WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU
THE SPRING HAIR COLOR EDIT: A FIRST LOOK AT THE 2026 TRENDS20260326105615
THE SPRING HAIR COLOR EDIT: A FIRST LOOK AT THE 2026 TRENDS
Get ready for a thrilling first look at the color trends coming down the pike for spring and beyond. Created exclusively with the JoiColor system, our...
Cover Gray The Healthy Way20260220172551
Cover Gray The Healthy Way
How to give dull, dry, graying curls a total glow-up? Try this ageless technique that brings hair back to life.When Joico Technical Director, Jeannett...
Healthy Hair Secrets Revealed20260119094941
Healthy Hair Secrets Revealed
Want to color without compromise? These 3 damage-free techniques deliver WOW results!How to take your clients from dull to dazzling in the New Era of ...
It’s Time To Meet Hold Hero!20260105171124
It’s Time To Meet Hold Hero!
ULTRA HOLD + MEGA SHINEGet a hold of this news: A superhero hairspray is coming your way that locks in style for up to seven days, with maximum hold a...
My Hair’s Got Plans For 7 Days20251219125240
My Hair’s Got Plans For 7 Days
Get a hold of this news! You’re about to meet a hero hairspray that locks in style for up to seven days, with maximum hold and intense shine.Introduci...
Holiday-in-a-hurry: 10 Minutes To High-impact Hair!20251215102606
Holiday-in-a-hurry: 10 Minutes To High-impact Hair!
LUMI10 DELIVERS TIMESAVING COLOR WITH FULL COVERAGEIt’s the most wonderful time of the year. It’s also the busiest – for hairdressers trying to fit ev...
Fall in Love With Shine: Must-Try Hair Colors for the Season20251006152020
Fall in Love With Shine: Must-Try Hair Colors for the Season
The Shine Theory: Why LumiShine Defines Fall 2025This fall, the hottest accessory isn’t a new bag or boots—it’s shine. More than a finishing touch, sh...
NEW: Dream Blowout Glass 72hr Frizz Fighter20250922111300
NEW: Dream Blowout Glass 72hr Frizz Fighter
Blowouts That Last Days, Not HoursGive your clients the kind of blowout they’ll rave about—one that delivers glass-like shine, while resisting humidit...
Inside Larisa Love’s Sold-Out Tour: Why You Can’t Ignore the “Imposter Artist” Message20250822093654
Inside Larisa Love’s Sold-Out Tour: Why You Can’t Ignore the “Imposter Artist” Message
Featuring Joico Global Brand Ambassador and Artistic Director, Larisa LoveYou’ve seen the hype. Now, here’s what it’s really about.It’s Raw. It’s Real...
3 Fall Hair Color Trends Too Hot to Miss20250822093607
3 Fall Hair Color Trends Too Hot to Miss
Your Sneak Peek at Fall’s Must-Know ShadesFall is on the horizon—and with it comes a fresh wave of hair color inspiration your clients will be asking ...
