LUMI10 DELIVERS TIMESAVING COLOR WITH FULL COVERAGE
It’s the most wonderful time of the year. It’s also the busiest – for hairdressers trying to fit every can-you-please-squeeze-me-in client with an already-packed holiday schedule. That’s when LUMI10 Permanent Crème Color – our 10-minute express-service innovation – becomes the ultimate gift of time for both you and your clients. Delivering 100% gray coverage and up to 2x the shine in just 10 minutes, this quickie solution for long-lasting, fade-resistant color is designed to increase your creativity and efficiency with speedy results.
Who’s going to LOVE LUMI10 during holiday season?
The working mom who’s toggling between carpools, gift wrap, party prep, and elf placement, and needs to slide in – and out of – your books in a flash.
The multitasking CFO who needs a quickie midday appointment – especially when she has to segue from office to office party.
That spontaneous client who loves last-minute add-ons. (“Can you touch up my roots with the haircut?”)
The walk-in appointment who just realized her roots are showing and there’s a sparkling event on the calendar.
GRAY-DIENT RADIANT
Featuring Joico Global Technical Director Jeannetta Walker-Rodgers
When a client is 99% gray at the hairline, and only 5% gray from hairline to nape – and not ready to let nature take over – it’s time for a quick gradient blend that helps transition between light and dark, easing the client into a subtle visual adjustment. “The temples and front hairline were left to process for the full 10 minutes, and everything behind the hairline – including her part — processed for just seven minutes so it wouldn’t completely cover,” explains Jeannetta. “LUMI10 is the best and fastest tool to use for this mini blend!”
PRO TIP: This quick technique prepares the client for her next appointment, where Jeannetta will balayage LUMI10 into the hairline and temple, revealing more white around the face. “You can continue to paint less and less until your client is used to the transition,” she says.
Watch Jeannetta’s tutorial in action:
Hair Care: Moisture Recovery Moisturizing Shampoo and Treatment Balm
FAST TRACK TO FESTIVE
Featuring Joico Global Artistic Director of Education, Ricardo Santiago
A new mom, a full-time job, gray roots, and a holiday season in fuIl swing…that’s the perfect time for a LUMI10 rescue, says Ricardo. “It renews her confidence and provides quick, convenient, foolproof gray coverage; saving her the most precious commodity – time!” To nail coverage of regrowth, Ricardo advises starting at the area with highest concentration of gray – the line of demarcation – and working your way down to the root.
PRO TIP: Use a wider brush when applying LUMI10 – you’ll get more product on faster and with better saturation.
Watch Ricardo’s tutorial in action:
Hair Care: Joico Defy Damage Detox Shampoo and KBOND20
Get More LUMI10 Pro Tips
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