Here’s Why You’ll Love It
Our transformative treatment instantly goes to work repairing hair damage and doubling hair strength —giving you sleek, glossy, healthy-looking hair that looks and feels like a million.
Instantly repairs years of visible damage
Doubles resistance to breakage*
Hydrates for soft, shiny, healthy-looking hair
*Against combing breakage on damaged hair vs. a non-conditioning shampoo
Reviews & Testimonials
Now Let’s Use It
Indulge once a week for radiantly healthy-looking hair.
Directions: Apply to damp hair. Leave in for a full 5 minutes. Rinse and style as usual.
Let’s Look Inside
A protective protein found naturally in hair, actively seeks out damage and helps repair hair by replacing lost proteins. The result? Stronger, healthier-looking locks.
Guajava Fruit Extract
Packed with antioxidants and Lycopene, which are known to help protect hair against UV damage.
Evening Primrose Oil
A rich source of Omega-6 and Gamma-Linolenic Acid, an essential fatty acid that helps nourish hair back to health.
Our one-of-a-kind liposome delivery system packs a punch by continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
Pairs Well With
Not going to lie…
The first couple times I used this I was so upset because my hair didn’t feel or look any better and I had slathered it on. I am here to tell you GIVE IT TIME. I started to see dramatic differences by the third wash. A hairdresser recently fried my already super thin blonde hair to where I was afraid to brush it for I might lose hair… and my scalp has been in so much pain. The protein in these Joico products are life savers because I remember using the deep penetrating reconstructive treatment years ago when I was double processed with bleach at a salon and sent on my way with no hair left. These products saved me then and they are saving me now. Thank you Joico for giving us girls hope again!
The best product I’ve used for hair repair.
It’s the best treatment for Bleached hair my mom is a level 12 lady Gaga blonde and this is the only conditioner she uses to fix the damage. It’s like little band aids for the hair shaft to fix and repair the damage.