Masque Magic: Watch This Hair Transform In Just 20 Minutes20201106091106

Masque Magic: Watch This Hair Transform In Just 20 Minutes

Olivia has a secret to her long, luxuriously-healthy blonde hair. And today, she’s taking us behind the scenes (read: into her bathroom) to show us ho...
Bring Back Sunlit Warmth With These Brunette Highlights20201105101833

Bring Back Sunlit Warmth With These Brunette Highlights

As the last streaks of sunlight dapple through autumn leaves, let that warmth add a dazzling luminosity to hair, too, with Joico Global Brand Ambassad...
6 Color-Correction “Situations” Solved For You…20201104101811

6 Color-Correction “Situations” Solved For You…

There’s nothing better than having a reliable, color-correction toolbox ready and waiting when you need it. And Joico Celebrity Artist, Jill Buck, of ...
True Star Style: How To Create The Iconic Double Chignon20201103093429

True Star Style: How To Create The Iconic Double Chignon

DO THE TWISTWITH JOICO GLOBAL BRAND AMBASSADOR, LARISA LOVELeave it to Joico Global Brand Ambassador, Larisa Love, to put a super-flattering 2020 twis...
The “S” Wave: Step-By Steps For This Brand-New DIY Curl20201028094302

The “S” Wave: Step-By Steps For This Brand-New DIY Curl

It may not be seismic, but Joico Global Artistic Director, Richard Mannah’s cool new curl technique will definitely leave you shook. The unique S-like...
Iconic “Siren” Hair: How To Glam It Up In Minutes20201027081619

Iconic “Siren” Hair: How To Glam It Up In Minutes

CALLING ALL SIRENSFeaturing Joico Artistic Team Member, Leticia McKayRed hair is Hollywood’s calling card; but it’s also a chameleon, as this iconic s...
The Virtual Halloween Party20201023085021

The Virtual Halloween Party

hosting a virtual Halloween PartyNeed to “raise spirits” among your team members? Give them a treat by hosting a virtual Halloween Party, complete wit...
The “Diy” Ombré Featuring Joico Global Brand Storyteller, Olivia Smalley20201021100730

The “Diy” Ombré Featuring Joico Global Brand Storyteller, Olivia Smalley

Ready to get your superstar, Jenny-from-the-block-look on? Joico Global Brand Storyteller, Olivia Smalley’s going to show you how – on her own hair! –...
The Joi Of Giving: Create Hair And Care20201020085744

The Joi Of Giving: Create Hair And Care

Every day is pretty exciting when you’re a Hollywood hairdresser, like Joico Celebrity Artist, Jill Buck, of LA’s Nine Zero One Salon. But no days are...
The Saturday-Night Ponytail Featuring Joico Advisor, Kelly Mcgowan20201016085453

The Saturday-Night Ponytail Featuring Joico Advisor, Kelly Mcgowan

You’ve got Day 2 hair (otherwise known as, you didn’t wash it)…and need a quickie ‘do for your textured hair that’ll get you out the door in style. Jo...