TIME FOR A CHANGE
With Joico Global Artistic Director, Richard Mannah
A new year. A new vibe. And a versatile new haircut that takes its style inspo from actress, Kristen Stewart. That was the vision from Joico Global Artistic Director, Richard Mannah, who created a transformation that’s both edgy and adaptable for 2021 and beyond. Get all the how-to’s – and his change-it-up styling tricks – here:
THE BACK STORY
“We completely transformed her look,” says Richard of this chameleon-like cut that beautifully boasts both short and long elements. “Inspired by Kristen Stewart, we decided to do a undercut version, as the client had so much hair.
Why an undercut? “This technique narrows the look and creates versatility for the shape. It can be worn classically or messy depending on which Joico styling products are used,” explains Richard.
Watch the video, then keep scrolling for Richard’s tips, tricks, and products!
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PRODUCTS USED
K-PAK Color Therapy Luster Lock Spray
This “wonder spray for healthy-looking hair every day” is a silky, leave-in treatment that that delivers a powerful shield of protection against styling stress, thermal damage, and UV exposure – all of which can fade your hair color. The results are remarkable and visible…smooth-as-silk hair that shines like nobody’s business.
The How: Richard applies and works into hair before cutting.
Dream Blowout Thermal Protection
The perfect safeguard: If you’re going to be using any kind of blow dryer or heat-styling tool, Dream Blowout is a must. It safeguards strands against the ravaging effects of thermal styling, humidity, frizz, and even damage caused by pollution…for a full 24 hours. And, the super-hydrating formula cuts your blow-drying time, delivering full, shiny, smooth, luxe locks in minutes.
The How: Richard works a dollop into the hair before drying.
Body Shake Texturizing Finisher
The first step for texture: This gives you the plush, airy, bombshell volume in a buildable texturizing spray that’s never stiff or sticky. Formulated with a high-performance combination of Rice Starch and unique Copolymers, you get malleable fullness that’s super natural-looking without a of powdery residue.
The How: Richard sprays it throughout the new layers for lift and texture.
Beach Shake Texturizing Finisher
The first seaside styling spray that delivers glam, beachy texture, satiny hydration, and protective separation in a single, transformative spray. With touchable Beach Shake, you get the ultimate vacation from texturizers that leave behind a dry, salty finish; and the ability to create perfectly “imperfect” separation.
The How: Richard sprays it into his hand, then works into the hair to subtly “piece up” the look.
