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We Asked Our Pros To Take A “Shelfie!”20210924150625
What’s better than snapping a pic of your face? Snapping a pic of your can’t-live-without hair products! Come take a sneak peek at the ride-or-die bea...
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FIRE-N-SPICEFeaturing Joico Global Brand Education Expert, Ricardo SantiagoThe newest look to drop this fall? A beautifully burnished copper creation ...
Your Amazing Work On Social Caught Our Eye! Take A Look…20210920160656
WE’VE BEEN WATCHING YOU!Every time you post a gorgeous look on social and tag us @Joico, we see it. In fact, we love what we’ve been seeing sooo much ...
Try These FALLyage Color Looks!20210916114824
IT’S FALL-YAGE SEASON!You’ve heard of Balayage…and Foilyage…and now, it’s time to meet FALLyage – the perfect pairing of warm, deep, cozy tones for fa...
The Ultimate Red Hair Color Technique!20210913161224
RED’S ON FIRE!Featuring Joico Global Brand Ambassador, Larisa LoveWHY THIS LOOK... LARISA EXPLAINS“The trick to creating super-dimensional reds is com...
Quick! 5 Fast-Acting Happiness Hacks To Try Today20210910075215
Put aside those daunting, I’m going to change my life pronouncements for a minute; because joi sometimes comes in small – manageable -- packages. Try ...
Last Minute Lisa with Lumi1020210908111614
LAST-MINUTE WITH LUMI10With Joico Global Brand Storyteller, Olivia SmalleyYOU KNOW HER WELL: LAST-MINUTE LISAThat adorable client who texts you at the...
See What This Hair Pro Does When Her Brunette Gets Brassy20210907155513
THE POWER OF BLUE SHAMPOOFeaturing Joico Guest Artist, Mai HernandezWhen Joico Guest Artist, Mai Hernandez (a “dye”-hard brunette) wants to keep those...