When Dancing With The Stars champ, Rumer Willis, wanted to go back to her “roots” – a rich shade of black genetically gifted to her by mom, Demi Moore – she turned to none other than our very own superstar colorist, Denis De Souza, for the hair transformation. Using LumiShine’s breakthrough science, Rumer’s damaged locks became seriously stronger, darker, and more lustrous in a single salon visit.
COLOR FORMULASBase Formula: Joico LumiShine Permanent Color equal parts 3N + 4NA with 5 Volume developer. Process for 20 minutes.
Gloss Formula: LumiShine Demi Permanent Liquid Color equal parts 4N+6NA with 5 volume developer. Process for 15 minutes.
Tip: If client prefers brunette hair to stay cool use Joico Color Balance Blue Shampoo and Conditioner, but if they prefer to warm it up a little, use Joico Color Infuse Brown Shampoo and Conditioner.
LumiShine Permanent Creme Color
