Fall Into Red20190307104356

Fall Into Red

Perfect for deepening hair color for fall....
Café au Lait Sombre20190307102753

Café au Lait Sombre

This is a representation of the café au lait with varying lighter shades toward the ends....
Brunette Babylights20190307101721

Brunette Babylights

Babylights are delicate highlights created using a very fine hair color technique to mimic the subtle, dimensional hair color seen on children’s hair....
Joico Muse: Staelle Coulombe20190304123718

Joico Muse: Staelle Coulombe

COLOR INTENSITY AMBASSADOR & EDUCATOR, QUEBEC CITY, CANADAThere’s a very good reason this Quebec-based pro calls herself Staelle Colorful. And one...
Monika Lombardi20190304122544

Monika Lombardi

SPOTLIGHT ON: MONIKA LOMBARDIJOICO GUEST ARTIST, WINDSOR ONTARIO, CANADATake a peek at the work of this self-described “boss girl” (she’s the owner/op...
Tarakorn Tharathamrongrit20190304121906

Tarakorn Tharathamrongrit

TARAKORN THARATHAMRONGRIT, Joico Brand Advocate, BangkokAs an international haircare company, Joico prides itself on having talent across the globe. S...
Chad Taylor20190304121106

Chad Taylor

SPOTLIGHT ON: CHAD TAYLOR, Joico Guest Artist, Vancouver, CanadaGo backstage at any New York or Paris Fashion Week and you’ll likely see Joico Artisti...
Carmel Contour20190204165723

Carmel Contour

Love the shape-shifting magic of contouring? Now reveal your clients’ #nofilter best with Caramel Contour, an incredible feat of sculpting and highlig...
Get Denis’s Hollywood Platinum Pearl Formula…20190122164519

Get Denis’s Hollywood Platinum Pearl Formula…

Learn how Joico Celebrity Haircolorist Denis De Souza swiftly lifts his megastar following to platinum perfection using his Platinum Pearl blonding te...
Learn This Colorful “Break The Rules” Look20190122162540

Learn This Colorful “Break The Rules” Look

FAST FACTS...THE ARCHITECT:Joico Educator, Melody SparrowTHE LOOK:“Break The Rules”THE GOAL:A feminine unicorn vibe in which the pastels pop “almost l...