Great shampoo. Restores colour. I’m a darkish blonde and for that hair colour it works beautifully.

Incredible. I have naturally mousy brown/dishwater blonde hair, level 6-7 with cool tone. I highlight to a level 8-9. I get warm yellow/orange/red undertones very easily when lifting. I alternate between this blue shampoo/conditioner set and the Joico purple shampoo/conditioner set, washing a few times a week. I can go for 6 months with this keeping my tone ashy. The blue is a lifesaver. I also intermittently use Malibu hard water treatments every 1-2 months and a Neutrogena residue removing shampoo every 2-3 weeks. Blonde is maintenance, but the blue and purple shampoos from Joico are the BEST for pigment and results. (Note: I have naturally normal to oily/fine hair and it doesn’t weigh my hair down too much)

Used it for the first time and as I was drying I immediately saw the difference! No orangey strands and the blonde in my highlights were so much prettier and lighter against my dark brown hair. Also, the bleached strands had started to look dry and hay like, but now are soft and tame again.