Power Platinum Blonde

Power Platinum Blonde Hair Color BeforePower Platinum Blonde Hair Color Model After

Platinum is one of the strongest, most valuable metals around. Platinum Power Blonde is, too, when you get there with Blonde Life Powder Lightener, our brand-new color innovation that works lightning-fast and nails nine+ levels of lift in a single service. Celebrity colorist, Denis De Souza, shows you how to recreate this fierce, dazzling technique, and learn about the products that keep newly blonde hair gleaming.

Lighteners

Joico professional lighteners bottles group
COLOR FORMULASFORMULA 1
LumiShine Permanent Crème Color in 9BA (9.8) with 10 Volume (3%) LumiShine Developer (to create an ultra-cool blonde base)

FORMULA 2
NEW Blonde Life Lightening Powder with 10 Volume (3%) LumiShine Developer (for glowing, healthy-looking platinum highlights)

FORMULA 3
LumiShine Liquid Demi-Permanent Color 10BA (10.8) with 5 Volume (1.5%) LumiShine Developer (for a nourishing gloss that will bring out the best in your blonde)

Technique

Platinum power blonde tutorial Step1

STEP 1:
Pre-color the base with Formula 1 to create an icy-looking natural blonde canvas. Add dimension by taking horizontal micro-weave sections at the nape with Formula 2 from scalp to ends.

Platinum power blonde tutorial Step2

STEP 2:
Continue working upward toward the occipital bone with Formula 2. Start on the right side then move to the left, leaving natural hair between the foiled sections to keep your blonde looking natural. You should have approximately five foiled sections on each side.

Platinum power blonde tutorial Step3

STEP 3:
Take a ¾-inch square parting above the occipital bone in the center back.

Platinum power blonde tutorial Step4

STEP 4:
Using Formula 2, continue working in back-to-back horizontal micro-weave sections toward the center top.

Platinum power blonde tutorial Step5

STEP 5:
(View of completed back section).

Platinum power blonde tutorial Step1

STEP 6: SIDES
Take a small section that’s 3 inches wide from the front fringe area and pin it out of the way for now.

Platinum power blonde tutorial Step2

STEP 7:
Starting with a vertical micro-weave section at the hairline, work toward the ear pivoting gradually upward. Sections will become vertical-diagonal and then horizontal (parallel to the center part).

Platinum power blonde tutorial Step8

STEP 8: SIDES
Incorporate fine slices with micro-weave sections from the corner of the brow to the temple.

Platinum power blonde tutorial Step9

STEP 9:
Repeat the process on the opposite side, leaving out the fringe.

Platinum power blonde tutorial Step10

STEP 10:
Place back-to-back horizontal micro-weave slices, starting at the hairline and working upward. Place foils close to the scalp and apply Formula 2 as close to the scalp as possible. Repeat for approximately three foils.

Platinum power blonde tutorial Step11

STEP 11:
Process color, then shampoo with Blonde Life Brightening Shampoo. Rinse, apply K-PAK Cuticle Sealer, wait 5 minutes, then rinse hair again.

Platinum power blonde tutorial Step12

STEP 12:
Apply Formula 3 and process for up to 15 minutes. Rinse hair, then shampoo with Blonde Life Brightening Shampoo. Apply Blonde Life Brightening Masque for 2 – 5 minutes, then rinse and style hair as desired.