With Joico Guest Artist, Jessenia Robayo

The best way to bring natural, brunette curls into the light? With this breathtaking formula from Joico Guest Artist, Jessenia Robayo, who turned used our newly- enhanced Blonde Life collection to create gilded highlights that literally twinkle with good health. You can get her formula and insider info, here. Happy Friday!
The two new secrets behind this look…
→ NEW Blonde Life Demi Gloss Blonde Life Demi Gloss shades are the most versatile tool in the entire Blonde Life system—allowing you to tone and customize pre-lightened hair with seven stunning shades you can mix and match to your clients’ needs.
→ NEW Coconut Oil Developers Mix some Coconut Oil into the blonding process with three NEW Blonde Life Developers – formulated to work in harmony with all Blonde Life lighteners and toners to leave hair feeling soft and hydrated. “That addition of coconut oil is the secret sauce!” raves Jessenia.
Formula 1: Blonde Life Crème Lightener + 20 Vol Coconut Oil Developer
Formula 2 (Root Melt): LumiShine Demi-Permanent Creme 6N + 5 Vol LumiShine Developer
Formula 3 (Gloss): LumiShine Demi-Permanent Crème 9NW + 10N + 5 Vol LumiShine Developer
Post Treatment: Defy Damage ProSeries2 Bond- Strengthening Color Treatment
Blonde Life Builds Bonds for Strong Blondes…