Colorful Anti-Fade Shampoo
For color longevity
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor.
Here’s Why You’ll Love It
Free of SLS/SLES Sulfates *
Gently cleanses color-treated hair
Fortifies hair for 3X greater resistance to breakage **
*SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate
**When using Colorful Shampoo and Conditioner against combing breakage on damaged hair vs/ a non-conditioner shampoo
Reviews & Testimonials
Now Let’s Use It
Directions: Apply to wet hair. Lather, and rinse.
Let’s Look Inside
Camelia Oil
Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.
Pomegranate Fruit Extract
Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.
SmartRelease™ Technology
Our one-of-a-kind liposome delivery system, packs a punch-continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling
Reviews
I have used Joico products for many years and thought I would give your Colorful Anti-fade shampoo and conditioner a try as I love your products. Unfortunately the shampoo gives me an extremely itchy and sore scalp and is causing hair loss. I agree that it is really good when it comes to making my colour last longer but if I keep using it I am not going to have hair left to colour! I am going to go back to using my K-Pak Color Therapy which is great.
Such a good shampoo and conditioner. I’ve used Joico shampoo and conditioner for colour treated hair for years. This new line of shampoo and conditioner is great and isn’t heavy. My hair is so much more manageable and hasn’t faded. Highly recommended. I’ve told friends about it.
I dye my hair pink and it always fades no matter what I use and I’ve noticed far less fading/ color coming off after washing with this shampoo! It’s also very light and doesn’t weigh your hair down- would recommend!
