It may not be seismic, but Joico Global Artistic Director, Richard Mannah’s cool new curl technique will definitely leave you shook. The unique S-like shape is created with a simple flat iron – a move that’ll blow your mind when you see it – and it’s cleverly designed to show off your favorite facial feature.

Before we tell you what it IS, let’s tell you what it’s not:
• It’s not a round curl that’s created by winding hair around the barrel of a curling iron.
• It’s not a beachy wave made by wrapping hair around a heat wand.
• It’s not the crimped curl you get when you pull a flat iron through hair at a sideways angle.
The secret to the “S” Wave:
Picture yourself holding a section of hair. Now, slowly lift that section up and watch the snake-like bend that’s created. Stop there. Holding hair in that position, begin tapping the flat iron onto the shape to lock it in. Next, direct that same section sideways to form another bend (picture a snake, if you need a guide). Again, tap this bend with the heat of the flat iron – locking it in. And so it goes…all the way down, until you have a series of one-dimensional waves from top to bottom.
Note: Richard pivots to a more traditional curling iron for back sections; watch the video for specifics.
demo and Insider “S” Wave tips:
A Q/A with creator, Richard Mannah
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Q: What products do you need to pull off this look?
A: Here are 3 faves that do the trick….
Prep the hair with K-PAK Color Therapy Luster Lock Multi-Perfector Daily Shine & Protect Spray. This “wonder spray for healthy-looking hair every day” is a silky, leave-in treatment that that delivers a powerful shield of protection against styling stress, thermal damage, and UV exposure – all of which can fade your hair color. The results are remarkable and visible…smooth-as-silk hair that shines like nobody’s business.
To maintain the wave and volume, finish hair with Beach Shake Texturizing Finishing Spray. Stocked with coconut and sunflower seed oils, it delivers glam, beachy texture, satiny hydration, and perfectly “imperfect” separation in a single, transformative product. Uniquely hydrating ingredients deliver a satiny sheen with carved-out separation…and not a hint of parched, salty, or crunchy strands.
Once hair has cooled down, add a bit of K-PAK Color Therapy Glossing Oil. This daily hair treatment creates 150X the shine in a single drop. It also preserves over 85% of investment hair color, and tames frizz without weighing strands down. Super nourishing African Manketti Oil, Argon Oil, and Evening Primrose Oil team up to create hair that’s instantly 9X stronger; while K-PAK’s SmartRelease Technology releases Rose Hip Oil, Arginine, and Keratin to repair, strengthen, and protect hair from future breakage, repairing years of damage in just a single use.
Q: Any suggestions on flat irons?
A: I love using the GHD irons, as they automatically adjust the heat according to your hair type, and have round edges. I used the Bio Ionic 1.25-inch curling iron around the back.
Q: What hair texture/type is best suited to this look?
A: This works best on fine-to-medium hair types. If you have curly/wavy hair, it’s important to smooth the hair first for a more polished finish.
Q: Any hints on sectioning the hair?
A: Always separate the front sections from the back; and begin in the front. Take 1.5-inch horizontal sections and work the wave away from the cheekbone to frame the face. Feed the hair into the iron and keep tapping to create this “S” shape. It’s a great wave for minimal volume around the sides.
Q: Any tricks for making the waves last longer?
A: Don’t touch the hair while it’s cooling down. This will set the wave and give you more holding power.