How to Keep your Red Color Bright.

Dying to keep your red? Here’s how…

Amber Maynard spraying joico Defy Damage in clients hair
Amber Maynard washing clients hair in shampooing bowl

Stay out of that shower after you leave the salon
“I always recommend waiting 24 – 48 hours after getting red color to shampoo your hair. Dye molecules are really large, so you need to allow enough time for those to settle and the cuticle to close. If you rush it, your cleansing will simply wash the new color right out.”

Pretend your hair is laundry – and wash accordingly
“Hot water will open the cuticle, so you can shampoo hair with hot water to get a really good cleansing; but then you need to set hair with a cold-water rinse to close the cuticle and lock in your color. This routine will make a huge difference in preserving, not just reds, but all hair color. Across the board, it’s a good rule to follow.”

Stay out of that shower after you leave the salon
“I always recommend waiting 24 – 48 hours after getting red color to shampoo your hair. Dye molecules are really large, so you need to allow enough time for those to settle and the cuticle to close. If you rush it, your cleansing will simply wash the new color right out.”

Amber Maynards client showing off beautiful red hair
Color Infuse Red shampoo in hand

Damage does a number on red hair, so avoid it like the plague
“I recommend Joico Defy Damage At-Home Care system to protect hair and strengthen bonds after your color treatment; and to keep hair healthy in general. Plus, it’s got built-in color-longevity properties.”

If your hair is red, your shampoo should be, too
“Your choice of shampoo and conditioner matter a ton when it comes to maintaining red color. Joico’s Color Infuse Red Shampoo and Conditioner are designed specifically to amp up the intensity and shine of red hair, while also protecting strands from damage. Using them is a great way to keep your red hair vibrant and refreshed between salon visits.”

Glaze isn’t just for donuts.
“I recommend clients come back to the salon for a glaze every 2 – 4 weeks for maximum vibrancy. If that’s not realistic for you, then I’d advise coming in for new color every 4 – 8 weeks, depending on how fast your hair grows. Frequency of touch-ups have nothing to do with what your natural hair color is; with red, it’s all about the shade you want to achieve, and how vibrant you want your red to be going forward.”

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