This isn’t your run-of-the-mill concert lineup we’re talking about — it’s festival season; which means trend-forward fashion and the best music around! If you want to rock really gorgeous, modern hair (and keep your look going from morning ‘til night), start packing your bag with these must-haves….
“Have fun with your hair! Festival season is the opportunity to take a risk and do something you wouldn’t normally do with your look. Whether that’s creating brightly-colored hair or fashioning glitter roots, don’t be afraid to try something new!” – Olivia Thompson, Joico Global Brand Storyteller & Blonde Specialist
The pre-festival prep…
Spend some time getting hair in the best shape possible to show off your festive ‘do. Our suggestion? The Defy Damage collection, which actually strengthens hair bonds for a healthy transformation – more shine, strength, less breakage, color vibrancy — you can instantly see and feel. A week or two before your events, treat hair to Defy Damage Protective Masque – it goes deep, infusing hair with a brilliant, bond-strengthening defense. Simply apply to towel-dried hair; leave in 5 minutes, and rinse.
Pack these and stay chic all day long…
Weekend Hair Dry Shampoo: Tuck a can of this one-hit wonder in your bag, and pull it out when your style starts to lag. Unlike traditional, powdery/parching dry-shampoo formulas, this timesaving spray gives you fresh, clean, velvety-soft hair without stripping investment hair color.
Power Spray Fast Dry Finishing Spray: No worries about windy selfies being wrecked by wild hair. You can lock those strands into place with ultra-firm hold, mega shine, and a formula that keeps your style intact for a full 3 days – pretty much as long as the festival lasts.
Beach Shake Texturizing Finisher: The ideal choice for giving a more relaxed look to braids and tousles, this seaside styling spray delivers instant glam, a beachy texture, and satiny hydration in a transformative spray that creates perfectly “imperfect” separation.
K-PAK Color Therapy Luster Lock Glossing Oil: A few drops of this protective, reparative hair treatment instantly creates 150X the shine, preserves over 85% of investment hair color, and tames frizz without weighing strands down. Perfect for all hair shades – even fashion colors and dimensional looks.
Post-festival care for hair…
It’s detox time!
If you’re fair-haired: Consider the Blonde Life collection — a glistening line of home-care products dedicated to hair that’s been bleached, double-processed, or lifted to new heights. Formulated with powerful Arginine and an exotic fusion of Monoi and Tamanu oils, Blonde Life protects, detoxifies, and bumps up the brilliance and strength of blonde hair, while preventing environmental off-tones and brassiness.
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