If there’s one person who knows the value of well-placed, front-and-center blonde highlights, it’s Joico Global Brand Storyteller, Olivia Smalley, who’s brilliant at putting dimensional blonde on the map. Watch her create the ultimate “money piece” on a real, life client – and feel free to steal her fab formula while you’re at it!
FORMULASPrep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer
Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume LumiShine Developer
Formula 2 (Toner): LumiShine Demi-Permanent Liquid Color 10SB with 5 Volume LumiShine Developer
Post Treatment: Defy Damage ProSeries 2: Bond-Strengthening Color Treatment
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