Trend Alert: Here’s The Hair Vibe For Spring/Summer20210507091757

Trend Alert: Here’s The Hair Vibe For Spring/Summer

From hot money pieces and sunkissed gold-tones, to – wait for it – even the return of the Mullet – hair trends are coming in hot and fast this season....
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We’ve Got Your Mother’s Day Covered With Joi-ful Gifts20210504103222

We’ve Got Your Mother’s Day Covered With Joi-ful Gifts

Celebrating the Momma in your life may continue to look a little different this year; so take a peek at the fun ideas/gifts we’ve curated for you to m...
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Guardians Of Glam: A Comic Book For Your…HAIR20210429125546

Guardians Of Glam: A Comic Book For Your…HAIR

GUARDIANS OF GLAM TO THE RESCUE!All funny stuff aside, we can’t think of a better way to demonstrate just how heroic our new rescue stylers are than b...
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Butterscotch Blonde: Sweet, Easy, & Super Low-Maintenance20210429100147

Butterscotch Blonde: Sweet, Easy, & Super Low-Maintenance

BUTTERSCOTCH-BLONDE TECHNIQUEFeaturing Joico Global Brand Ambassador, Larisa LoveButterscotch…it’s a delicious blend of cream, brown sugar, butter, va...
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Pull Our Your Curling Irons: It’s Heat Hero To The Rescue!20210427095903

Pull Our Your Curling Irons: It’s Heat Hero To The Rescue!

FROM ZERO TO HEROIntroducing Heat Hero Thermal Styling ProtectorFlat ironing today? No prob. A hot blow-dry sesh? Piece of cake….Why are we so unconce...
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“Blended Bronde”: The Hottest Way To Cover Gray20210426110549

“Blended Bronde”: The Hottest Way To Cover Gray

THE BLENDED BRONDE TECHNIQUEWith Joico Celebrity Artist, Jill Buck Of Salon 901Say that three times fast. You’ll want to, after you see Joico Celebrit...
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8 Star Beauty Influencers Take Defy Damage On A Joi Ride20210423103916

8 Star Beauty Influencers Take Defy Damage On A Joi Ride

MANY HAPPY HAIR RETURNSWant to see true joi go viral? Get ready for the launch of our #HairHappy Campaign, as some of beauty’s top influencers get pos...
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We’re Joi-Fully Saving The Environment. Come Join Us!20210421161514

We’re Joi-Fully Saving The Environment. Come Join Us!

THE JOI OF EARTH DAYWe’ve found a way to keep the power of Earth Day going all year long. And you can, too! Joico and Henkel Beauty Care Professional ...
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Gentle Joi! We’ve Got The PETA Seal Of Approval20210420093626

Gentle Joi! We’ve Got The PETA Seal Of Approval

As a hair-care company built on the foundation of joi, we’re committed to creating haircare and hair coloring products, using the latest in technologi...
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Exploring Black Hair-Stories: A Roundtable Celebration20210416085739

Exploring Black Hair-Stories: A Roundtable Celebration

JOI-TALK: CELEBRATING BLACK HAIR-STORIESThe relationship between a Black woman and her hair is highly personal. It’s poignant. It’s infused with histo...
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