Masque Magic: Watch This Hair Transform In Just 20 Minutes20201106091106
Olivia has a secret to her long, luxuriously-healthy blonde hair. And today, she’s taking us behind the scenes (read: into her bathroom) to show us ho...
Bring Back Sunlit Warmth With These Brunette Highlights20201105101833
As the last streaks of sunlight dapple through autumn leaves, let that warmth add a dazzling luminosity to hair, too, with Joico Global Brand Ambassad...
6 Color-Correction “Situations” Solved For You…20201104101811
There’s nothing better than having a reliable, color-correction toolbox ready and waiting when you need it. And Joico Celebrity Artist, Jill Buck, of ...
True Star Style: How To Create The Iconic Double Chignon20201103093429
DO THE TWISTWITH JOICO GLOBAL BRAND AMBASSADOR, LARISA LOVELeave it to Joico Global Brand Ambassador, Larisa Love, to put a super-flattering 2020 twis...
The “S” Wave: Step-By Steps For This Brand-New DIY Curl20201028094302
It may not be seismic, but Joico Global Artistic Director, Richard Mannah’s cool new curl technique will definitely leave you shook. The unique S-like...
Iconic “Siren” Hair: How To Glam It Up In Minutes20201027081619
CALLING ALL SIRENSFeaturing Joico Artistic Team Member, Leticia McKayRed hair is Hollywood’s calling card; but it’s also a chameleon, as this iconic s...
The Virtual Halloween Party20201023085021
hosting a virtual Halloween PartyNeed to “raise spirits” among your team members? Give them a treat by hosting a virtual Halloween Party, complete wit...
The “Diy” Ombré Featuring Joico Global Brand Storyteller, Olivia Smalley20201021100730
Ready to get your superstar, Jenny-from-the-block-look on? Joico Global Brand Storyteller, Olivia Smalley’s going to show you how – on her own hair! –...
The Joi Of Giving: Create Hair And Care20201020085744
Every day is pretty exciting when you’re a Hollywood hairdresser, like Joico Celebrity Artist, Jill Buck, of LA’s Nine Zero One Salon. But no days are...
The Saturday-Night Ponytail Featuring Joico Advisor, Kelly Mcgowan20201016085453
You’ve got Day 2 hair (otherwise known as, you didn’t wash it)…and need a quickie ‘do for your textured hair that’ll get you out the door in style. Jo...