Introducing Ice-Edge: The Coolest Money-Piece Technique

Who doesn’t melt over an icy white blonde? Certainly not Joico artists, who jumped at the chance to join our Ice-Queen Challenge and create cool-as-can-be looks using the LumiShine Ash Ash Series. We’ll post their creations and how-to’s; starting with the Ice Edge Technique — an edgy, brunette money-piece look from Joico Global Brand Storyteller, Olivia Smalley.

THE “ICE EDGE” TECHNIQUE

Created by Joico Global Brand Storyteller, Olivia Smalley

It was no surprise that Olivia was thinking outside the box when she accepted our Ice-Queen Challenge (after all, she’s the Queen of Creativity). In this case, it was to see the endeavor in a brunette light, rather than create the expected fair-haired blonde.

Women before and after hair coloring
THE FORMULAPrep Treatment: Joico Defy Damage Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray

Babylights: Blonde Life Powder Lightener + 20 vol

Root Formula:
LumiShine Permanent Crème Color 5AA + 20 vol

Money Piece
: Blonde Life Quick Tone Silver + 5 Vol

HOW OLIVIA STEPPED OUT ONTO THE ICE
The Cut: Olivia’s client – who had super-thick, super-long, warm brown hair – was up for a change; which started with a serious haircut (lopping off a good five inches).

The Babylights: Olivia then set her sights on creating a front section that would lend a cool, surprising edge to the client’s long brunette look. She started the color service by applying Defy Damage Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray in short bursts throughout the hair. Then it was on to Babylight weaves in ultra-fine slices.

Cooling the Roots: Using LumiShine Ash Ash, she brushed color onto the part line.
Hone the tone: While roots were processing, Olivia applied the all-over toner; allowing it to process for 20 minutes; then rinsing.

The Big Money Finish: Time to rinse out the Money Piece and apply the toner to that icy edge (Blonde Life Quick Tone Silver); processing for 5 minutes; then rinsing. Olivia wrapped things up with Defy Damage ProSeries 2 Bond-Strengthening Color Treatment.

 

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