Defy Damage Is Natural/Textured Hair’s Best Friend20210521100837

Defy Damage Is Natural/Textured Hair’s Best Friend

THE DEFY DAMAGE DIFFERENCEWith Joico Celebrity Artist, Jill Buck of Salon Nine Zero OneJoico Celebrity Artist, Jill Buck of Salon Nine Zero One, knows...
Hello HydraSplash! The Tall Drink Of Water For Fine, Dry Hair20210511110758

Hello HydraSplash! The Tall Drink Of Water For Fine, Dry Hair

MAKING A SPLASHWith Joico Global Brand Storyteller, Olivia SmalleyHaving fine, dry hair is a tough combo. And no one knows that better than Joico Glob...
Trend Alert: Here’s The Hair Vibe For Spring/Summer20210507091757

Trend Alert: Here’s The Hair Vibe For Spring/Summer

From hot money pieces and sunkissed gold-tones, to – wait for it – even the return of the Mullet – hair trends are coming in hot and fast this season....
We’ve Got Your Mother’s Day Covered With Joi-ful Gifts20210504103222

We’ve Got Your Mother’s Day Covered With Joi-ful Gifts

Celebrating the Momma in your life may continue to look a little different this year; so take a peek at the fun ideas/gifts we’ve curated for you to m...
Guardians Of Glam: A Comic Book For Your…HAIR20210429125546

Guardians Of Glam: A Comic Book For Your…HAIR

GUARDIANS OF GLAM TO THE RESCUE!All funny stuff aside, we can’t think of a better way to demonstrate just how heroic our new rescue stylers are than b...
Pull Our Your Curling Irons: It’s Heat Hero To The Rescue!20210427095903

Pull Our Your Curling Irons: It’s Heat Hero To The Rescue!

FROM ZERO TO HEROIntroducing Heat Hero Thermal Styling ProtectorFlat ironing today? No prob. A hot blow-dry sesh? Piece of cake….Why are we so unconce...
8 Star Beauty Influencers Take Defy Damage On A Joi Ride20210423103916

8 Star Beauty Influencers Take Defy Damage On A Joi Ride

MANY HAPPY HAIR RETURNSWant to see true joi go viral? Get ready for the launch of our #HairHappy Campaign, as some of beauty’s top influencers get pos...
We’re Joi-Fully Saving The Environment. Come Join Us!20210421161514

We’re Joi-Fully Saving The Environment. Come Join Us!

THE JOI OF EARTH DAYWe’ve found a way to keep the power of Earth Day going all year long. And you can, too! Joico and Henkel Beauty Care Professional ...
Gentle Joi! We’ve Got The PETA Seal Of Approval20210420093626

Gentle Joi! We’ve Got The PETA Seal Of Approval

As a hair-care company built on the foundation of joi, we’re committed to creating haircare and hair coloring products, using the latest in technologi...
The Fierce And Firm Gel That’s Perfect For Men’s Hair20210413100541

The Fierce And Firm Gel That’s Perfect For Men’s Hair

THE WELL-GROOMED GUYFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901When Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One, wants to ...