When you’re craving creamy, and you want to turn the volume way, way up, serve yourself a daily dollop of our finest styling foam. It’s luxe, rich, and actually nourishing to hair… resulting in super-size density that even the feistiest humidity won’t topple for a full 72 hours.
Here’s Why You’ll Love It
You have fine hair and you want to add lasting volume
This rich, creamy foam won’t leave hair weighed down or greasy
Hold level 9
Reviews & Testimonials
Now Let’s Use It
Directions: Shake well. Dispense a small amount into hands, emulsify, and apply to clean, damp hair. Style as usual.
Let’s Look Inside
Plum Kernel Oil:
Stocked with vitamins A and E, plum kernel oil is a known antioxidant and helps add moisture without weighing hair down.
Our own deep-sea antioxidant mix, protects strands from heat styling – all the way up to 450 degrees.
Is this the replacement for the old Ice Whip? It was the best mouse I have ever found that did not make my hair sticky. It was so lightweight and kept my naturally curly hair at bay without making it look like I had mousse in it. If so, why did Joico change it? Probably did it like every other company, replace the ingredients with low cost budget ingredients. I suspect this is what happened here. I’d give a 0 star if that were a choice. Don’t buy.