WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
Fall in Love With Shine: Must-Try Hair Colors for the Season20251006152020
Fall in Love With Shine: Must-Try Hair Colors for the Season
The Shine Theory: Why LumiShine Defines Fall 2025This fall, the hottest accessory isn’t a new bag or boots—it’s shine. More than a finishing touch, sh...
NEW: Dream Blowout Glass 72hr Frizz Fighter20250922111300
NEW: Dream Blowout Glass 72hr Frizz Fighter
Blowouts That Last Days, Not HoursGive your clients the kind of blowout they’ll rave about—one that delivers glass-like shine, while resisting humidit...
Inside Larisa Love’s Sold-Out Tour: Why You Can’t Ignore the “Imposter Artist” Message20250822093654
Inside Larisa Love’s Sold-Out Tour: Why You Can’t Ignore the “Imposter Artist” Message
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveYou’ve seen the hype. Now, here’s what it’s really about.It’s Raw. It’s Real...
3 Fall Hair Color Trends Too Hot to Miss20250822093607
3 Fall Hair Color Trends Too Hot to Miss
Your Sneak Peek at Fall’s Must-Know ShadesFall is on the horizon—and with it comes a fresh wave of hair color inspiration your clients will be asking ...
Introducing with Pride… The Full-Support Salon20250821105531
Introducing with Pride… The Full-Support Salon
With a stylist, a barber, and – yes, even an onsite therapist – one innovative owner created a sanctuary and safe haven that has taken the term “LGBTQ...
Dry Hair Revival: Your Guide to 24-Hour Moisture20250820092636
Dry Hair Revival: Your Guide to 24-Hour Moisture
Moisture Recovery vs HydraSplash – The Pro’s Backbar PlaybookFrom parched to replenished, the right hydration ritual starts at the backbar. In this pr...
Pride & Prejudice20250811133513
Pride & Prejudice
The most honest (and powerful) story you’ll read today, featuring Joico Guest Artist, Ailynn Nguyen, owner of Secret Grotto Salon in Ayer, MAHere at J...
The Inclusive Salon20250811133503
The Inclusive Salon
5 ways to create a salon that’s truly LGBTQ+ friendly. One savvy owner shows you how….Joico Guest Artist, Ailynn Nguyen, knows a thing or two about cr...
Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In20250729163717
Introducing: Moisture Recovery 24Hr Moisture Recharge Leave-In
The Dry Hair Revival Starts HereWhen your clients’ hair is thick, coarse, or parched beyond belief, sometimes a little hydration just isn’t enough. Th...
Blonde and Bright with SilverLight20250725141509
Blonde and Bright with SilverLight
Featuring Joico Global Brand Storyteller and Blonde Specialist, Olivia ThompsonWhen Joico Global Brand Storyteller and Blonde Specialist, Olivia Thomp...
