THE IRONY OF RED HAIR COLOR…
Why is working with red so confounding? Because – bizarrely – it’s the most fade-prone hair color in the spectrum (gingers are always trying to preserve the vibrancy of their salon investment); yet when you DON’T want it, the stubborn color tends to stick around. “Red is the largest color molecule,” explains Jill of this tricky tone. “And that’s why getting it out of the hair is equally as hard as getting it to stay in. Many stylists forget that in order to remove it, they need the power of green to counteract and neutralize red — not blues or violets.”
A SPLASH OF ASH…
And that’s why LumiShine’s new Ash-Ash Series is your answer. It’s a collection of seven perfectly balanced shades featuring a green undertone, designed specifically to counteract the warmth of uninvited orangey/red tones. Available in Permanent Crème and Demi-Permanent Liquid, this bond-building icy palette allows you to master multi-dimensional, ultra-cool results with 2X the shine…even on the brassiest brunette-to-blonde hair.
JILL’S SECRET “RED-REMOVAL” FORMULA AND STEP-BY-STEPS
Prep: Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray
Apply : LumiShine Demi-Permanent Liquid Color 6AA + 7NN
– Adjust the amount based on the level you need to correct
– Mix equal parts with 5 volume LumiShine developer
– Process for 15-20 minutes
– Rinse
Post treatment: Defy Damage ProSeries 2 Bond-Strengthening Color Treatment
FORMULA 2
Prep: Apply Defy Damage ProSeries 1 Bond-Protecting Color Optimizer Spray
Apply: LumiShine Demi-Permanent Liquid Color 8AA + Clear
– Adjust the amount based on the level you need to correct
– Mix with just a splash of clear
– Process for 15 – 20 minutes
– Rinse
Post Treatment: Defy Damage ProSeries 2 Bond-Strengthening Color Treatment
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