One-And-Done: “Sunkissed Caramel” Technique20200820093444

One-And-Done: “Sunkissed Caramel” Technique

Looking for a great, speedy alternative to dimensional color without using lightener or toner? Then check out the “Sunkissed Caramel” technique from J...
Ashlee Simpson’s Bright Blonde Hair Color Formula by Riawna Capri20200818084317

Ashlee Simpson’s Bright Blonde Hair Color Formula by Riawna Capri

 View this post on Instagram A post shared by Joico (@joico) on Jul 31, 2020 at 4:41pm PDTPhoto Credit @riawnaIt’s hard not to fall in love ...
The Big-Bang Theory: How To Highlight A Fringe20200806101203

The Big-Bang Theory: How To Highlight A Fringe

“Bangs are considered the veil of the hair,” says Joico Celebrity Artist, Jill Buck, of Salon Nine Zero One. And that’s why she colors them as if they...
Gone Gray? It’s YouthLock NNG To The Rescue20200720092539

Gone Gray? It’s YouthLock NNG To The Rescue

“This is Joico’s first-ever collagen infused permanent crème color,” raves Olivia. “YouthLock NNG gives your hair 100% gray coverage; with youthful to...
The ABC’s of Toning: Root & Shadow Tap20200709092929

The ABC’s of Toning: Root & Shadow Tap

Root Shadows and Root Taps are a daily routine for Joico Celebrity Artist, Jill Buck, who doesn’t let a client out the door without this “icing on the...
Olivia Smalley’s Love Letter To Defy Damage…20200706090312

Olivia Smalley’s Love Letter To Defy Damage…

Dear Defy Damage ProSeries,I can’t believe we’ve been together for a full year! My life is better because you’re in my world; and I thought that it’s ...
Joico Celebrity Artist, Jill Buck’s Very Own Defy Damage Routine20200618130833

Joico Celebrity Artist, Jill Buck’s Very Own Defy Damage Routine

“Defy Damage ProSeries has been absolutely game-changing for me in the salon. Not only does it give my clients healthier hair; but as a stylist, Defy ...
“Secret-Menu” Hair Color From Jill Buck20200611101215

“Secret-Menu” Hair Color From Jill Buck

Jill’s going on the record with her delicious lineup of back-room blonde formulas – and you’re the first to get them! INGREDIENTS: LumiShine Demi-Perm...
This Is The Key To Protecting A Big, Blonde Refresh…20200311093757

This Is The Key To Protecting A Big, Blonde Refresh…

Defy Damage And Bombshell Blonde: A Perfect PairWhen the Defy Damage bond-protecting system burst on the scene exactly one glorious year ago, the task...
Shag & Undercut: How To Nail 2020’s Major Looks20200304175139

Shag & Undercut: How To Nail 2020’s Major Looks

THE MOD SHAGIt’s a cut with a history. And now it’s making history again with a very modern approach from Joico Global Artistic Director, Richard Mann...