Official Contest & Sweepstakes Rules

Good luck!

OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. THIS SWEEPSTAKES IS IN NO WAY SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH INSTAGRAM or TIKTOK.
1. Eligibility: The JOICO Thank You For 500K Followers Sweepstakes (“Sweepstakes”) is open to legal residents of, and physically located within, the 50 United States and the District of Columbia, who are 18 years old or the age of majority in his/her state of residence, whichever is older at the time of entry. All federal, state and local laws and regulations apply. Employees of Henkel Corporation, acting through its JOICO division ( “Sponsor”) and its affiliates, subsidiaries, advertising and promotional agencies, vendors, contractors and the immediate family members (defined as spouse, siblings, children and each of their respective spouses, regardless of residence and any person living in such a person’s household, whether related or not) of each of the foregoing, as well as the employees of any company affiliated with the Sweepstakes (collectively with the foregoing persons or entities, (the “Sweepstakes Entities”) are not eligible to participate. Sponsor reserves the right to verify the eligibility of winners.

2. Entry Period: Entries may be submitted during the period commencing at 12: 00 AM Pacific Time (“PT”) on March 11, 2024 and ending at 11:59 PM PT on March 15, 2024 (“Term”). Sponsor’s computer is the official time keeping device for this Giveaway.

3. How To Enter: To enter the Giveaway, visit https://www.instagram.com/joico/ (the “Website”) during the Term and take all of the following actions one (1) time each, and must take the actions through the Website to obtain entries:
Follow Joico’s Instagram (@joico)
Comment on the specific Giveaway post on Joico’s Instagram feed (pinned to the top throught the duration of the Term), by tagging a friend’s Instagram handle in the comment, for a chance to win (1) entry (both the entrant and the tagged friend must have public Instagram accounts for the entry to be valid)
Limit of one (1) entries per person.

4. To enter the Sweepstakes,
◦ visit https://www.instagram.com/JOICO/ or (the “Social Media”). Entrants must complete all of the following actions:
1. Follow Joico’s Instagram (@joico)
2. Comment on the specific Giveaway post on Joico’s Instagram feed (pinned to the top throughout the duration of the Term)
3. Tag a friend’s Instagram handle in the comments
a. Each additional entry must tag a unique friend to qualify
4. Both the entrant and the tagged friend must have public Instagram accounts for the entry to be valid)
◦ Upon completing the above, you will receive one (1) entry into the Sweepstakes.
◦ Bonus: Each comment counts as one (1) new entry!

Unlimited entries per entrant. By entering, you agree that Sponsor may contact you via email and/or name you on Sponsor’s social media page. Normal Internet access, phone, and usage charges imposed by your online or phone service may apply. Automated or bulk entries or entries submitted by third parties will be disqualified. Entries must be submitted by the participant. Any attempt by any participant to obtain more than the stated number of entries by using multiple and/or different identities or any other methods will void that participant’s entries, and that participant may be disqualified at Sponsor’s discretion. You must complete all required information to be eligible to enter. Incomplete, illegible, corrupted, or untimely entries are void and will be disqualified. Multiple entrants are not permitted to share the same email address. In the event of a dispute as to any entry, the authorized account holder of the email address used to enter will be deemed to be the participant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder to the Sponsor or forfeit the prize. Entries specifying an invalid, non-working, or inactive email address will be disqualified.

5. Winner Selection and Notifications: On or about March 22, 2024, the names of fifty (50) potential First Prize winners and five hundred (500) potential Second Prize winners will randomly be chosen from among all eligible entries received during the Term and, absent any disqualification or ineligibility as determined by Sponsor in its sole discretion and in accordance with these Official Rules, that person will be deemed the “Sweepstakes Winners”. The Sweepstakes Winners will be contacted via the email, Facebook or Instagram account used to enter the Sweepstakes. Except where legally prohibited, the Sweepstakes Winners may be required to sign an affidavit of eligibility and a liability and publicity release and return this document within five (5) business days of being notified in order to claim his/her Prize. In the event the Sweepstakes Winners chooses not to accept his/her Prize, is not in compliance with these Official Rules, is unable to be notified, if any correspondence from Sponsor or a Prize is returned as undeliverable, if Sweepstakes Winners fails to sign and return the affidavit of eligibility and liability and publicity release within the required time period (if applicable), or if Sweepstakes Winners are disqualified for any reason, Prize will be forfeited and alternate winners will be selected from all of the remaining qualified entrants. Only one (1) alternate drawings will be held, after which the Prize may remain un-awarded. All entrants acknowledge that the Sponsor has neither made nor is in any manner responsible or liable for any warranty, representation or guarantee express or implied, in fact or in law, relative to Prize, including, but not limited to, its quality or fitness for a particular purpose.

Verification of Potential Winners: POTENTIAL WINNERS IS SUBJECT TO VERIFICATION BY SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE SWEEPSTAKES. AN ENTRANT IS NOT A WINNER OF ANY PRIZE UNLESS AND UNTIL ENTRANT’S ELIGIBILITY HAS BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE.

6. Prizes/Values/Odds: One (1) Sweepstakes Winners will each be awarded the following “Prize”, which consists of:
◦ Fifty (50) First Prize Winners will each be awarded:
▪ One (1) Joico Defy Damage KBOND20 Power Masque (5.1 fl. oz./150 ml., full size; $39.00 ARV)
◦ Five Hundred (500) Second Prize Winners will each be awarded:
▪ One (1) Joico Defy Damage KBOND20 Power Masque (0.33 fl. oz./10 ml., trial-size foil packet; $4.00 ARV)
Total ARV of Sweepstakes: Three Thousand Nine Hundred Fifty Dollars ($3,950.00 USD)

Limit one (1) prize per person and per household. Sweepstakes Winner is solely responsible for all local, state and federal taxes on his/her Prize including sales or use taxes, as well as any expenses related to participation in the Sweepstakes or acceptance of a Prize. The United States Internal Revenue Service (IRS) requires Form 1099-MISC to be issued and filed for each Sweepstakes Winner who receives a Prize if the amount of the prize is $600 or more. Sponsor will send each Sweepstakes Winner a W9 form, which must be completed and returned to Sponsor, for the Sweepstakes Winner to receive the Prize. A copy of the Form 1099-MISC filed by Sponsor, will be sent to Sweepstakes Winner. The Form 1099- MISC will be issued for the fair market value of the Prize. Any Sweepstakes Winner who fails to provide information sufficient to complete Form 1099-MISC (including, without limitation, Sweepstakes Winner’s social security number) shall forfeit any and all rights to the applicable Prize. There will be no substitutions or cash redemptions made for any Prize. Sponsor will not replace any Prize or any component of the Prize that is lost, mutilated, or stolen. Odds of winning a Prize depend on the number of eligible entries received. Prizes pictured in advertising, marketing or promotional materials are for illustrative purposes only. In the event there is a discrepancy or inconsistency between statements contained in any such materials and the terms and conditions of these Official Rules, these Official Rules shall prevail, govern and control. The Sweepstakes Entities are not responsible for any cancellations, delays, diversions or substitutions, or any act or omission whatsoever with respect to the Prizes. Prizes are nontransferable. No substitutions or cash redemptions will be made, other than as provided herein. Sponsor reserves the right, as determined in its sole discretion, to substitute a prize, in whole or in part, of equal or greater monetary value if a Prize cannot be awarded, in whole or in part, as described for any reason. Only the number of prizes stated in these Official Rules is available to be won in the Sweepstakes. If, by reason of a print or other error, more prizes are claimed than the number set forth in these Official Rules, an alternate winner will be selected in accordance with the winner selection method described below from among all eligible claimants making purportedly valid claims to award the advertised number of prizes available.

7. PRIVACY POLICY/DATA COLLECTION: Entrant information collected in connection with this Sweepstakes may be used to execute the Sweepstakes and may be used by Sponsor in sending future promotional communications and is subject to Sponsor’s privacy policy. For a copy of Sponsor’s privacy policy, please visit https://www.henkel-northamerica.com/legal-social, and https://www.henkel-northamerica.com/ca-privacy-rights

8. General: Participation constitutes entrant’s full and unconditional agreement to these Official Rules and to Sponsor’s decisions, which are final and binding in all matters related to the Sweepstakes. Sponsor and its agencies are not responsible for lost, late, incomplete, damaged, stolen, misdirected, or illegible entries; lost, interrupted, or unavailable network, server, or other connections, garbled transmissions or miscommunications, telephone transmission problems; computer or software malfunctions or damage to a user’s computer equipment (software or hardware); technical failures; or other errors or malfunctions of any kind whether human, mechanical, electronic, or otherwise. Proof of sending or submission of entry, or proof of completion of activity such as visiting Sponsor’s Facebook page, Instagram page or signing up for Sponsor’s newsletter, will not be deemed proof of receipt of entry by Sponsor. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

WARNING: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS SWEEPSTAKES OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAW, AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO PROSECUTE AND SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor is not responsible for any typographical or other error in the offer or administration of this Sweepstakes, or in the announcement of Sweepstakes Winners and Prizes. Sponsor reserves the right at its sole discretion to disqualify any individual it finds to be attempting to tamper with or undermine the entry process, the Website, and/or the legitimate operation of the Sweepstakes; to violate the Official Rules; or to act in an unsportsmanlike or disruptive manner or with the intent to annoy, abuse, threaten, or harass any other person. If, for any reason, the Sweepstakes is not capable of running as planned, Sponsor may, in its sole discretion, void any suspect entries and (a) cancel or terminate the Sweepstakes (or any portion thereof); (b) modify the Sweepstakes or suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; and/or (c) award the prize at random from among the eligible, non-suspect entries received up to the time of the impairment.

BY PARTICIPATING IN THIS SWEEPSTAKES, ENTRANT AGREES THAT THE SWEEPSTAKES ENTITIES, YOUTUBE, FACEBOOK, INSTAGRAM, AND THEIR RESPECTIVE PARENT COMPANIES, AFFILIATES, SUBSIDIARIES, REPRESENTATIVES, CONSULTANTS, CONTRACTORS, LEGAL COUNSEL, ADVERTISING, PUBLIC RELATIONS, PROMOTIONAL, FULFILLMENT AND MARKETING, WEBSITE PROVIDERS, WEB MASTERS, AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES, AND AGENTS (THE “RELEASED PARTIES”) WILL HAVE NO LIABILITY WHATSOEVER FOR, AND SHALL BE HELD HARMLESS BY ENTRANTS AGAINST, ANY LIABILITY FOR ANY INJURIES, LOSSES OR DAMAGES OF ANY KIND TO PERSONS, INCLUDING PERSONAL INJURY OR DEATH, OR PROPERTY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM ACCEPTANCE, POSSESSION, MISUSE, OR USE OF THE PRIZE, ENTRY, OR PARTICIPATION IN THIS SWEEPSTAKES OR IN ANY SWEEPSTAKES RELATED ACTIVITY, OR ANY CLAIMS BASED ON PUBLICITY RIGHTS, DEFAMATION OR INVASION OF PRIVACY, OR MERCHANDISE DELIVERY. BY PARTICIPATING IN THIS SWEEPSTAKES, ENTRANT AGREES THAT THE RELEASED PARTIES WILL NOT BE RESPONSIBLE OR LIABLE FOR ANY INJURIES, DAMAGES, OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES TO PERSONS, OR TO PROPERTY ARISING OUT OF ACCESS TO AND USE OF THE WEBSITE. THE RELEASED PARTIES ARE NOT RESPONSIBLE IF ANY PRIZE CANNOT BE AWARDED DUE TO CANCELLATIONS, DELAYS, OR INTERRUPTIONS DUE TO ACTS OF GOD, ACTS OF WAR, NATURAL DISASTERS, WEATHER, OR TERRORISM.

WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THIS SWEEPSTAKES, INCLUDING THE WEBSITE AND ALL PRIZES, ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSIONS OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY. CHECK LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

9. Disputes. All disputes, claims and causes of action at law or in equity (individually, “Claim”) arising out of or relating to this Sweepstakes, the meaning or interpretation of the rules or any Prize awarded shall be resolved by applying the laws of California, without regard to the conflict of laws provisions therein, and shall be solely and exclusively brought in the state or federal courts within that state. All Claims shall be resolved individually, without resort to any form of class action and all Claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event, include attorneys’ fees, and under no circumstances will any entrant be permitted to obtain awards for, and, by entering, entrant waives all rights to claim, punitive, incidental, special, consequential damages and any other damages, other than for actual out-of-pocket expenses and waives all rights to have damages multiplied or otherwise increased. ENTRANTS, BY ENTERING, SPECIFICALLY AND KNOWINGLY WAIVE ANY RIGHT TO A TRIAL BY JURY AND A TRIAL BY JURY IS HEREBY WAIVED BY BOTH SPONSOR AND ENTRANTS.

10. Sponsor:  Henkel Corporation, acting through its JOICO division, 5800 Bristol Parkway, Suite 700, Culver City, CA 90230, whose decisions, as determined in its sole discretion, are final and binding as to all aspects of this Sweepstakes.

11. Official Rules and Winner’s List:  For a copy of the Official Rules, https://www.joico.com/rules . For a list of winners, send a self-addressed stamped envelope on or before sixty (60) days after Winner Selection date, to Sponsor at Henkel Corporation, acting through its JOICO division, 5800 Bristol Parkway, Suite 700, Culver City, CA 90230. Vermont residents may exclude return postage.

Copyright ©2024 Henkel Corporation. All rights reserved.

Joico® Freedom to Foil 2023 Contest

OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.

1. Eligibility: The Joico® Freedom to Foil 2023 Contest (“Contest”) is open only to licensed cosmetology professionals that are legal residents of, and physically located within, the fifty (50) United States and the District of Columbia, who are 18 years old or the age of majority in his/her state of residence, whichever is older at the time of entry. All federal, state and local laws and regulations apply. Employees of Henkel Corporation, acting through its Joico division (“Sponsor”) and its affiliates, subsidiaries, advertising and promotional agencies, vendors, contractors and the immediate family members (defined as spouse, siblings, children and each of their respective spouses, regardless of residence and any person living in such a person’s household, whether related or not) of each of the foregoing, as well as the employees of any company affiliated with the Contest (collectively with the foregoing persons or entities, the “Contest Entities”) are not eligible to participate. Sponsor reserves the right to verify the eligibility of winners.

2. Entry Period: Entries may be submitted during the period commencing when Sponsor creates the Social Media Post on July 10, 2023 Pacific Standard Time (“PT”) and ending at 11:59 PM PT on September 15, 2023 (“Term”). Sponsor’s computer is the official time keeping device for this Contest.

3. How To Enter:

There are two methods of entry.

a. To enter the Contest on Instagram, you must:

i. Post on your personal Instagram account an Instagram Reel or static images that depicts a “before,” “in process” and “after” look of your favorite foil technique, using Joico® Blonde Life® Lightening Powder (the “Post”).
1. “before” – means, starting look
2. “in process” – means showing your foils
3. “after” – means finished look
ii. The Post must specify an entry in at least one of the belowCategories:
1. Category #1 Most Impactful Transformation
2. Category #2: Creativity of Foil Technique
3. Category #3: Best Foil Hack
iii. For each Category you are entering, there must be separate “before,” “in process,” and “after” looks included in the Post (each, an “Entry”). You may include multiple Entries per Post. If including multiple Entries, the Post must make clear which goes to which Category.
iv. Instagram account must be public
v. Post must tag @joico
vi. Post must hashtag #joicocontest and #foilfreedom and must also include the specific Category hashtag for each Category that the Post includes an Entry for. Unique Category hashtags are:
1. Category #1: Most Impactful Transformation #joicofoiltransformation
2. Category #2: Creativity of Foil Technique #joicocreativefoil
3. Category #3: Best Foil Hack #joicofoilhack

b. To enter on www.Joico.com, go to www.joico.com/pro-color/blonde-life/ or https://www.joico.com/partnerships/btc/ :
i. Fill in the entry form
ii. Upload your content (asset can be static images or video) to include a “before,” “in process” and “after” look of your favorite foil technique, using Joico® Blonde Life® Lightening Powder.
iii. Select the Category/Categories that your content upload includes Entries for. Each content upload can include multiple Entries, but each Entry must include separate “before,” “in process,” or “after” looks. If selecting multiple Categories, then the content must make clear which Category it is an Entry for.
iv. Submit the form and your uploaded assets (video or images)
Entry requires use of the Joico® Blonde Life® Lightening Powder. The Joico® Blonde Life® Lightening Powder must be featured and visible as part of the Entry. Products from other brands must not be visible, or the Entry will be voided. You may request a sample of the product for purposes of entering the Contest by following the directions for requesting a sample at www.joico.com/pro-color/blonde-life/ or https://www.joico.com/partnerships/btc/.

Be prepared to certify you are a licensed cosmetologist in the United States. Unlimited Entries. Each Entry, even if submitted as part of the same Post or upload as other Entries, must specify a Category.

By entering, you agree that Sponsor may contact you via email and/or name you on Sponsor’s social media page. Normal Internet access, phone, and usage charges imposed by your online or phone service may apply. Automated or bulk entries or entries submitted by third parties will be disqualified. Entries must be submitted by the participant. Any attempt by any participant to obtain more than the stated number of entries by using multiple and/or different identities or any other methods will void that participant’s entries, and that participant may be disqualified at Sponsor’s discretion. You must complete all required information to be eligible to enter. Incomplete, illegible, corrupted, or untimely entries are void and will be disqualified. Multiple entrants are not permitted to share the same email address. In the event of a dispute as to any entry, the authorized account holder of the email address used to enter will be deemed to be the participant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder to the Sponsor or forfeit the prize. Entries specifying an invalid, non-working, or inactive email address will be disqualified.

4. Entry Content Guidelines: Submissions that do not meet the following “Content Guidelines” are subject to disqualification at Sponsor’s sole and absolute discretion:
• Submitted entries must be stylized, and finished images. Please do not include watermark on submitted images. Grid style or mirrored images will not be accepted.
• Light retouching is acceptable. Highly filtered and retouched images will only be accepted at Sponsor’s discretion.
• Except for materials that are in the public domain, each submission, in its entirety, must be original material created by the entrant and suitable for presentation in a public forum.
• Submissions must not have been submitted previously in any contest of any kind or exhibited or displayed publicly (i.e., disclosed beyond your immediate circle of friends and family) through any means, including through social media.
• Except for materials in the public domain, submissions must include only materials created by the entrant and must not infringe on the intellectual property rights or other of any other person or entity. Sponsor does not permit the infringement of others’ rights and any use of materials not original to the entrant is grounds for disqualification from the Contest. Do not include materials, images, graphics, music or trademarks belonging to any third parties. Do not depict or incorporate the names, voices, likeness or personas of any party other than yourself unless you have obtained all rights necessary from such other party (and, their parent/legal guardian, if they are under the legal age of majority in their jurisdiction of residence) to permit you to use same in connection with your submission and grant the rights herein granted to Sponsor. Entries that contain brand names, trademarks or company logos may be disqualified, however, Sponsor understands that some mannequins feature their trademark or logo prominently and it may be difficult to exclude.
• Submissions must not include material that: (a) is sexually explicit, indecent, obscene, violent, hateful, tortuous, defamatory, slanderous or libelous, (b) is derogatory or promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age, (c) invades the privacy or publicity rights of any person, living or deceased, (d) is unlawful, (e) contains viruses, trojan horses or other technologies that could adversely impact the Contest; and/or (f) is disparaging to Sponsor or is inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate (at Sponsor’s sole and absolute discretion).
• Each submission should not reveal any personal information about another individual, including another person’s address, phone number, e-mail address, credit card number or any information that may be used to track, contact or impersonate that individual except as necessary to establish permission from any individuals that appear in the submission.
• No background artwork should appear in the submissions unless it is an original work of the entrant. Any artwork, murals, etc. that can be seen in submissions must be created solely by the entrant or entrant must be the sole owner of all copyright interests therein.

5. Winner Selection and Notifications: No later than October 5, 2023, three (3) potential Grand Prize Winners and three (3) potential Runner Up Winners, one per category, from among all eligible entries received during the Term, will each be determined based on the following criteria:
• For Category #1: Most Impactful Transformation #joicofoiltransformation
◦ Skill Level of Hair-Coloring (weighted 50%)
◦ Category Match (weighted 50%):
▪ Must be an evident transformation
▪ Must utilize a foiling technique on 50% of the head
▪ Must be a finished look (Blow dried and styled)
• For Category #2: Creativity of Foil Technique #joicocreativefoil
◦ Skill Level of Hair-Coloring (weighted 50%)
◦ Category Match (weighted 50%):
▪ Originality of placement
• For Category #3: Best Foil Hack #joicofoilhack
◦ Skill Level of Hair-Coloring (weighted 50%)
◦ Category Match (weighted 50%):
▪ Show us how to do the hack
▪ Originality/Creativity of Hack (what does the hack make it easier to do)
▪ Usability of hack to a broad audience

Entries will be reviewed and judged by experts at Sponsor. Final contestants will be reviewed and judged by a panel of professional hairstylists. If two submissions receive the identical winning score, Sponsor will bring in a tie-breaking judge to apply the same criteria to break the tie and determine the Winners.

Absent any disqualification or ineligibility as determined by Sponsor in its sole discretion and in accordance with these Official Rules, each potential winner will be deemed a “Contest Winner.” The Contest Winners will be contacted via the social media account used , or the email provided on the fill-in form used ,to enter the Contest on or about October 5, 2023. Except where legally prohibited, the Contest Winners may be required to sign an affidavit or declaration of eligibility and a liability and publicity release and return this document within five (5) business days of being notified in order to claim his/her Prize. In the event the Contest Winners chooses not to accept his/her Prize, is not in compliance with these Official Rules, is unable to be notified, if any correspondence from Sponsor or a Prize is returned as undeliverable, if Contest Winners fails to sign and return the affidavit of eligibility and liability and publicity release within the required time period (if applicable), or if Contest Winners is disqualified for any reason, Prize will be forfeited and an alternate winner will be selected from all of the remaining qualified entrants according to the same selection process described herein. All entrants acknowledge that the Sponsor has neither made nor is in any manner responsible or liable for any warranty, representation or guarantee express or implied, in fact or in law, relative to Prize, including, but not limited to, its quality or fitness for a particular purpose.

Verification of Potential Winners: POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE CONTEST. AN ENTRANT IS NOT A WINNER OF ANY PRIZE UNLESS AND UNTIL ENTRANT’S ELIGIBILITY HAS BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE.

Prizes/Values/Odds:
• Three (3) Grand Prize Winners will each receive:
◦ One (1) Ticket to BehindTheChair.com On Tour – Los Angeles, approximate retail value (“ARV”) of One Hundred Ninety-Five Dollars ($195.00)
◦ One (1) Ticket to BehindTheChair.com “Stylist Choice Awards,” ARV of Fifiy Dollars ($50.00)
◦ One (1) Night Hotel Stay – based on two (2)-person occupancy, ARV of Three Hundred Dollars ($300.00)
◦ One (1) Round-trip economy airfare, ARV of Five Hundred Dollars ($500.00)
◦ A one-year supply, twelve (12) 1-lb., of Joico® Blonde Life® Lightening Powder, ARV of each Twenty Nine Dollars ($29.00 ea.), total ARV Three Hundred Forty Eight Dollars ($348.00)

• Three (3) Runner Up Winners will each receive:
◦ A half-year supply, six (6) 1-lb., of Joico® Blonde Life® Lightening Powder, ARV of each Twenty Nine Dollars ($29.00 ea.), total ARV One Hundred Seventy Four Dollars ($174.00)
◦ Joico® Defy Damage® retail set consisting of:
▪ One (1) Defy Damage Shampoo, ARV of Twenty Five Dollars ($25.00)
▪ One (1) Defy Damage Conditioner, ARV of Twenty Six Dollars ($26.00)
The total Contest Prize ARV is Four Thousand Eight Hundred Fifty Four Dollars ($4,854.00)
Limit one (1) prize per person. If an Entrant is a potential Winner in more than one Category, then Sponsor will determine in which Category they have the highest number of total points when comparing all Categories in which they are a Potential Winner. The Entrant will only be a Grand Prize Winner in that Category. In all other Categories, the next Entry with the highest number of points will be used to determine the potential Winner. Contest Winner is solely responsible for all local, state and federal taxes on his/her Prize including sales or use taxes, as well as any expenses related to participation in the Contest or acceptance of a Prize. There will be no substitutions or cash redemptions made for any Prize. Sponsor will not replace any Prize or any component of the Prize that is lost, mutilated, or stolen. Prizes pictured in advertising, marketing or promotional materials are for illustrative purposes only. In the event there is a discrepancy or inconsistency between statements contained in any such materials and the terms and conditions of these Official Rules, these Official Rules shall prevail, govern and control. The Contest Entities are not responsible for any cancellations, delays, diversions or substitutions, or any act or omission whatsoever with respect to the Prizes. Prizes are nontransferable. No substitutions or cash redemptions will be made, other than as provided herein. Sponsor reserves the right, as determined in its sole discretion, to substitute a prize, in whole or in part, of equal or greater monetary value if a Prize cannot be awarded, in whole or in part, as described for any reason. Only the number of prizes stated in these Official Rules is available to be won in the Contest. If, by reason of a print or other error, more prizes are claimed than the number set forth in these Official Rules, the winner will be selected in accordance with the winner selection method described below from among all eligible claimants making purportedly valid claims to award the advertised number of prizes available.

Travel Restrictions: Travel must be completed on November 6 and November 7, 2023. Sponsor will, in its sole discretion, determine which airport is closest to Grand Prize Winner’s home. If Grand Prize Winner resides within a 75 mile- radius of Los Angeles, Sponsor reserves the right to substitute round trip ground transportation to/from Grand Prize Winner’s residence in lieu of air transportation. Travel subject to availability and blackout dates. Each Grand Prize Winner is responsible for obtaining all necessary travel documents. Travel arrangements must be made through Sponsor’s agent and on an airline carrier of Sponsor’s choice. If required, Grand Prize Winner must be available to travel on dates specified by Sponsor or risk forfeiting prize. Certain travel restrictions may apply. If Grand Prize Winner elects to travel or participate in prize travel with a guest, such additional guest(s) shall be responsible for any and all costs associated with such travel. Grand Prize Winner is responsible for obtaining travel insurance (and all other forms of insurance) at their option and hereby acknowledge that Sponsor has not and will not obtain or provide travel insurance or any other form of insurance. No refund or compensation will be made in the event of the cancellation or delay of any flight except at the sole discretion of Sponsor. Travel is subject to the terms and conditions set forth in this Contest, and those set forth by Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. The passenger contracts in use by the airlines or other transportation companies shall constitute the sole contracts with respect to each Grand Prize Winner’s transportation and such contracts shall be solely between the Grand Prize Winner and such transportation companies. Lost, stolen or damaged airline tickets will not be replaced or exchanged. No stopovers are permitted on tickets issued as part of the prize. If a stopover occurs, the prize travel will terminate and Grand Prize Winner will be responsible for the full fare which will be charged from the stopover point for the remaining trip segment(s), including the return. Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by any air carrier(s) or other transportation companies or any other persons providing any of these services to passengers including any results thereof such as changes in services or accommodations necessitated by same. Airline tickets issued in connection with the prize may not be eligible for frequent flyer miles or upgrades. Grand Prize Winner must comply with all hotel check-in requirements, including, but not limited to, the presentation of a payment card.

In the event Grand Prize Winner engages in behavior during travel that (as determined by Sponsor in its sole discretion) is obnoxious or threatening, illegal, or that is intended to threaten or harass any other person, or that in any way disparages or adversely affects the reputation, image, and/or customer goodwill of Sponsor or any of Sponsor’s services, products, trademarks, service marks, or logos, Sponsor reserves the right to terminate the travel early, and send Grand Prize Winner home with no further obligations or compensation whatsoever to Grand Prize Winner (which may, in Sponsor’s sole discretion, result in such Grand Prize Winner’s disqualification from the Contest and forfeiture of any (and/or all) prize(s). In the event Grand Prize Winner engages in behavior during travel that (as determined by Sponsor in its sole discretion) is illegal, tortious, or subjects Grand Prize Winner to arrest or detention, Sponsor shall have no obligation to pay any damages, fees, fines, judgments or other costs or expenses of any kind whatsoever incurred by Grand Prize Winner as a result of such conduct. SPONSOR SHALL HAVE NO LIABILITY FOR ANY PERSONAL INJURIES, DEATH, PROPERTY DAMAGE, OR OTHER DAMAGES OR EXPENSES RESULTING FROM OR ARISING OUT OF ANY TRAVEL RELATED TO THE PRIZE OR ANY OTHER ASPECT OF PRIZE WINNER’S ACCEPTANCE OR USE OF THE PRIZE.

PRIVACY POLICY/DATA COLLECTION: Entrant information collected in connection with this Contest may be used to execute the Contest and may be used by Sponsor in sending future promotional communications and is subject to Sponsor’s privacy policy. For a copy of Sponsor’s privacy policy, please visit https://www.henkel-northamerica.com/privacy-statement-na?view=content-blank.

6. General: Participation constitutes entrant’s full and unconditional agreement to these Official Rules and to Sponsor’s decisions, which are final and binding in all matters related to the Contest. Sponsor and its agencies are not responsible for lost, late, incomplete, damaged, stolen, misdirected, or illegible entries; lost, interrupted, or unavailable network, server, or other connections, garbled transmissions or miscommunications, telephone transmission problems; computer or software malfunctions or damage to a user’s computer equipment (software or hardware); technical failures; or other errors or malfunctions of any kind whether human, mechanical, electronic, or otherwise. Proof of sending or submission of entry will not be deemed proof of receipt of entry by Sponsor. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

WARNING: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS CONTEST OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAW, AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO PROSECUTE AND SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor is not responsible for any typographical or other error in the offer or administration of this Contest, or in the announcement of Contest Winners and Prizes. Sponsor reserves the right at its sole discretion to disqualify any individual it finds to be attempting to tamper with or undermine the entry process, the Website, and/or the legitimate operation of the Contest; to violate the Official Rules; or to act in an unsportsmanlike or disruptive manner or with the intent to annoy, abuse, threaten, or harass any other person. If, for any reason, the Contest is not capable of running as planned, Sponsor may, in its sole discretion, void any suspect entries and (a) cancel or terminate the Contest (or any portion thereof); (b) modify the Contest or suspend the Contest to address the impairment and then resume the Contest in a manner that best conforms to the spirit of these Official Rules; and/or (c) award the prize at random from among the eligible, non-suspect entries received up to the time of the impairment.

7. Publicity; Limitations of Liability; Releases; Intellecctual Property.

BY PARTICIPATING IN THIS CONTEST, ENTRANT AGREES THAT THE CONTEST ENTITIES AND THEIR RESPECTIVE PARENT COMPANIES, AFFILIATES, SUBSIDIARIES, REPRESENTATIVES, CONSULTANTS, CONTRACTORS, LEGAL COUNSEL, ADVERTISING, PUBLIC RELATIONS, PROMOTIONAL, FULFILLMENT AND MARKETING, WEBSITE PROVIDERS, WEB MASTERS, AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES, AND AGENTS (THE “RELEASED PARTIES”) WILL HAVE NO LIABILITY WHATSOEVER FOR, AND SHALL BE HELD HARMLESS BY ENTRANTS AGAINST, ANY LIABILITY FOR ANY INJURIES, LOSSES OR DAMAGES OF ANY KIND TO PERSONS, INCLUDING PERSONAL INJURY OR DEATH, OR PROPERTY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM ACCEPTANCE, POSSESSION, MISUSE, OR USE OF THE PRIZE, ENTRY, OR PARTICIPATION IN THIS CONTEST OR IN ANY CONTEST RELATED ACTIVITY, OR ANY CLAIMS BASED ON PUBLICITY RIGHTS, DEFAMATION OR INVASION OF PRIVACY, OR MERCHANDISE DELIVERY. BY PARTICIPATING IN THIS CONTEST, ENTRANT AGREES THAT THE RELEASED PARTIES WILL NOT BE RESPONSIBLE OR LIABLE FOR ANY INJURIES, DAMAGES, OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES TO PERSONS, OR TO PROPERTY ARISING OUT OF ACCESS TO AND USE OF THE WEBSITE. THE RELEASED PARTIES ARE NOT RESPONSIBLE IF ANY PRIZE CANNOT BE AWARDED DUE TO CANCELLATIONS, DELAYS, OR INTERRUPTIONS DUE TO ACTS OF GOD, ACTS OF WAR, NATURAL DISASTERS, WEATHER, OR TERRORISM.

WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THIS CONTEST, INCLUDING THE WEBSITE AND ALL PRIZES, ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSIONS OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY. CHECK LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

PUBLICITY RELEASE. EXCEPT WHERE PROHIBITED BY LAW, WINNER GRANTS TO SPONSOR (WHICH GRANT WILL BE CONFIRMED IN WRITING ON REQUEST OF SPONSOR), ITS SUBSIDIARIES, AFFILIATES, RETAILERS, DISTRIBUTORS, ADVERTISING AND PROMOTIONS AGENCIES, SUPPLIERS, AND THOSE ACTING PURSUANT TO ITS AUTHORITY, THE RIGHT AND PERMISSION TO PRINT, PUBLISH, BROADCAST, AND USE, WORLDWIDE IN ANY MEDIA NOW KNOWN OR HEREAFTER DEVELOPED, AT ANY TIME OR TIMES, EACH WINNER’S NAME, PORTRAIT, PICTURE, VOICE, LIKENESS, SOCIAL MEDIA HANDLE, AND BIOGRAPHICAL INFORMATION FOR ADVERTISING, TRADE, AND PROMOTIONAL PURPOSES WITHOUT ADDITIONAL CONSIDERATION, COMPENSATION, PERMISSION, OR NOTIFICATION.

8. INTELLECTUAL PROPERTY.  BY SUBMITTING AN ENTRY, ENTRANT AGREES THAT ALL SUBMISSIONS THAT ENTRANT MAY SUBMIT TO SPONSOR OR OTHERWISE POST IN CONNECTION WITH THIS CONTEST (“SUBMISSION”), INCLUDING ALL RIGHTS EMBODIED THEREIN, WHETHER SENT VIA INSTAGRAM OR SPONSOR’S WEBSITE, WITH THE EXCEPTION OF PERSONALLY IDENTIFIABLE INFORMATION AS IDENTIFIED IN SPONSOR’S PRIVACY POLICY, ARE DEEMED TO BE NON-CONFIDENTIAL AND NON-PROPRIETARY AND SPONSOR SHALL HAVE NO OBLIGATION OF ANY KIND WITH RESPECT TO SUCH SUBMISSIONS. SPONSOR SHALL BE FREE TO EDIT, EXPLOIT, MODIFY, PUBLISH, REPRODUCE, USE, DISCLOSE, DISSEMINATE AND DISTRIBUTE THE SUBMISSION TO OTHERS WITHOUT LIMITATION IN ANY AND ALL MEDIA NOW KNOWN OR HEREAFTER DEVELOPED, THROUGHOUT THE WORLD FOR ANY PURPOSE WITHOUT COMPENSATION, PERMISSION OR NOTIFICATION TO ENTRANT OR ANY THIRD PARTY. ENTRANT HEREBY GRANTS TO SPONSOR AND ITS LEGAL REPRESENTATIVES, SUCCESSORS AND ASSIGNS, AN IRREVOCABLE, NON-EXCLUSIVE, PERPETUAL WORLDWIDE LICENSE TO USE AND EXPLOIT ALL INTELLECTUAL PROPERTY RIGHTS IN AND TO THE SUBMISSION IN ANY FORM OR FORMAT AND TO MODIFY THE SAME, AND ACKNOWLEDGES AND AGREES THAT IF SPONSOR DOES USE THE SUBMISSION, ENTRANT SHALL NOT BE ENTITLED TO ANY CREDIT, CONSIDERATION, NOTICE OR PAYMENTS OF ANY KIND. EACH ENTRANT REPRESENTS AND WARRANTS TO THE SPONSOR THAT THE SUBMISSION IS AN ORIGINAL WORK OF THE ENTRANT WHICH DOES NOT INFRINGE ANY RIGHTS OF ANY THIRD PARTY. A BREACH OF THE WARRANTY SET FORTH HEREIN WILL RESULT IN THE ENTRANT’S ENTRY BEING INVALID. IN ADDITION, EACH ENTRANT INDEMNIFIES THE SPONSOR AGAINST ALL LOSS, DAMAGES AND COSTS INCURRED BY THE SPONSOR ARISING FROM THAT ENTRANT’S BREACH OF THE WARRANTY SET FORTH HEREIN. ENTRANT WAIVES ANY MORAL RIGHTS HE OR SHE MAY HAVE TO THE SUBMISSION, AND AGREES THAT IF SPONSOR ELECTS TO USE SUBMISSION FOR ANY PURPOSE, ALL RIGHTS UNDER COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHTS WHICH MAY RESULT FROM THAT RELATING TO ENTRANT’S SUBMISSION OR FROM USE OF THE SAME BY SPONSOR SHALL BE THE SOLE PROPERTY OF SPONSOR. ENTRANT FURTHER AGREES THAT IF SPONSOR ELECTS TO USE ENTRANT’S SUBMISSION, ENTRANT WILL EXECUTE ANY DOCUMENTS REQUESTED BY SPONSOR REGARDING THIS ASSIGNMENT. IF ANY USE BY SPONSOR OF THE SUBMISSION CAUSES IT TO BE LIABLE TO ANY THIRD PARTY, ENTRANT AGREES TO INDEMNIFY SPONSOR AND ITS AGENTS, EMPLOYEES AFFILIATES, SUBSIDIARIES, REPRESENTATIVES AND ALL RELATED PARTIES FROM AND AGAINST ANY AND ALL DAMAGES, COSTS, JUDGMENTS AND EXPENSES (INCLUDING REASONABLE ATTORNEY FEES) WHICH IT INCURS AS A RESULT OF ITS USE OF THE SUBMISSION.Disputes. All disputes, claims and causes of action at law or in equity (individually, “Claim”) arising out of or relating to this Contest, the meaning or interpretation of the rules or any Prize awarded shall be resolved by applying the laws of California, without regard to the conflict of laws provisions therein, and shall be solely and exclusively brought in the state or federal courts within that state. All Claims shall be resolved individually, without resort to any form of class action and all Claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event, include attorneys’ fees, and under no circumstances will any entrant be permitted to obtain awards for, and, by entering, entrant waives all rights to claim, punitive, incidental, special, consequential damages and any other damages, other than for actual out-of-pocket expenses and waives all rights to have damages multiplied or otherwise increased. ENTRANTS, BY ENTERING, SPECIFICALLY AND KNOWINGLY WAIVE ANY RIGHT TO A TRIAL BY JURY AND A TRIAL BY JURY IS HEREBY WAIVED BY BOTH SPONSOR AND ENTRANTS.

9. Sponsor: Henkel Corporation, acting through its Joico division 5800 Bristol Parkway, Suite 700, Culver City, CA 90230, whose decisions, as determined in its sole discretion, are final and binding as to all aspects of this Contest.

10. Official Rules and Winner’s List: For a copy of the Official Rules, visit https://www.joico.com/rules . For a list of winners, send a self-addressed stamped envelope on or before December 15, 2023, to Sponsor at Henkel Corporation, acting through its Joico division located at 5800 Bristol Parkway, Suite 700, Culver City, CA 90230. Vermont residents may exclude return postage.

Copyright ©2023 Henkel Corporation. Joico® is a registered trademark of Sponsor. All rights reserved.

OFFICIAL RULES

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.

1. Eligibility: The Joico® x BTC Win a Trip to Larisa Love Class 2023 Sweepstakes 2023 Sweepstakes (“Sweepstakes”) is open only to licensed professionals that are legal residents of, and physically located within, the fifty (50) United States and the District of Columbia, who are 18 years old or the age of majority in his/her state of residence, whichever is older at the time of entry, and have received a product package from Sponsor inviting them to participate in the Sweepstakes (“Product Package”). All federal, state and local laws and regulations apply. Employees of Henkel Corporation, acting through its Joico division (“Sponsor”) and its affiliates, subsidiaries, advertising and promotional agencies, vendors, contractors and the immediate family members (defined as spouse, siblings, children and each of their respective spouses, regardless of residence and any person living in such a person’s household, whether related or not) of each of the foregoing, as well as the employees of any company affiliated with the Sweepstakes (collectively with the foregoing persons or entities, the “Sweepstakes Entities”) are not eligible to participate. Sponsor’s computer is the official time keeping device for this Sweepstakes.

2. Entry Period: Entries may be submitted during the period commencing at 12:00am on June 21, 2023 Pacific Standard Time (“PT”) and ending at 11:59 PM PT on August 16, 2023 (“Term”). Sponsor’s computer is the official time keeping device for this Sweepstakes.

3. How To Enter: To enter the Sweepstakes, you must:
a. Post on your personal Instagram account one (1) Video, Reel or Carousel of a “before,” and “after” of your LUMI10 look.
i. Instagram account must be public
b. Post must tag @joico and @behindthechair_com
c. Post must hashtag #btcxjoicolumi10sweepstakes
d. Be prepared to certify you are a licensed cosmetologist in the United States, and click submit. All fields on the entry form are required and must be completed to be eligible.

Limit one entry per person.

By entering, you agree that Sponsor may contact you via email and/or name you on Sponsor’s social media page. Normal Internet access, phone, and usage charges imposed by your online or phone service may apply. Automated or bulk entries or entries submitted by third parties will be disqualified. Entries must be submitted by the participant. Any attempt by any participant to obtain more than the stated number of entries by using multiple and/or different identities or any other methods will void that participant’s entries, and that participant may be disqualified at Sponsor’s discretion. You must complete all required information to be eligible to enter. Incomplete, illegible, corrupted, or untimely entries are void and will be disqualified. Multiple entrants are not permitted to share the same email address. In the event of a dispute as to any entry, the authorized account holder of the email address used to enter will be deemed to be the participant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being the authorized account holder to the Sponsor or forfeit the prize. Entries specifying an invalid, non-working, or inactive email address will be disqualified.
Entries, comments and content submitted or uploaded to any social media sites or other public sites in connection with this Sweepstakes (collectively, “Content Submissions”) may not contain, depict or show any content that: (i) is sexually explicit or suggestive, offensive, lewd, profane, obscene, or contains nudity or racist innuendo; (ii) promotes any activities that may appear unsafe or dangerous, or any political agenda or message; (iii) defames, misrepresents or contains disparaging remarks about Sponsor or other companies; (iv) contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) or copyrighted materials (including photographs, sculptures, paintings, and other works of art or images published via websites, television, movies or other media) owned by others, without permission; (v) contains any personal identification, such as license plate numbers, last names (first names are permitted), e-mail addresses or street addresses for any person other than entrant, or otherwise infringes on the privacy of any person other than an entrant; (vi) communicates messages or images inconsistent with the positive image and good will of Sponsor’s brand; and/or (vii) violates any law. Any Content Submissions that contain, depict or show such content; that exceed any required file size or length limits imposed by any third party social media site; and/or that violate these Content Submission requirements and/or the terms of these Official Rules will be disqualified. The Sweepstakes Entities reserve the right in their sole and unfettered discretion to disqualify any Content Submission that they believe is inappropriate or not suitable for publication, that does not comply with these Official Rules, or that is not consistent with the spirit or theme of the Sweepstakes.

If the Content Submission contains an identifiable person other than the entrant who submitted the Content Submission, by submitting the Content Submission, the entrant represents and warrants that he/she has obtained the consent of such person to the use of the Content Submission as outlined herein and such person may be required to provide written consent to the Sweepstakes Entities’ use of the Content Submission.

By submitting a Content Submission, entrant explicitly acknowledges and agrees that the Sponsor and its legal representatives, successors and assigns shall have the irrevocable, worldwide right in perpetuity to license, sub-license, edit, alter, post, reproduce, publicly display and publish, in any media, including online, any or all material which you upload to any websites (including, without limitation, social media sites) associated with the Sweepstakes, with or without first and/or last name credit to the entrant without any additional consideration or approvals from or to entrant; and Content Submissions that attempt to restrict this right will not be considered. Each entrant warrants and represents that his/her Content Submission is original, has not been previously published or won any award, complies with any applicable community guidelines, terms of use, and any other binding terms on Instagram, does not contain any material that would defame or otherwise violate or infringe upon the rights of any third party, including patents, copyrights, trademarks or rights of privacy or publicity, complies with these Official Rules, and will not violate any federal, state or local laws or ordinances.

4. Winner Selection and Notifications: On or about August 18, 2023, the name of one(1) potential winner will randomly be chosen from among all eligible entries received during the Term and, absent any disqualification or ineligibility as determined by Sponsor in its sole discretion and in accordance with these Official Rules, each potential winner will be deemed a “Sweepstakes Winners”. The Sweepstakes Winners will be contacted via the email account used to enter the Sweepstakes. Except where legally prohibited, the Sweepstakes Winners may be required to sign an affidavit or declaration of eligibility and a liability and publicity release and return this document within five (5) business days of being notified in order to claim his/her Prize. In the event the Sweepstakes Winners chooses not to accept his/her Prize, is not in compliance with these Official Rules, is unable to be notified, if any correspondence from Sponsor or a Prize is returned as undeliverable, if Sweepstakes Winners fails to sign and return the affidavit of eligibility and liability and publicity release within the required time period (if applicable), or if Sweepstakes Winners is disqualified for any reason, Prize will be forfeited and an alternate winner will be selected from all of the remaining qualified entrants. Only one (1) alternate drawing will be held, after which that Prize may remain un-awarded. All entrants acknowledge that the Sponsor has neither made nor is in any manner responsible or liable for any warranty, representation or guarantee express or implied, in fact or in law, relative to Prize, including, but not limited to, its quality or fitness for a particular purpose.

Verification of Potential Winners: POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE SWEEPSTAKES. AN ENTRANT IS NOT A WINNER OF ANY PRIZE UNLESS AND UNTIL ENTRANT’S ELIGIBILITY HAS BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE.

Prizes/Values/Odds: One (1) winner including one (1) guest who must also be a licensed hair stylist, will be awarded a Prize. The total approximate retail value (“ARV”) of the prize is Two Thousand, Six Hundred Fifteen Dollars ($2,615.00) consisting of:
• One (1) Night Hotel Stay – based on two (2) -person occupancy, valued up to Three Hundred Dollars ($300.00)
• Two (2) Round-trip economy airfares, valued up to Five Hundred Dollars ($500.00) each, Total, One Thousand Dollars ($1000.00).
◦ Must be able to travel out of a major airport (Sponsor is not responsible for transportation to and from airports)
• Two (2) VIP Tickets to Larisa Love’s “Artist Daydream North American 2023 Tour,” retail value each, Four Hundred Eight Dollars ($408.00) total, Eight Hundred Dollars ($816.00):
◦ Winner must select one (1) tour date from the dates available on the following options:
▪ September 28, 2023 in Boise, ID
▪ October 1, 2023 in Phoenix, AZ
▪ October 2, 2023 in Santa Fe, NM
◦ Tour date selected must be provided to Sponsor no later than seven (7) days after contact by Sponsor has been made confirming the participant as a Winner; Winner must provide an alternative tour date in case the first choice, for reasons out of Sponsor’s control, cannot be fulfilled (such as cancellation); Winner must be available to travel on all tour date options provided; once either flights and/or hotel accommodations have been booked for the applicable tour date, Winner cannot change the tour date option chosen
• One (1) Joico® LUMI10® Salon Opener Kit, Salon Value One Hundredd and Ninety-Nine Dollars ($199.00); kit includes:
◦ Twenty-six (26) LUMI10 Permanent Crème Color Shades, 2.5 oz.
◦ Two (2) LUMI10 Volume Acceelerator, 32 oz.
◦ One (1) Blonde Life® Lightening Powder, 16 oz.
◦ One (1) LUMI10 Swatch Booklet

The total contest Prize ARV is Two Thousand, Six Hundred Fifteen Dollars ($2,615.00)

Limit one (1) prize per person and per household. Sweepstakes Winner is solely responsible for all local, state and federal taxes on his/her Prize including sales or use taxes, as well as any expenses related to participation in the Sweepstakes or acceptance of a Prize. There will be no substitutions or cash redemptions made for any Prize. Sponsor will not replace any Prize or any component of the Prize that is lost, mutilated, or stolen. Odds of winning a Prize depend on the number of eligible entries received. Prizes pictured in advertising, marketing or promotional materials are for illustrative purposes only. In the event there is a discrepancy or inconsistency between statements contained in any such materials and the terms and conditions of these Official Rules, these Official Rules shall prevail, govern and control. The Sweepstakes Entities are not responsible for any cancellations, delays, diversions or substitutions, or any act or omission whatsoever with respect to the Prizes. Prizes are nontransferable. No substitutions or cash redemptions will be made, other than as provided herein. Sponsor reserves the right, as determined in its sole discretion, to substitute a prize, in whole or in part, of equal or greater monetary value if a Prize cannot be awarded, in whole or in part, as described for any reason. Only the number of prizes stated in these Official Rules is available to be won in the Sweepstakes. If, by reason of a print or other error, more prizes are claimed than the number set forth in these Official Rules, an alternate winner(s) will be selected in accordance with the winner selection method described below from among all eligible claimants making purportedly valid claims to award the advertised number of prizes available.

Travel Restrictions: Travel must be completed on tour dates provided above. Sponsor will, in its sole discretion, determine which airport is closest to the Sweepstakes Winner’s home. If Sweepstakes Winner resides within a 75 mile- radius of the selected “Artist Daydream North American 2023 Tour” date host city, Sponsor reserves the right to substitute round trip ground transportation to/from Sweepstakes Winner’s residence in lieu of air transportation. Sweepstakes Winner and guest must travel together. Travel subject to availability and blackout dates. Sweepstakes Winner and guest are responsible for obtaining all necessary travel documents. Travel arrangements must be made through Sponsor’s agent and on an airline carrier of Sponsor’s choice. If required, Sweepstakes Winner must be available to travel on dates specified by Sponsor or risk forfeiting prize. Certain travel restrictions may apply. Sweepstakes Winner’s travel companion must be at time of prize fulfillment the age of majority in the jurisdiction in which s/he resides (and at least eighteen (18) years of age), unless accompanied by a parent or legal guardian, and must complete and return a liability/publicity release prior to prize award. If travel companion is a minor in his/her state of residence, minor’s parent/legal guardian must complete and return all releases on behalf of minor. Sweepstakes Winner and guest must travel together on the same itinerary. If Sweepstakes Winner elects to travel or participate in the prize travel with fewer than one guest, no additional compensation will be awarded. If Sweepstakes Winner elects to travel or participate in prize travel with more than one guest, such additional guest(s) shall be responsible for any and all costs associated with such travel. Sweepstakes Winner and guest are also responsible for obtaining travel insurance (and all other forms of insurance) at their option and hereby acknowledge that Sponsor has not and will not obtain or provide travel insurance or any other form of insurance. No refund or compensation will be made in the event of the cancellation or delay of any flight except at the sole discretion of Sponsor. Travel is subject to the terms and conditions set forth in this Sweepstakes, and those set forth by Sponsor’s airline carrier of choice as detailed in the passenger ticket contract. The passenger contracts in use by the airlines or other transportation companies shall constitute the sole contracts with respect to the Sweepstakes Winner’s and his/her guest’s transportation and such contracts shall be solely between the Sweepstakes Winner, his/her guest and such transportation companies. Lost, stolen or damaged airline tickets will not be replaced or exchanged. No stopovers are permitted on tickets issued as part of the prize. If a stopover occurs, the prize travel will terminate and Sweepstakes Winner and his/her guests will be responsible for the full fare which will be charged from the stopover point for the remaining trip segment(s), including the return. Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by any air carrier(s) or other transportation companies or any other persons providing any of these services to passengers including any results thereof such as changes in services or accommodations necessitated by same. Airline tickets issued in connection with the prize may not be eligible for frequent flyer miles or upgrades. Sweepstakes Winner and guests must comply with all hotel check-in requirements, including, but not limited to, the presentation of a payment card. Air transportation and hotel accommodations must be taken together and cannot be taken separately.

In the event Sweepstakes Winner and/or guest engages in behavior during travel that (as determined by Sponsor in its sole discretion) is obnoxious or threatening, illegal, or that is intended to threaten or harass any other person, or that in any way disparages or adversely affects the reputation, image, and/or customer goodwill of Sponsor or any of Sponsor’s services, products, trademarks, service marks, or logos, Sponsor reserves the right to terminate the travel early, and send Sweepstakes Winner and/or guest home with no further obligations or compensation whatsoever to Sweepstakes Winner and/or guest (which may, in Sponsor’s sole discretion, result in such Sweepstakes Winner’s disqualification from the Sweepstakes and forfeiture of any (and/or all) prize(s). In the event Sweepstakes Winner or guest engages in behavior during travel that (as determined by Sponsor in its sole discretion) is illegal, tortious, or subjects Sweepstakes Winner or guest to arrest or detention, Sponsor shall have no obligation to pay any damages, fees, fines, judgments or other costs or expenses of any kind whatsoever incurred by Sweepstakes Winner or guest as a result of such conduct. SPONSOR SHALL HAVE NO LIABILITY FOR ANY PERSONAL INJURIES, DEATH, PROPERTY DAMAGE, OR OTHER DAMAGES OR EXPENSES RESULTING FROM OR ARISING OUT OF ANY TRAVEL RELATED TO THE PRIZE OR ANY OTHER ASPECT OF PRIZE WINNER’S OR GUEST’S ACCEPTANCE OR USE OF THE PRIZE.

PRIVACY POLICY/DATA COLLECTION: Entrant information collected in connection with this Sweepstakes may be used to execute the Sweepstakes and may be used by Sponsor in sending future promotional communications and is subject to Sponsor’s privacy policy. For a copy of Sponsor’s privacy policy, please visit https://www.henkel-northamerica.com/privacy-statement-na?view=content-blank..

5. General: Participation constitutes entrant’s full and unconditional agreement to these Official Rules and to Sponsor’s decisions, which are final and binding in all matters related to the Sweepstakes. Sponsor and its agencies are not responsible for lost, late, incomplete, damaged, stolen, misdirected, or illegible entries; lost, interrupted, or unavailable network, server, or other connections, garbled transmissions or miscommunications, telephone transmission problems; computer or software malfunctions or damage to a user’s computer equipment (software or hardware); technical failures; or other errors or malfunctions of any kind whether human, mechanical, electronic, or otherwise. Proof of sending or submission of entry will not be deemed proof of receipt of entry by Sponsor. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

WARNING: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE ASSOCIATED WITH THIS SWEEPSTAKES OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAW, AND, SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO PROSECUTE AND SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Sponsor is not responsible for any typographical or other error in the offer or administration of this Sweepstakes, or in the announcement of Sweepstakes Winners and Prizes. Sponsor reserves the right at its sole discretion to disqualify any individual it finds to be attempting to tamper with or undermine the entry process, the Website, and/or the legitimate operation of the Sweepstakes; to violate the Official Rules; or to act in an unsportsmanlike or disruptive manner or with the intent to annoy, abuse, threaten, or harass any other person. If, for any reason, the Sweepstakes is not capable of running as planned, Sponsor may, in its sole discretion, void any suspect entries and (a) cancel or terminate the Sweepstakes (or any portion thereof); (b) modify the Sweepstakes or suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; and/or (c) award the prize at random from among the eligible, non-suspect entries received up to the time of the impairment.

BY PARTICIPATING IN THIS SWEEPSTAKES, ENTRANT AGREES THAT THE SWEEPSTAKES ENTITIES AND THEIR RESPECTIVE PARENT COMPANIES, AFFILIATES, SUBSIDIARIES, REPRESENTATIVES, CONSULTANTS, CONTRACTORS, LEGAL COUNSEL, ADVERTISING, PUBLIC RELATIONS, PROMOTIONAL, FULFILLMENT AND MARKETING, WEBSITE PROVIDERS, WEB MASTERS, AND THEIR RESPECTIVE OFFICERS, DIRECTORS, EMPLOYEES, REPRESENTATIVES, AND AGENTS (THE “RELEASED PARTIES”) WILL HAVE NO LIABILITY WHATSOEVER FOR, AND SHALL BE HELD HARMLESS BY ENTRANTS AGAINST, ANY LIABILITY FOR ANY INJURIES, LOSSES OR DAMAGES OF ANY KIND TO PERSONS, INCLUDING PERSONAL INJURY OR DEATH, OR PROPERTY RESULTING IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, FROM ACCEPTANCE, POSSESSION, MISUSE, OR USE OF THE PRIZE, ENTRY, OR PARTICIPATION IN THIS SWEEPSTAKES OR IN ANY SWEEPSTAKES RELATED ACTIVITY, OR ANY CLAIMS BASED ON PUBLICITY RIGHTS, DEFAMATION OR INVASION OF PRIVACY, OR MERCHANDISE DELIVERY. BY PARTICIPATING IN THIS SWEEPSTAKES, ENTRANT AGREES THAT THE RELEASED PARTIES WILL NOT BE RESPONSIBLE OR LIABLE FOR ANY INJURIES, DAMAGES, OR LOSSES OF ANY KIND, INCLUDING DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES TO PERSONS, OR TO PROPERTY ARISING OUT OF ACCESS TO AND USE OF THE WEBSITE. THE RELEASED PARTIES ARE NOT RESPONSIBLE IF ANY PRIZE CANNOT BE AWARDED DUE TO CANCELLATIONS, DELAYS, OR INTERRUPTIONS DUE TO ACTS OF GOD, ACTS OF WAR, NATURAL DISASTERS, WEATHER, OR TERRORISM.

WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THIS SWEEPSTAKES, INCLUDING THE WEBSITE AND ALL PRIZES, ARE PROVIDED “AS IS” WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSIONS OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY. CHECK LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.

6. Disputes. All disputes, claims and causes of action at law or in equity (individually, “Claim”) arising out of or relating to this Sweepstakes, the meaning or interpretation of the rules or any Prize awarded shall be resolved by applying the laws of California, without regard to the conflict of laws provisions therein, and shall be solely and exclusively brought in the state or federal courts within that state. All Claims shall be resolved individually, without resort to any form of class action and all Claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event, include attorneys’ fees, and under no circumstances will any entrant be permitted to obtain awards for, and, by entering, entrant waives all rights to claim, punitive, incidental, special, consequential damages and any other damages, other than for actual out-of-pocket expenses and waives all rights to have damages multiplied or otherwise increased. ENTRANTS, BY ENTERING, SPECIFICALLY AND KNOWINGLY WAIVE ANY RIGHT TO A TRIAL BY JURY AND A TRIAL BY JURY IS HEREBY WAIVED BY BOTH SPONSOR AND ENTRANTS.

7. Sponsor: Henkel Corporation, acting through its Joico division 5800 Bristol Parkway, Suite 700, Culver City, CA 90230, whose decisions, as determined in its sole discretion, are final and binding as to all aspects of this Sweepstakes.

8. Official Rules and Winner’s List:  For a copy of the Official Rules, visit https://www.joico.com/rules . For a list of winners, send a self-addressed stamped envelope on or before August 1, 2023, to Sponsor at Henkel Corporation, acting through its Joico division located at 5800 Bristol Parkway, Suite 700, Culver City, CA 90230. Vermont residents may exclude return postage.

Copyright ©2023 Henkel Corporation. Joico® is a registered trademark of Sponsor. All rights reserved.