With Joico Guest Artist, Nathi Vega

Want to know what Joico Guest Artist, Nathi Vega, did when she wanted to add that wow factor to her model’s long, luxurious, brunette hair? She picked up her magic Blonde Life wand and created a dazzling gilded look that added sparkle, dimension, and just the right amount of lightness.

That gilded money piece? It’s just one reason Nathi loves the NEW Blonde Life collection…

“Blonde Life Powder Lightener is one of those totally dependable workhorses for me: Without fail, I get 9+ levels of lift quickly, evenly, and without any swelling. Plus, I never have to worry about damage, because the bond-building ingredients, along with Monoi and Tamanu Oils, let me kick the blonde way up while maintaining a hydrated, lustrous look and feel. I love to then mix-and-match the new Blonde Life Demi Gloss afterwards – which lets me refresh, glaze, or gloss with totally customizable results.”

NEW Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system—allowing you to tone and customize pre-lightened hair with seven stunning shades you can mix and match to your clients’ needs.

NEW Coconut Oil Developers: Mix some Coconut Oil into the blonding process with three NEW Blonde Life Developers – formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated.
Formula 1: Blonde Life Lightening Powder + 20 Volume Coconut Oil Developer working up to 30 Volume
Formula 2 (Base Gloss): Blonde Life Lightening Powder 5N + 5NA + 5 Volume LumiShine Developer
Formula 3 (Root Melt): LumiShine Demi-Permanent Liquid 4N + 5NA + 5 Volume LumiShine Developer
Formula 4 (Gloss): Blonde Life Demi-Gloss 10N + 9V + 5 Volume Coconut Oil Developer
Post Treatment: Defy Damage ProSeries2 Bond- Strengthening Color Treatment
Blonde Life Builds Bonds for Strong Blondes
Watch Below