Every Shade Of Red For Fall…20211104124636

Every Shade Of Red For Fall…

RED-HOT FALLWe’ve been keeping a close eye on the luscious, burnished reds you’ve been unleashing this season – proof-positive that this fiery color s...
This Year’s Hottest Celeb Costume: Star Power!?20211029105356

This Year’s Hottest Celeb Costume: Star Power!?

HOLLYWOOD HALLOWEENFeaturing Joico Global Brand Storyteller, Olivia SmalleyWant to partner up and rock a costume right off the red carpet this year? T...
Move Over Mullet: The Shullet’s Here20211025124522

Move Over Mullet: The Shullet’s Here

MEET THE “SHULLET”WITH JOICO GLOBAL ARTISTIC DIRECTOR, RICHARD MANNAHQuestion: What do you get when an 80’s Mullet and a 90’s Shag have a baby? Answer...
Purr-fect Hair For Halloween! ? ?20211022171633

Purr-fect Hair For Halloween! ? ?

PRETTY KITTYWanna get cat calls this Halloween? Try this purr-fectly fierce and fast look from Joico Celebrity Artist, Jill Buck, of Salon Nine Zero O...
Copy Doja Cat’s Award-Show Hair… ?20211021092325

Copy Doja Cat’s Award-Show Hair… ?

ONE COOL DOJA CATFeaturing Joico Celebrity Hairstylist, JStayReadyShe walked the carpet, she hosted, she performed, and she even took home a major win...
This Beautiful Bridal ‘Do Morphs For The After-Party20211019133451

This Beautiful Bridal ‘Do Morphs For The After-Party

SAY I ‘DOWith Joico Celebrity Artist, Jill Buck, of 901 SalonHere’s some wedding-day genius from Joico Celebrity Artist, Jill Buck, of LA’s Nine Zero ...
Richard Mannah’s High Pony Look20211012075702

Richard Mannah’s High Pony Look

THE POP-STAR PONYWith Joico Global Artistic Director, Richard MannahThe pop-star ponytail is on a high note. Like, a reach-for-the-stars kind of high ...
Your LumiShine Cheat Sheet: All Your Color Needs Covered20211010185724

Your LumiShine Cheat Sheet: All Your Color Needs Covered

THE LUMISHINE CHEAT SHEETLooking to switch up your color for Fall? LumiShine has you totally covered: From dazzling demis to mega-shine permanent colo...
The NEW Platinum: It’s Warmer!20211007111431

The NEW Platinum: It’s Warmer!

THE NEW PLATINUM!Featuring Joico Celebrity Artist, Jill Buck, of Salon 901Get ready for platinum blonde with a whole new vibe from Joico Celebrity Art...
Lunch-Break Gray Coverage Is Here!20211003194559

Lunch-Break Gray Coverage Is Here!

TAKE A LUMI LUNCH BREAKWith Joico Master Artist, Mecca JonesCover their gray in the time it takes to dash from a desk and gobble a sandwich? Totally d...