Think bold shades are sitting on the sidelines? These trending Joico Color Intensity looks are popping up all over Instagram; gorgeous proof that gutsy, fun color — like emerald-green, magenta, royal blue, and more — is back in a BIG way. Check them out, here:
RADIANT RED
Artist: @lustercolorstudio
Why we love it: The flames that leap up against hints of dark prove that depth and dimension can live in bold, red looks.
How it’s done:
Formula 1 (Lightener): Blonde Life Lightening Powder with 20 Volume Blonde Life Coconut Developer
Formula 2 (Pre-Toner): LumiShine Permanent Crème Color 6RR + 6RRC with 5 Volume LumiShine Developer
Formula 3 (Base): Vero K-PAK Permanent Crème Color 5XR with K-Pak Color VeroGlaze No-Lift Crème Developer
Formula 4 (Glaze): Joico Color Intensity Ruby Red
Check it out, here:
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AMAZING MARIGOLD
Artist: @hairbybradd and @mastridoesmyhair
Why we love it: The joi of punchy orange literally leaps out of this Color Intensity blend.
How it’s done:
Formula 1: Pre-lighten hair with Joico Blonde Life Lightening Powder
Formula 2: Joico Color Intensity Yellow + Ruby Red
Check it out, here:
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GOOD MORNING, SUNSHINE!
Artist: @calleyhair
Why we love it: Could there be any better gilded shade to wake up to? We think not.
How it’s done:
Check it out, here:
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WICKEDLY GORGEOUS GREEN
Artist: @robindeltoro
Why we love it: Strategically mixing Kelly Green with hints of Yellow, creates a Limelight result that dances with dimension.
How it’s done:
Formula 1 (Lightener): Blonde Life Lightening Powder with 10 Volume and 20 Volume Blonde Life Coconut Developer
Formula 2 (Root Melt): Joico Color Intensity Kelly Green
Formula 3 Limelight Reformulation: ¾ Color Intensity Yellow + ¼ Kelly Green
Check it out, here:
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TRUE BLUE HUE
Artist: @kellie.kreates
Why we love it: Created with Peri-Wink from the Love Aura collection, this stunning look is bold and uniquely calming in one fell swoop. “From my experience, it is one of the true-blue shades that don’t fade green/teal. It’s my absolute fave!” raves artist, Kellie.
How it’s done:
Formula 1: Pre-Lighten hair with Blonde Life Lightening Powder
Formula 2: Joico Color Intensity Peri-Wink
Check it out, here:
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AMETHYST GEM
Artist: @christianwhair
Why we love it: Sultry dark at the crown melts into an explosion of stunning, purply lightness.
How it’s done:
Formula 1: Pre-Lighten hair with Blonde Life Lightening Powder
Formula 2: Joico Color Intensity Indigo + True Blue + Amethyst Purple, equal parts
Check it out, here:
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ROYALLY BEAUTIFUL BALAYAGE
Artist: @hairbyrachelmai_
Why we love it: Artful painting takes this lively lavender to a field of light and dark.
How it’s done:
Formula 1: Pre-Lighten hair with Blonde Life Lightening Powder
Formula 2 (Roots to Mids): Joico Color Intensity Indigo + Amethyst Purple + Clear, equal parts
Formula 3: (Ends): Joico Color Intensity Light Purple + Clear
Check it out, here:
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FLAMINGO FIRE!
Artist: @stefwithanf_stylist
Why we love it: It takes fearlessness and a true passion for the punch of bold pink to bring this delicious hue to life.
How it’s done:
Formula 1 (Root: Joico Color Intensity Magenta
Formula 2 (Mid to Ends): Joico Color Intensity Magenta + Clear
Formula 3 (Mid to Ends): Joico Color Intensity Mauve Amour
Check it out, here:
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Unleash your creativity with Color Intensity!
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