Beautiful, professional hair color is an investment – one that’s worth hanging onto as long as possible; and nothing’s more disappointing than paying for a look you love, only to watch hair color fade away within a week or two of your appointment. This easy, 4-step routine is specifically designed to counteract the big fade.
Reasons your hair color might be fading fast…
You’re shampooing too often – and with a color-stripping product.
You’re using overly hot water. (Think about laundry: Always wash colors in cold.)
You’re using heat tools without protection.
Your hair is dry.
You’re washing hair within 24 hours of having your color done.
Your hair is damaged and porous, so color escapes through the openings.
Your hair is getting too much sun exposure.
This simple, 4-step routine safeguards investment hair color and prevents fading…
Cleanse with K-PAK Color Therapy Color Protecting Shampoo
The luxurious lather of this gentle cleanser whisks away dirt and debris, while fighting the fade of any vibrant shade. Joico Brand Storyteller, Olivia Thompson, likes to go two rounds – especially if it’s been a few days since your last wash. The first round releases dirt and build-up; and after you’ve cleansed off the grime, you can go back in for a good, sudsy wash.
Moisturize with K-PAK Color Therapy Color-Protecting Conditioner
This daily-use Conditioner not only extends the vibrancy and life of an investment shade, it simultaneously hydrates, strengthens strands, reduces breakage, and bumps up shine to a whole new gleam.
Treat hair with K-PAK Color Therapy Luster Lock Instant Shine & Repair Treatment
Known as the “secret to lust-worthy locks,” this deep-repairing miracle hair treatment unlocks out-of-this-world color vibrancy and a dazzling, mirror-like shine that will have you touching your hair in amazement.
Now’s the time to detangle strands and put down a color-saving barrier before heat styling.
“Hair needs protection when you’re using a thermal tool,” says Olivia Thompson.
“Would you hold fire without gloves?” Luster Lock, a silky, leave-in treatment, does the job by delivering a powerful shield of protection against styling stress, thermal damage, and UV exposure. Add a final dab of Glossing Oil to the mix, and you’ll also tame flyaways, bump up shine, and help lock in color without weighing hair down.
Now’s the time to detangle strands and put down a color-saving barrier before heat styling.
“Hair needs protection when you’re using a thermal tool,” says Olivia Thompson.
“Would you hold fire without gloves?” Luster Lock, a silky, leave-in treatment, does the job by delivering a powerful shield of protection against styling stress, thermal damage, and UV exposure. Add a final dab of Glossing Oil to the mix, and you’ll also tame flyaways, bump up shine, and help lock in color without weighing hair down.
K-PAK Color Therapy Collection: strengthens hair & fights the fade
Just as the wrong products can strip your hair of salon color…the right ones can actually lock it in, and – in the case of K-PAK Color Therapy – do a whole lot of repair work at the same time. This collection delivers reconstruction power, plus total shade and UVA/UVB protection, maintaining 82% of hair color for up to 8 full weeks.
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