Here’s Why You’ll Love It
Unlike traditional shampoos that can strip away what little joi remains, this power-packed formula gives and gives—instantly improving elasticity, strength, and shine.*
Gently cleanses damaged hair
*When used with K-PAK Reconstructing Conditioner
Reviews & Testimonials
Now Let’s Use It
Directions: Lather, rinse, and repeat if desired. Follow with K-PAK Reconstructing Conditioner.
Finally, an effective cleanser that’s gentle enough for daily use on even the most damaged hair!
Let’s Look Inside
This hair healer goes right to the damaged areas of the cuticle, instantly filling in those lost amino acids, while restoring elasticity, strength, and shine.
A protective protein found naturally in hair, actively seeks out damage and helps repair hair by replacing lost proteins. The result? Stronger, healthier-looking locks.
Guajava Fruit Extract
Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage.
Evening Primrose Oil
A rich source of Omega-6 and Gamma-Linolenic Acid, an essential fatty acid that helps nourish hair back to health.
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
New Joico is awful, unfortunately. Smell is too strong and sweet
DON’T PURCHASE THE NEW FORMULA IT IRRATATED MY SCALP AND MY HAIR IS FALLING OUT!!! IT SMELLS LIKE CHEMICALS ITS HORRIBLE.
How to succeed at going out of business by Joico 101. Change the smell of your best shampoo line. The end.