The Root Shadow Formula That Bridges Brunette And Blonde20210125091356
WHEN BROWN GOES BLONDEWith Joico Celebrity Artist, Jill Buck Of Salon 901Want the path to the most perfect grow-out on your brunette clients with majo...
How To Stop Washing Your Hair Color Down The Drain20210122100311
Whether you’re getting to the salon less frequently these days, or just eager to hold onto your investment hair color for a few extra weeks, these mak...
Watch This Pro Wash The Brass Right Outta Her Blonde20210119103919
SHAMPOO FOR A COOL ‘DOWith Joico Global Brand Storyteller, Olivia SmalleyIf anyone is willing to prove the power of Color Balance Purple Shampoo, it’s...
2 Perfect, Secret-Menu Root Taps For Luscious Red Hair20210118092809
SECRET-MENU REVEAL: ROOT TAPS FOR REDHEADSFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Want to create that perfect depth at the crown of y...
Introducing Ice-Edge: The Coolest Money-Piece Technique20210114094742
Who doesn’t melt over an icy white blonde? Certainly not Joico artists, who jumped at the chance to join our Ice-Queen Challenge and create cool-as-ca...
Crystal-Lite: A Low-Maintenance “Platinum” Technique20210112093329
THE CRYSTAL-LITE TECHNIQUEFeaturing Joico Global Brand Ambassador, Larisa LoveImagine the glorious transformation to pure, icy-white blonde – with a l...
Joi-Ful New Year’s Resolutions20210105095033
#1: Add a new recipeIt’s all-too-easy to get into a food rut (particularly when dining out is limited). So make it a habit to regularly check sites li...
Double Ash Prism Lights Technique20201230125325
Cool brunette hair is a “mushrooming” trend – and easier than ever to create with LumiShine’s new Ash-Ash Series, a collection of seven perfectly bala...
Blonde Root Shadows: Perfect Warm, Cool, & Neutral Formulas20201221084327
THE PERFECT ROOT SHADOW MENUFeaturing Joico Celebrity Artist, Jill Buck, of Salon 901Thanks to her “secret menu” of blonde Root Shadows, Joico Celebri...
Shake Vs. Shake: Watch Them Battle For Hair Hero!20201218090948
Looking for a super-quick way to glam up holiday hair when you’re on day one, two, or three since your last shampoo? Joico Global Brand Storyteller, O...