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Some celebrations last a day. But our upcoming 50th anniversary – redefining healthy since, well, forever – is a milestone that’s not just about today, but also tomorrow, and every hair-loving day for the next 50 years and beyond.
We’re going BIG this year.
Big on joi.
Big on celebrating YOU.
Big on rewriting a whole new “joi(code)” to healthy hair – the kind of message and mantra that honors the joy you feel from those confidence-building looks.
50 years. It’s the milestone that kicks off a thrilling 2025 -- and the fun starts right NOW. Go chase those Joi(Codes) on TikTok and get ready for 12 months of nonstop excitement as we embrace Joico’s big anniversary.
Cue the bubbly!
Something BIG is coming.
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JOICO: REDEFINING HEALTHY HAIR.
SINCE FOREVER. LET YOUR FOREVER START TODAY
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