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Think your hair is a lost cause?
Meet damaged hair’s hero.
K-PAK’s multi-action formulas feature megadoses of our revolutionary Bio-Advanced PeptideTM and Quadramine® complexes—the most powerful reconstructive technologies known to hair—to repair and strengthen hair precisely where it needs it, when it needs it.
Having trouble keeping color vibrant and healthy looking? Put it on lockdown.
K-PAK Color Therapy deeply locks in vibrancy and moisture while locking out fading and damage thanks to our advanced Quadraßond Peptide Complex® of peptides, African Manketti Oil and Argan Oil, which repairs and seals hair’s outer protective layer.
Just a little off balance? Bring it back.
With just the right amount of conditioning and protection, our classic Daily Care formulas bring normal-to-dry and normal-to-oily hair back into healthy, beautiful balance.
Long-lasting, frizz-free smoothness without a chemical process? Yes!
Smooth Cure’s ingenious sulfAte-free formulas deliver up to 72 hours of dramatically soft, smooth, manageable hair thanks to our formaldehyde- free Kerashield ComplexTM of Keratin, Brazil Nut Oil and Tucuma Butter, which safely tames and strengthens all hair types—from fine to coarse— without harsh, harmful chemicals.
Bulk up without gaining weight? Try the skinny hair miracle.
Body Luxe’s body-boosting formulas plump up fine, limp hair with our zero-weight Oat Protein Complex,TM which thickens and volumizes skinny strands without adding an ounce.
Just one level of fade protection? Discover full coverage color insurance.
Sulfate-free Color Endure keeps color true to hue with our triple-threat Multi-spectrum Defense Complex,TM a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.
Thirsty hair? Quench it!
Moisture Recovery’s water-loving formulas deeply quench dry, dehydrated hair with our bio-diverse Hydramine sea Complex,TM where botanicals and amino acids from the sea meet the richest, most nourishing botanical butters and oils found on land to transform even the most parched hair into a vision of softness and manageability.
Style and substance?
It’s the only way we know.
Our Style & Finish formulas
feature the latest and greatest breakthroughs in hair care and styling technology to meet every styling challenge head on, while actually improving and maintaining the condition of your hair.
For the shapes, Joico International Director Damien Carney looked to the shift in fashion from minimal, angular design to curved, feminine shapes with opulent details for inspiration. According to Carney, the trend has been so far-reaching that even traditionally minimalistic designers like Francisco Costa for Calvin Klein and Narciso Rodriguez recently joined the likes of Herve Leger, Max Azria and Dolce & Gabbana—the masters of body-hugging, überfeminininity—by using peplums, rounded collars, curvilinear color blocking and slinky metallic detailing to accentuate the feminine décolletage and waistline.
Carney translated this trend to hair by pivoting from a central point on the head to cut a rounded, fitted shape. The opulent detailing came by way of disconnection in the fringe, side and/or back areas, which he then manipulated in the styling stage to transform these head-hugging shapes into three-dimensional hair sculptures. “The embellishment is not over-the-top,” explained Carney. “It’s just enough to add a little drama and excitement to the design, without sacrificing any of the modernity and wearability.”
WHAT HAPPENS WHEN COMPLETE OPPOSITES MEET?
For Joico’s 2011 trend collection, Joico International Artistic Directors Damien Carney and Sue Pemberton sought to answer this question through the Art of Healthy Hair.
Developed by Carney & Pemberton, the new “Smoke & Mirrors” trend collection offers an unexpected, yet harmonious combinations of design elements. The collection features four models which embody the yin and yang of hair design-short and long, smooth and textured, light and dark-and finished looks which are wearable and simple, yet invite experimentation.
IN LUTENS’ WORLD… Dreamy muses have a sort of angular, porcelain beauty that is neither Eastern nor Western, but simply otherworldly… Long, slender bodies in seamless black contort into elegant shapes resembling notes on a musical masterpiece… Playful accents, in the form of colorful pops of makeup, intricate laces, and skyscraping hats,
punctuate the glacial perfection… A state of cool, detached amusement is never-changing.