Olivia Smalley’s Love Letter To Defy Damage…20200706090312
Dear Defy Damage ProSeries,I can’t believe we’ve been together for a full year! My life is better because you’re in my world; and I thought that it’s ...
Joico Celebrity Artist, Jill Buck’s Very Own Defy Damage Routine20200618130833
“Defy Damage ProSeries has been absolutely game-changing for me in the salon. Not only does it give my clients healthier hair; but as a stylist, Defy ...
“Secret-Menu” Hair Color From Jill Buck20200611101215
Jill’s going on the record with her delicious lineup of back-room blonde formulas – and you’re the first to get them! INGREDIENTS: LumiShine Demi-Perm...
This Is The Key To Protecting A Big, Blonde Refresh…20200311093757
Defy Damage And Bombshell Blonde: A Perfect PairWhen the Defy Damage bond-protecting system burst on the scene exactly one glorious year ago, the task...
Shag & Undercut: How To Nail 2020’s Major Looks20200304175139
THE MOD SHAGIt’s a cut with a history. And now it’s making history again with a very modern approach from Joico Global Artistic Director, Richard Mann...
Try This Foil-Stacking Technique To Create Seamless Highlights20200227070442
STACKED FOILYAGELooking to create absolutely seamless gradient highlights? Then it’s time to pivot from your classic foil maneuver and try Stacked Foi...
Step-By-Step Looks From Nine Zero One Salon Pros20191104103644
Signature California BlondeThe Artist: Nine Zero One Salon owner, Nikki LeeThe Story: Cali Blondes are practically a calling card for one of LA’s most...
We’re Sharing Our Fans’ BEST Insta Looks & The Formulas20191031103549
View this post on Instagram A post shared by Joico Color Intensity (@joicointensity) on Jul 24, 2019 at 5:35pm PDTFORMULASFormula By: @juan...
Behind The Scenes At A Hair Show: Richard Mannah Tells All20191015095921
The concept...“To me, editorial styling for a show means creating looks that could be seen on a professional model, celebrity, in a fashion magazine, ...
9 Sneaky Ways to Hide Gray Hair20191011133609
1: Camouflage with clever styling“When working with gray hair, I love to use volumizing products, like JoiFULL Volumizing Styler, for lift and body,” ...