Experience the inner joi of clean, animal test-free haircare that does a world of good.
InnerJoi
Our NEW Inner Joi collection features 100% vegan, naturally-derived** formulas that deliver the transformative results and professional performance you love, all bottled in a sustainable package that gives back to communities in need.
Experience the inner joi of clean, animal test-free haircare that does a world of good.
InnerJoi
Our NEW Inner Joi collection features 100% vegan, naturally-derived** formulas that deliver the transformative results and professional performance you love, all bottled in a sustainable package that gives back to communities in need.
DEFY DAMAGE
The next generation of bond building
MOISTURE RECOVERY
Thirsty hair? Quench it!
HYDRASPLASH
Hair care collection designed to provide 24-hour hydration.
YOUTHLOCK
Love your hair at any age with NEW Joico YOUTHLOCK.
BLONDE LIFE
Build bonds for brilliant blondes with bond-building arginine
LUMISHINE LUMI10
100% gray coverage in just 10 minutes.
LUMISHINE YOUTHLOCK
LumiShine® YouthLock, Joico’s first collagen-infused permanent crème color.
LUMISHINE DEMI LIQUID
Get The Gloss That Outshines.
Trending on Refinery29: Our Blonde Balayage Transformation!
Transform Your Blonde: A DIY Fix
Get Ready With Us! A Mother’s Day Special
Recent Pro 'BackBar' Articles
Celebrating AANHPI Heritage Month: the Beauty of Asian Hair
Now Serving: Vanilla Chai Tea Blonde
SilverLight: Too Cool for Words
A series of collaborative classes featuring a LIVE Joico educator to interact with you every step of the way.
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
