CALLING ALL SIRENS
Featuring Joico Artistic Team Member, Leticia McKay
Red hair is Hollywood’s calling card; but it’s also a chameleon, as this iconic shade can morph from auburn to copper, ruby to wine…and everything in between. But no matter the hue you choose, if you style it “sultry”– as Joico Artistic Team Member, Leticia McKay, shows you here – you’ll turn every head in the room. What else you’ll learn from our pro? How to hold onto ginger (one of the most fade-prone hair colors around), using targeted products from K-PAK’s Color Therapy collection.
The product collection Leticia’s using to create – and protect - her iconic look!
K-PAK Color Therapy Color-Protecting Shampoo
This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather, formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade’s vibrancy and fight future damage every time you wash.
K-PAK Color Therapy Color-Protecting Conditioner
Our extra-conditioning formula, with African Manketti and Argan oils, helps shield your hue’s vibrancy, while hydrating overtime to strengthen hair and reduce breakage.
K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray
This “wonder spray for healthy-looking hair every day” is a silky, leave-in treatment that that delivers a powerful shield of protection against styling stress, thermal damage, and UV exposure – all of which can fade your haircolor. The results are remarkable and visible…smooth-as-silk hair that shines like nobody’s business.
Design Works Shaping Spray
Want a gentle touch for your finest strands? Try Design Works Shaping Spray, a heavenly light-to-medium hold styler that offers plenty of wiggle room so you can retouch and refresh even the most fragile ‘dos.
Getting that glam on
Iconic, luxe, Hollywood siren style is all about the perfect blow-dry and finishing touches. Leticia takes you through them here:
- Shampoo and condition with Joico Color Therapy Color Protecting Shampoo and Conditioner.
- Apply Luster Lock Multi-Perfector Spray to detangle hair, protect from heat styling, and bring out maximum shine.
- Blow-dry using a round brush to create light wave and volume.
- Part hair deeply to the side
- Create pin curls all over the head using your fingers, and secure in place with a clip. Allow to cool for extra staying power.
- On the side with most hair, elevate the fringe area, apply Joico Design Works, and clip back to set a “swoop.”
- Gently brush out curls and remove front clip.
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Quiz Time! Calling All Celebrity Hair Sleuths
Ready for some fun? It’s time to test your hairstyle savvy with our Joiconic Trivia Game…click the button to take the quiz and identify some of the world’s most enduringly famous hairdos. (You may just find your inner icon while you’re at it!)
