We’re known as the “healthy-hair folks” for good reason. And one of them is Defy Damage, our powerful home-care system that actually strengthens hair bonds for a transformation you can instantly see and feel. Ready to get started with an Rx designed specifically for YOUR hair? Let’s go….
What’s The Deal with Defy Damage?
This is no ordinary hair-care collection. The secret to Defy Damage lies in key ingredients — Arginine, Moringa Seed Oil, and a Protective Lipid – that team up with Joico’s SmartRelease® Technology, a one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin. It’s round-the-clock protection between every salon visit and puts YOU at the helm of healthy hair. Defy Damage is a must-have if you’re partial to color services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution.
Defy Damage Delivers…
80% Less Breakage
5X Stronger Hair
90% of Color Vibrancy
Increased Shine
Stronger, Rebuilt Bonds
Visible results after 1 use
Immediate Soft Feel
Now, let's figure out what you need...
Frequent cleansing can wreak havoc on even the healthiest hair…by stripping color, weaking hair bonds, and damaging hair with harsh sulfates. (And that doesn’t even address all the wet-combing and hot tools that typically accompany a hair wash.)
Your Rx: Defy Damage Shampoo and Conditioner
Defy Damage Protective Shampoo
With a rich, luxurious lather, Defy Damage Shampoo, with its gentle cleansing, protects hair with damage-prevention ingredients; swiftly sloughing away dirt, impurities, and build-up without roughing up the hair cuticle or stripping vibrant color. The results are shiny, smooth, clean strands — wonderfully resilient and healthy looking.
Use it: Simply lather up and rinse thoroughly.
Defy Damage Conditioner
The perfect partner to Defy Damage Shampoo, the daily, color-preserving formula of Defy Damage Conditioner will give you a welcome pause from all that wrestling with dragging a brush or comb through wet tangles. Defy Damage Conditioner is a bond-strengthening formula that replenishes moisture and builds resilience in your hair without weighing it down; and — drumroll, please — it instantly detangles hair so you’ve got amazing glide power with that brush or comb.
Use it: After every shampoo. Leave in one minute then rinse.
Even the gentlest lighteners can do a number on hair (more so if you’re lifting hair that’s been previously lightened). In a nutshell, bleach opens the hair’s cuticle, strips away the color, and can destroy protein bonds (also known as keratin) that lend hair its strength and luster.
Your Rx: Defy Damage Protective Masque
This is the treatment that goes deep, infusing fragile, lightened hair with a brilliant, bond-strengthening defense to tackle those vulnerable cuticles. The result? Less breakage, and illuminated, healthy hair that‘s actually visible after the very first use! You’ll experience instant softness and shine.
Use it: Once a week after cleansing your hair as an intensively and nourishing treatment. Apply to towel-dried hair; leave in 5 minutes, and rinse.
Heat is one of hair’s worst enemies. Exposure to UVA and UVB rays can damage the hair’s cuticle, resulting in color fade, dullness, parched strands, and even breakage; and your blow-dryer and sizzling curling iron double down on this damage.
Your Rx: Defy Damage Protective Shield
This hair-saver is actually a true damage-defense hero against the harsh effects of UV rays, environmental pollution, and those pesky (but can’t-live-without) heat tools. Used prior to styling, hair is fortified inside and out, making it 4 times more resistant to breakage as you create that sleek straight style or mass of curls. And despite your time in the rays, you’ll still have soft, shiny, healthy-looking hair.
Use it: Work in a couple of pumps on damp hair; then dry and style as usual. If you’re going to the beach, reapply during your time in the sun for extra protection.
Sometimes it’s rain; other times, humidity – but whatever the trigger that unleashes those wild strands, you need a major safeguard to stave off the assault before they kill your fresh blowout or flat-iron sesh.
Your Rx: Defy Damage Invincible Frizz-Fighting Bond Protector
Just what the doctor ordered: Hair is treated to a nourishing, invisible cloak of protection against humidity and damaging pollution for a full 24 hours. Lightweight but seriously powerful, Invincible keeps frizzy strands at bay, delivering fine-mist protection, a soft, silky glow, and light hold – the perfect combo before you walk out the door. Stocked with ingredients that guard against thermal damage, this bond-protecting phenomenon will quickly become your one-and-done styling friend.
Use it: Spray it on dry hair after styling and before walking out the door.
We gotcha. Life gets in the way; but that needn’t squash your dreams of transforming your hair into healthy, shiny, gorgeousness.
Your Rx: Defy Damage Overnight Nourishing Treatment
No worries about adding extra minutes to your daily routine, because this overnight healthy-hair treatment that gives all-new meaning to the phrase, “Get your beauty sleep!” Use it and you’ll experience the thrill of visibly softer, smoother, shinier hair without lifting a finger – perfect for your “I have no time to fuss” schedule. This bedtime bond-strengthener actually protects each strand from daily damage and pollution, reducing breakage and the appearance of split ends – all in a no-rinse, one-step formula that can be applied to damp or dry hair.
Use it: Just apply a dollop into hands and work into the mid-lengths and ends of your hair before you slumber. Then night-night time! You’ll wake up with truly transformed, healthy tresses.
