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Smoked Blonde

@lift_lob_love

hair model after treatment

Formula 1

Lightener: Joico Blonde Life Lightening Powder with 10 Volume LumiShine Developer

blonde life lightening powder 32oz
lumishine developer 10 bottle

Formula 2

Gloss: Joico Blonde Life Demi Gloss 9V + 9SB + Clear with 5 Volume Blonde Life Coconut Oil Developer

blonde life demi gloss bottles
blonde life developer bottles and coconuts

Haircare:

Joico Moisture Recovery Moisturizing Shampoo Joico Moisture Recovery Moisturizing Conditioner

Moisture Recovery Shampoo Bottle
Moisture Recovery Conditioner Bottle

 

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Vanilla Latte Blonde

@michelle.katerinhair

hair model before treatment

before

hair model after treatment

after

Formula 1

Lightener: Joico Blonde Life Lightening Powder with 10 Volume Lumishine Developer + 20 Volume LumiShine Developer

blonde life lightening powder 32oz
lumishine developer 10 bottle
lumishine developer 20 bottle

Haircare:

Joico Hydrasplash Hydrating Shampoo Joico Hydrasplash Hydrating Conditioner

hydrasplash shampoo
hydrasplash conditioner

 

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Parisian Blonde

@hairbykenzzie

blonde hair model

Formula 1

Lightener: Joico Blonde Life Lightening Powder with 20 Volume Lumishine Developer

blonde life lightening powder 32oz
lumishine developer 20 bottle

Haircare:

Joico Defy Damage Protective Shampoo Joico Defy Damage Protective Conditioner

defy damage detox shampoo
defy damage conditioner bottle

 

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Tweed Blonde

@hairbycourtneymn

blonde model before treatment

before

blond model

after

blonde hair model

Formula 1

Base + Lowlights: Joico Lumishine Permanent Crème Color 7NB with 10 Volume Lumishine Developer

lumihsine permanent liquid boxes
lumishine developer 10 bottle

Formula 2

Gloss: Joico Lumishine Demi-Permanent Liquid Color 9NV + 10NG with 5 volume Lumishine Developer

lumishine demi permanent liquid natural violet light blonde 9NV
lumishine demi permanent liquid natural golden lightest blonde 10NG
lumishine developer 5 bottle

Haircare:

Joico K-PAK Color Therapy Color Protecting Shampoo Joico Defy Damage In A Flash 7 Second Bond Builder

kpak color therapy shampoo
defy damage in a flash bottle

 

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WHICH CLEAN HAIRCARE PRODUCTS ARE RIGHT FOR YOU

Thinking about switching your haircare routine to something a little cleaner, more earth-friendly, and full of naturally derived ingredients? Joico’s Inner Joi line is set to become new best friend.

Take this quiz and we’ll create an Inner Joi routine that’s custom-made for your hair:

When you’re frustrated with your hair, what are you most likely thinking?
Which clean-beauty feature is most important to you?
How many times a week do you use a styling product?
How often do you color your hair?
Let’s talk hair texture. Which is closest to yours?
How important is it that your hair products have an eco/social benefit – like giving back to communities in need, or cleaning up ocean plastic?
Check Answers
Your Result:
Sorry, no results found.
Please repeat the quiz and try different answer combinations.

Your match: Inner Joi Hydrate Collection

Dry hair is a drag; and it sounds like that’s exactly what you’re dealing with. Inner Joi’s Hydrate trio of Shampoo, Conditioner, and Detangler delivers all-day moisture with Apple extract, a natural humectant that’s widely considered to be a superfood; as well as Aloe, rich in essential vitamins, amino, and fatty acids. Hair will look soft, polished, and exceptionally shiny without getting weighed down by heavy formulas; scalp feels fresh and replenished. In addition to nourishing moisture, these clean products feature:

• Naturally-derived*, animal-test-free, 100% vegan
• Sustainably sourced ingredients†
• No Parabens, Gluten, and SLS/SLES Sulfates
• A commitment to helping communities in need

model holding hydrate collection
FIND YOUR INNER JOI COLLECTION ON AMAZON

*According to Global ISO 16128 Standard, 90%-96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 90%-96% of the formulas
†We define ‘sustainably sourced' as ingredients that are plant-derived and/or obtained through upcycling processes

Your match: Inner Joi Strengthen Collection

Sounds like you’ve got fragile hair. Give it a powerful boost with this super-set trio of Shampoo, Conditioner, and Masque designed to build and repair damaged strands, and prevent future breakage. This collection is formulated with Coconut and Abyssinian Oils (environmentally-friendly superfood antioxidants); with each use, hair feels soft and reenergized, with bouncy movement and increased shine. In addition, these clean products feature:

• Naturally-derived*, animal-test-free, 100% vegan
• Sustainably sourced ingredients†
• No Parabens, Gluten, and SLS/SLES Sulfates
• A commitment to helping communities in need

model holding strengthen collection
FIND YOUR INNER JOI COLLECTION ON AMAZON

*According to Global ISO 16128 Standard, 90%-96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 90%-96% of the formulas
†We define ‘sustainably sourced' as ingredients that are plant-derived and/or obtained through upcycling processes

Your match: Inner Joi Preserve Collection

We get your frustration with pricey hair color that just won’t stay put. Fight the fade by 83% with this healthy trio of Shampoo, Conditioner, and Protective Milk, developed with Beet Root Extract and nourishing Raspberry Seed Oil! In addition to long-hauling your hair color (and leaving it vibrant and brilliantly shiny), these clean products feature:

• Naturally-derived*, animal-test-free, 100% vegan
• Sustainably sourced ingredients†
• No Parabens, Gluten, and SLS/SLES Sulfates
• A commitment to helping communities in need

model holding preserve collection
FIND YOUR INNER JOI COLLECTION ON AMAZON

*According to Global ISO 16128 Standard, 90%-96% naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 90%-96% of the formulas
†We define ‘sustainably sourced' as ingredients that are plant-derived and/or obtained through upcycling processes

Retake Quiz

  1. If you have any difficulties with using this website, please contact consumer.relationsNA@henkel.com or 908-280-4147. We make every effort to respond within 24 hours.

 

Last Updated: 12/10/2019

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