3 Hot Influencers And The Joico Looks They Love…

Things may be quiet in the salon, but on the creative front – it’s full steam ahead! Proof of this artistic whirlwind are the amazing Joico looks and techniques we’ve been seeing on social from influencers who joined our behindthechair.com campaign. Three artists, in particular, knocked our socks off this month.

Playing with Lumishine Demi-Permanent Liquid Extension Shades

JESSICA SCOTT (@jessicascotthair)

LOOK #1

We saw the genius videos that Jessica posted on Instagram, and BOOM! We just had to share her beautifully illustrated color tutorial that demonstrates just how versatile LumiShine’s 9SB and 9NA demi-permanent liquid extension shades – really are. These gentle, ammonia-free liquid colors are formulated for deposit only and guarantee predictable color results and twice the shine. Perfect for replenishing and restrengthening hair for up to 30 shampoos.

Jessica explains: “Are you a visual person? I know I am! I wanted to show my two favorite glazes from Joico LumiShine, alongside the extension piece I started out with. In particular, I wanted to demonstrate how they are both mixed with half of clear to show how customizable this line is!”

 

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The first shade is 9SB (Silver Blue) The 2nd Shade is a 9NA (Natural Ash), which is green-based. The colors were mixed with 5 Volume LumiShine Developer and applied on dry hair for 15 minutes (Obviously, the longer you leave it on, the darker it will become to reach that target shade.) Also, if you’re using these to glaze on, the tone might appear lighter since you’re applying on wet hair.”

Formula 1: LumiShine Demi-Permanent Liquid 9SB with 5 Volume LumiShine Developer

Formula 2: LumiShine Demi-Permanent Liquid 9SB + Clear with 5 Volume LumiShine Developer

Formula 3: LumiShine Demi-Permanent Liquid 9NA with 5 Volume LumiShine Developer

Formula 4: LumiShine Demi-Permanent Liquid 9NA + Clear with 5 Volume LumiShine Developer

LOOK #2

We also fell in love with her gorgeous dimensional highlight, created with a foiling method that bypasses obvious lines and stripes. Check it out here!

Step 1: Prep hair with Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Step 2: Apply Joico Blonde Life Powder Lightener and 20 Volume LumiShine developer
Step 3: Apply Joico LumiShine Demi-Permanent Liquid 10N + 8N + 7V with 5 volume LumiShine Volume LumiShine Developer
Step 4: Apply Joico Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

Melts and Glazes for Beautiful Dimensional Blonding

MALLERY SHARE (@hellobalayage)

Mannequin with highlighted hair
Joico Blonde Life Powder Lightener with 30 Volume LumiShine Developer
Glazed with Joico Blonde Life Quick Tone Liqui-Creme Toner Violet with 5 Volume LumiShine Developer
Model hair before and after highlights

Mallory explains: “This technique gives a beautiful melt without using two colors. The hair felt amazing and was so shiny! Saturation is key to even and maximum lift. For each section. I surface-paint Zone 1. On Zones 2 and 3, I push the lightener through for a tipped-out look.”

Step 1: Apply Joico Blonde Life Creme Lightener. I started with 20 volume on the sides, and changed my developer in the back with 30 Volume LumiShine Developer.
Step 2: Process for 55 mins open air.
Step 3: Tone the hair with Joico Blonde Life Quick Tone Liqui-Creme Toners in Silver with 5 Volume LumiShine Developer
Step 4: Start at the root — very heavy saturation about 3 inches down.
Step 5: Process for 2 minutes; after that, apply to the rest of the hair with medium saturation.
Step 6: Process everything for 5 minutes ( maximum time )

Blonde “Pops,” and Tricks for Teasylights

CARLY ZANONI (@theblonde.chronicles)

LOOK # 1: Blonde Pops

Carly explains: “I love to foil for maximum dimension. These foils are SUPER diagonal back, almost vertical. This foiling pattern allows for tons of dimension combined with pops of lightness. All of the foils are weaved and backcombed.”

Formula:
Step 1: Prep hair with Joico Defy Damage ProSeries 1: Bond-Protecting Color Optimzer
Step 2: Apply Joico Blonde Life Powder Lightener with 20 Volume LumiShine Developer
Step 3: Apply Joico Defy Damage ProSeries 2: Bond-Strengthening Color Treatment

Watch Tutorial Here

 

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Carly explains: “One of my favorite tips for making it easier to brush out teasylights is to open each foil and smooth the hair BEFORE you wet it. This makes it so much easier to detangle if the hair isn’t all balled up!”

Step 1: I open each foil and smooth the hair as much as possible with my fingers.

Step 2: Once all the foils are out, I shampoo the hair.

Step 3: After I rinse the shampoo out, I apply a conditioner or treatment. My recent fave is Joico’s Defy Damage Protective Masque. This stuff smells delicious and it’s super slippery, which is great for detangling.

Step 4: While the treatment/conditioner is on, I use a Framar detangling brush through the hair.

Step 5: Once the hair is brushed out, I rinse the conditioner out and then I gloss.

Step 6: Once I finish glossing, I shampoo again, and then finish with the Defy Damage ProSeries 2: Bond-Strengthening Color Treatment. I leave this on for 5 minutes. It’s the perfect topcoat and I feel like it seals the color in and makes the hair so soft.”