WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Defy Damage: A Problem / Solution Guide20191008131327
Defy Damage: A Problem / Solution Guide
Your mission: To understand and identify the various forms of hair damage; and learn how to not only head it off at the pass with the new Defy Damage ...
How To Go Gaga This Halloween…20191007131732
How To Go Gaga This Halloween…
Joico Celebrity Guest Artist – and Gaga’s mane man – Frederic Aspiras nailed iconic look after look for every red carpet, award show, and appearance o...
Your Hair Horoscope, Revealed20190930132249
Your Hair Horoscope, Revealed
TAURUSYour vibe: Reliable, stubborn, sensual, realistic, decisive, logical, loyalThe hair that brings you joi: Try feminine, low-maintenance looks you...
Getting Cool, Staying Cool: A Blonde Handbook20190926110618
Getting Cool, Staying Cool: A Blonde Handbook
“Cool-toned blondes really hit when celebrities like Lady Gaga and the Kardashians took note of the look,” explains color superstar and Cosmoprof Arti...
How To Copy Halsey’s Emmy Awards’ Textured Up-Do20190925155947
How To Copy Halsey’s Emmy Awards’ Textured Up-Do
View this post on Instagram A post shared by Joico (@joico) on Sep 22, 2019 at 8:13pm PDTThe star: Acclaimed singer, HalseyThe hairdresser:...
Find Joi By Following The Advice Of 3 Joico Superstars20190924134403
Find Joi By Following The Advice Of 3 Joico Superstars
Chad Demchuk / Joico International Guest ArtistYears in the business: 18My advice to a younger Chad:• Don’t ever stop dreaming. Recognize that your lo...
10 Ways to Turn up The Volume20190920090730
10 Ways to Turn up The Volume
1 . Strategic blow-drying“One of my go-to tricks for creating soft volume lies in how I blow-dry hair,” explains Olivia. “I dry it in the opposite dir...
Frederic Aspiras Step-By-Step: Natural Texture, Sexy Curls20190919134023
Frederic Aspiras Step-By-Step: Natural Texture, Sexy Curls
View this post on Instagram A post shared by FREDERIC ASPIRAS (@fredericaspiras) on Aug 14, 2019 at 3:16pm PDTGet this full volume curls by...
Hair Cocktailing: What is it? How Do We Do It?20190912150529
Hair Cocktailing: What is it? How Do We Do It?
Cocktailing 101: On The Menu…Martini: dry, wet, shaken, or stirred: Much the same way a drink is prepared to suit a client’s individual taste, hair co...
Is It Time For A Haircut? These Pros Will Tell You The Truth20190909140917
Is It Time For A Haircut? These Pros Will Tell You The Truth
If you have “normal” hairThe Ideal timing: 8 - 12 weeksWhy: The ends of naturally smooth, healthy hair may become “fragile” or get tangled in a stylin...
