As Earth Day nears, so does our resolve to protect this precious planet with joi and kindness. Want to jump on board? We’ve got some ideas for a beauty routine that works to minimize your carbon footprint; and still keep hair as healthy and gorgeous as ever.
SHIFT YOUR SHAMPOO ROUTINE
The more you wash your hair, the more water you use, and the quicker your investment hair color will fade. And one of the easiest solutions is also a major boost to the environment…shampooing less frequently. According to the Environmental Protection Agency, “Three percent of the nation’s energy is used to pump and treat water, so conserving water conserves energy that reduces greenhouse gas pollution.”* What to do instead? Commit to washing hair no more than, say, two-to-three times per week (and when you do, use Joico’s Colorful Anti-Fade Shampoo, which keeps hair true to hue with the power of nourishing Camellia Oil and Pomegranate Fruit Extract). Weekend Hair Dry Shampoo is also a hero product between washes; this timesaving spray delivers fresh, clean, velvety-soft hair without stripping investment hair color (or wasting water!).
SWAP OUT YOUR SHOWERHEAD
Filtered showerheads reduce chlorine and other tap-water contaminants, like bacteria and microorganisms. Not only do these purifiers help decrease exposure to chemicals that can affect hair color; they also help make your cleansing routine as safe as possible. If you can find a low-flow model with the EPA’s WaterSense label*, even better – it will help save H20 while you’re at it.
CHOOSE BEAUTY THAT CARES
Joico is proud to be an EPA Green Power Partner. Around the world, we are focused on sustainability, including resource efficiency and contributing to climate protection: Our Vero K-PAK Color, LumiShine Color, and Blonde Life hair color tubes are packed in paperboard cartons made from 100% recycled fiber. These paperboard cartons have been diverted from the waste stream, and are 100% recyclable. Our plastic bottles for Joico’s shampoos and various sprays are proudly manufactured in-house and in the U.S.A. at our Beauty Care Hair Professional Manufacturing plant in Geneva, New York, and use up to 25% post-consumer recycled materials (PCR).
POWER DOWN THOSE HAIR TOOLS
According to the EPA:
“using energy more efficiently is one of the fastest, most cost-effective ways to save money and reduce greenhouse gas emissions.”*
Which means that any time you can “unplug,” you’re helping the environment. Bonus: You’re helping your hair, too. Giving hair a break from damaging heat tools helps reduce breakage and dryness, and prevents that loss of shine that signals overworked hair. A better alternative: Swapping the dryer for Zero Heat Air Dry Crème. Formulated for either fine/medium hair or thick/coarse textures, this polishing styler allows you to ditch the dryer, bypass frizz, and saves you precious grooming time.
Want to keep up with Joico’s commitment to the environment? Stay tuned, here…
