-free, pH-balanced formula

Ideal viscosity for drip-free bottle application

Versatile formula—corrects, glazes, glosses, and blends gray

* vs. untreated damaged hair
** vs. haircolor without ArgiPlex
*** When followed with K-PAK. Color Therapy™ Shampoo and Conditioner

Shop All Color Shades

Awards

BehindTheChair.com

Stylist Choice Awards 2016 winner for Favorite New Color Line

Beauty Launchpad Magazine

Readers Choice Awards 2018 winner for Best Fashion Color

Shade Collections

New DEMI LIQUID SHADES

LumiShine’s new Demi-Permanent Liquid shades are designed to round out your must-have collection.

Demi Permanent Liquid

Lumishine Ash Ash Series

Show brass who’s boss — a cool palette of seven gorgeous permanent crème and demi-permanent liquid shades.

LumiShine Ash Ash Series

lumishine warm series line bottle and boxes

PowerHouse Reds

A stunning range of fierce tones— shiny, healthy-looking, fade-resistant color.

LumiShine Powerhouse Reds

New Gold

LumiShine Demi-Permanent Liquid Extension 7G shade

7G / 7.3

LumiShine Demi-Permanent Liquid Extension 9G shade

9G / 9.3

New Warm Copper

LumiShine Demi-Permanent Liquid Extension 5WC shade

5WC / 5.774

LumiShine Demi-Permanent Liquid Extension 6WC shade

6WC / 6.774

LumiShine Demi-Permanent Liquid Extension 7WC shade

7WC / 7.774

New Natural Beige

LumiShine Demi-Permanent Liquid Extension 6NB shade

6NB / 6.072

LumiShine Demi-Permanent Liquid Extension 7NB shade

7NB / 7.072

LumiShine Demi-Permanent Liquid Extension 9NB shade

9NB / 9.072

Blue Violet

10BV / 10.82

9BV / 9.82

7BV / 7.82

Platinum Violet

10PV / 10.92

9PV / 9.92

8PV / 8.92

Violet Gold

10VG / 10.23

9VG / 9.23

8VG / 8.23

Natural

10N / 10.0

lumishine demi permanent liquid color swatch natural blonde 8N

8N / 8.0

lumishine demi permanent liquid color swatch natural medium blonde 7N

7N / 7.0

lumishine demi permanent liquid color swatch natural dark blonde 6N

6N / 6.0

lumishine demi permanent liquid color swatch natural light brown 5N

5N / 5.0

lumishine demi permanent liquid color swatch natural medium brown 4N

4N / 4.0

lumishine demi permanent liquid color swatch natural dark brown 3N

3N / 3.0

Natural Ash

9NA / 9.01

lumishine demi permanent liquid color swatch natural ash blonde 8NA

8NA / 8.01

lumishine demi permanent liquid color swatch natural ash dark blonde 6NA

6NA / 6.01

lumishine demi permanent liquid color swatch natural ash light brown 5NA

5NA / 5.01

Natural Warm Beige

10NWB / 10.07

lumishine demi permanent liquid color swatch natural warm beige light blonde 9NWB

9NWB / 9.07

lumishine demi permanent liquid color swatch natural warm beige medium blonde 7NWB

7NWB / 7.07

lumishine demi permanent liquid color swatch natural warm beige dark brown 6NWB

6NWB / 6.07

lumishine demi permanent liquid color swatch natural warm beige medium brown 4NWB

4NWB / 4.07

Natural Gold

10NG / 10.03

lumishine demi permanent liquid color swatch natural golden blonde 8NG

8NG / 8.03

lumishine demi permanent liquid color swatch natural golden dark blonde 6NG

6NG / 6.03

Natural Copper

8NC / 8.04

lumishine demi permanent liquid color swatch natural copper medium blonde 7NC

7NC / 7.04

lumishine demi permanent liquid color swatch natural copper dark blonde 6NC

6NC / 6.04

Natural Violet

9NV / 9.02

lumishine demi permanent liquid color swatch natural violet dark blonde 6NV

6NV / 6.02

lumishine demi permanent liquid color swatch natural violet medium brown 4NV

4NV / 4.02

Copper Copper Red

6CCR / 6.446

Red Red

8RR / 8.66

lumishine demi permanent liquid color swatch red red medium brown 4RR

4RR / 4.66

Red Red Violet

5RRV / 5.662

Violet

10V / 10.2

lumishine demi permanent liquid color swatch violet light blonde 9V

9V / 9.2

lumishine demi permanent liquid color swatch violet medium blonde 7V

7V / 7.2

Violet Violet

3VV / 3.22

Ash Ash

8AA / 8.11

lumishine demi permanent liquid color swatch ash ash dark blonde 6AA

6AA / 6.11

lumishine demi permanent liquid color swatch ash ash light brown 5AA

5AA / 5.11

Silver Blue

10SB / 10.8

lumishine demi permanent liquid color swatch silver blue light blonde 9SB

9SB / 9.8

lumishine demi permanent liquid color swatch silver blue medium blonde 7SB

7SB / 7.8

lumishine demi permanent liquid color swatch silver blue dark blonde 6SB

6SB / 6.8

lumishine demi permanent liquid color swatch blue medium brown 4SB

4SB / 4.8

lumishine demi permanent liquid color swatch blue silver black 1BS

1BS / 1.8

Video Tutorials

Nail The Mushroom Hair Trend With The “Prism Lights” Technique

LumiShine Demi Perm Liquid “Must-Have” Shades: Fill In The Gaps For Blondes and Brunettes

Create The Most Powerful Red-Hair Color: Step-By-Step

Gorgeous Natural Hair Color Technique: "Nude Glow" by Larisa Love

Honey Caramel Balayage with Colorist Denis De Souza

11 Shades To Turn Your Business Around: LumiShine Demi-Permanent Liquid Color Gloss

Bronde Haircolor Technique: Surfside Blonde with LumiShine

Coily Hair Chronicles: Color Out Loud

Nail The Mushroom Hair Trend With The “Prism Lights” Technique

LumiShine Demi Perm Liquid “Must-Have” Shades: Fill In The Gaps For Blondes and Brunettes

Create The Most Powerful Red-Hair Color: Step-By-Step

Gorgeous Natural Hair Color Technique: "Nude Glow" by Larisa Love

Honey Caramel Balayage with Colorist Denis De Souza

11 Shades To Turn Your Business Around: LumiShine Demi-Permanent Liquid Color Gloss

Bronde Haircolor Technique: Surfside Blonde with LumiShine

Coily Hair Chronicles: Color Out Loud

Step-by-Step Tutorials

Power Melt20210303095640

Power Melt

“A powerful transformation with a fluid blend. This technique can be utilized for any stylist behind the chair...

Double Ash Prism Lights Technique20201230125325

Double Ash Prism Lights Technique

Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Seri...

“Silver Plated”….The Look, The Lesson, The Pow20200122152007

“Silver Plated”….The Look, The Lesson, The Pow

Joico Brand Storyteller, Olivia Smalley, was jumping for joi. One of her very favorite clients (who had moved ...

Fire Red Quick Melt20190507115636

Fire Red Quick Melt

This technique is a color blocking-melting hybrid that provides an easy roadmap for wow-worthy color. Pair it ...

Color Formulas

“Violet Night” Look with New Demi Liquids20200128135708

“Violet Night” Look with New Demi Liquids

VIOLET NIGHTFrom basic-brown to an inky, edgy, deep-dark brunette tinged with touches of violet. That’s the mo...

Get Kristin Stewart’s Edgy Blonde Highlights20200122101137

Get Kristin Stewart’s Edgy Blonde Highlights

View this post on Instagram A post shared by Joico (@joico) on Jan 10, 2020 at 10:16am PSTHere’s th...

2 Cool Ways to Blonde up Big-Time20190729113803

2 Cool Ways to Blonde up Big-Time

FORMULA 1:FORMULAPrepped with Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray Foiled with @joico...

Larisa Love’s Blooming Summer Looks20190617132549

Larisa Love’s Blooming Summer Looks

“I wanted to create something that played into the summer season, so I decided to go with sun-kissed and natur...

Get LumiShine Conversion/Swatch Charts, Fact Sheets, and more

Tech Charts

Demi-Permanent Liquid Color

Delivers up to 2X the shine*

100% replenished and restrengthened hair***

Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

Ammonia-free, pH-balanced formula

Ideal viscosity for drip-free bottle application

Versatile formula—corrects, glazes, glosses, and blends gray

Get LumiShine Conversion/Swatch Charts, Fact Sheets, and more

Your match: Inner Joi Hydrate Collection

Your match: Inner Joi Strengthen Collection

Your match: Inner Joi Preserve Collection

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