Color Butter Titanium

color intensity logo

Color Butter Titanium

Imagine a 5-minute treatment that amps up the intensity of titanium high-beam haircolor; quenches each strand with the richest conditioners; adds a burst of metal sheen to blondes...and lasts up to 10 shampoos. You get all that and more with Color Butter Titanium—a brilliant, low-commitment hybrid that combines fun color and reparative function in one luscious tub.

Here’s Why You’ll Love It

Brilliant, true-to-hue pigments re-energize investment haircolor, while blondes will have fun playing with a bright palette of possibilities.

Highly moisturizing ingredients leave hair silky-soft, shiny, and deeply conditioned

Refreshes existing haircolor instantly, adding a newfound brilliance and intensity

Let's you play with pops of fashion color with minimal commitment

Safe way to experiment with fashion shades while conditioning your hair

Can be mixed and/or diluted matched for the artist in you

Allows you to easily create color melts and dipped tips

Peroxide, ammonia, MEA and PPD free

Can be applied to damp or dry hair

Fights the fast fade of salon haircolor

Eliminates the need for after-color conditioning, since treatment is built right in

Downright delicious fragrance that includes the refreshing notes of citrus, jasmine, orange flower, and musk

Handy, wide-mouth tub for easy application

Reviews & Testimonials

5.0 rating
5 out of 5 stars (based on 4 reviews)
Very good0%

Now Let’s Use It

When the power of a heavy-metal look needs strength and sheen, Color Butter Titanium revs things up in mere minutes, leaving hair blissfully shiny and soft to the touch.

Option 1: Nail a fun, short-term color result on light to dark-blonde hair (natural or prelightened) — the burst of color comes with its own strengthening, moisturizing treatment.

Option 2: When vibrant, semi-permanent color begins to fade, Color Butter Titanium reignites the shade, restoring hair’s condition, strength, and luster between salon visits.

Option 3: The perfect last step following a color service, providing additional pigment deposits with longer lasting, more dynamic salon color results, and deep conditioning.


In-Salon: After a Color Intensity color service, shampoo as usual, then use Color Butter Titanium in place of conditioner. Leave on for 5 minutes and rinse thoroughly.
(Be sure to wear gloves during both application and rinsing.)

At Home: To refresh faded color or add pops of fun to blonde hair, apply Color Butter Titanium to dry or damp strands. Leave on for 5 minutes before rinsing thoroughly; there’s no need to use conditioning products.
(Be sure to wear gloves during application and rinsing.)

Pastel Mixology

Want to use Color Butter to create pretty pastels?
No problem! Soften Color Butter’s “punch” by mixing in your favorite Joico conditioner. Here is the Joico Artistic Team’s favorite pastel formula:

Color butter pastel blue ash shade

Let’s Look Inside

Bio Advance Peptide Complex logo

With the rich pigment of semi-permanent crèmes and a whole lot of intensely nourishing ingredients, you get the chance to play with color AND care for your hair.


A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

Bio-Advanced Peptide Complex

Is our exclusive blend of smart, hair-identical keratins that help repair hair from the inside out. These optimized proteins actively “seek out” and lock in on damaged sites, providing around-the-clock hair repair and protection.

Direct Deposit Dyes

Are the very same true pigments found in our best-selling Color Intensity Semi-Permanent Crème Colors. These brilliant dyes refresh faded hues for up to 10 shampoos.

Shea Butter

Derived from Shea-Karite tree nut—is native to the tropics of East and West Africa; delivering extraordinary moisture to the hair, while restoring hydration, suppleness, and glorious shine.

Kukui Nut Oil

Our exclusive blend of smart, hair-identical keratins that repair hair from the inside out. These optimized proteins actively “seek out” and lock in on damaged sites, providing around-the-clock hair repair and protection.


5.0 rating

This is absolutely my new favorite product!! My natural hair is silver with brown. I was looking for a change without damage to my very long hair. It is a perfect product! Hair is silky and titanium colored without a damage,or a heavy feel. I was afraid it would flatten out my natural brown streaks, but didn’t. It brightened up my hair and I love it! Highly recommend this product!

5.0 rating

I bleach about every three months or so and lately I’ve been using chrome tinted toners. These work when I can buy two of what I need, but this last time I did’t have the cash to get the extra bottle. My hair ended up not responding to the bleach and left me with copper roots and super light ends. The toner couldn’t fix all of it. I ended up at my local whole sale beauty store and found color butter! Of course, I couldn’t get the big bottle, but the cashier saw my hair and gave me a free sample. That one packet was enough to fix my roots and spread around the titanium color without any harmful chemicals or gross smells. Also, my hair is super soft now and it looks awesome. 100% will recommed and plan on purchasing the big container for more frequent use.

Rebecca Baker
5.0 rating

I used this because the color I put in at my salon was fading fast and wanted it to last longer – this did the trick! It was super easy to use and actually smelled good! Love that I can use this to not look so faded. So awesome!


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