These two holiday-perfect color techniques from Joico Global Brand Ambassador, Larisa Love, are dreamy and delicious – and sure to bring in plenty of clients this season; especially if you add a few creative marketing moves to your menu. Here’s how to make it happen…
Caramel Swirl Latte: a rich, gilded brunette.
Snow White Blonde: glistening and oh-so-bright.
HOLIDAY COLOR #1: CARAMEL SWIRL LATTÉ
With gilded highlights dancing through brunette hair, this luscious look is just the ticket for a sparkling holiday season. “It’s perfect, because the color is rich and warm – just the way you want your hot cocoa on a cold winter day,” says Larisa, who explains that gleaming warm tones are perfect for the cooler season, a time when hair can feel dry and look dull. “These rich tones bring out a much-needed shine and vibrancy.”
HERE’S HOW TO SELL IT
Tease it: Create the Caramel Swirl Latté; photograph it, then promote it on your social-media pages so followers can see the new look.
Add fun music: Post the pic or video with Frank Sinatra’s The Coffee Song.
Sweeten the deal with swag: Everyone who books the look receives a gift card for a latté at Starbucks.
Use this language: “Ready to warm up your holiday season? I’m so in love with this brand-new Caramel Swirl Latté – the gilded highlights dance through brunette hair, giving you the shine and gleam we all need in winter! Book it by XXX, and receive a free Starbucks gift card to keep the warming trend going.”
Set the scene: Have a bowl of golden wrapped caramels at your station with a photo/counter card of the look.
Warm up your client: Hand her a caramel-drizzled coffee to enjoy at the salon (if regulations allow).
Enrich the ticket price: Add Defy Damage ProSeries 1 and 2 to the service to keep the look 90% more vibrant, while leaving strands healthy and strong.
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HOLIDAY COLOR #2: SNOW WHITE BLONDE
Icing up those dark days of winter – and dark hair – with cool-as-can be blonde, is an edgy and elegant way to usher in the season. “This look is perfect for the holidays, because it adds a welcome brightness just when you need it,” explains Larisa. The kicker? Even though the blonde is an extreme lift, blended dark roots add a low-maintenance element that allows you to look amazing through the holidays with minimal fuss.
- Lifted with Blonde Life Lightening Powder starting with 10 Volume LumiShine Developer and finished with 40 Volume.
- Toned with LumiShine Demi-Permanent Liquid 10V with 5 Volume LumiShine Developer.
HERE’S HOW TO SELL IT…
Tease it: Create the Snow White Blonde; photograph it, then promote it on your social-media pages so followers can see the new look.
Add fun music: Post the pic or video with Vanilla Ice’s Ice Ice Baby.
Sweeten the deal with swag: Everyone who books the look receives a free Blonde Life Violet Shampoo and Conditioner holiday set.
Use this language: “Want to lighten up your holiday look with a cool, icy edge? This Snow White Blonde is gorgeous and low-maintenance (notice the blended roots?). Come on in and let’s lift you up! Book it by XXX, and receive a FREE Blonde Life Violet Shampoo and Conditioner Holiday Set to keep your new blonde nice and icy.
Set the scene: Have a bowl of pre-packaged Dentyne Ice gum or foil-wrapped chocolate Ice Cubes, with a photo/counter card of the look.
Warm up your client: Hand her a bottle of chilled Sparkling Ice Soda as a refreshment.
Enrich the ticket price: Encourage the Add Defy Damage ProSeries 1 and 2 to the service to keep the look 90% more vibrant, while leaving strands healthy and strong.
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