Color Balance Purple Shampoo

Color Balance Purple

Don’t lose your cool with Color Balance Purple Shampoo. Its gentle lather instantly gets to work on undesirable yellow tones, leaving hair cool, healthy-looking, and protected.

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Here’s Why You’ll Love It

Immediate cooling results, plus round-the-clock healthy hair protection

Instantly neutralizes unwanted yellow and warm tones in blonde hair

Long-lasting results through 12 washes

Boosts shine and smoothness

Over 2X stronger hair*

Controls static


*Against combing breakage on damaged hair vs. a non-conditioner shampoo; when using Color Balance Purple Shampoo and Conditioner together.

Reviews & Testimonials

Rated 4.4 out of 5
4.4 out of 5 stars (based on 18 reviews)
Very good6%

Now Let’s Use It

Directions: Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo. Follow with Color Balance Purple Conditioner for best results.

Joico Color Balance Purple Shampoo in hand

Let’s Look Inside

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Enjoy the balancing act of ingredients that instantly neutralize yellow and orange tones in hair, while strengthening, protecting, and increasing shine.

Violet Pigments

Directly attach to the hair and instantly neutralize unwanted yellow tones.

Green Tea Extract and UV

Absorbers Help fight fading and tonal change to keep color looking great.

SmartRelease Technology

Our one-of-a-kind liposome delivery system, packs a punch—continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.


Rated 3 out of 5

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Rated 5 out of 5

I love this. And will try only using it a few times a week and leaving on for 3-5 min. I use it daily and only leave it on a min. I’ll have to alternate it.
Wondering if it possibly contains gluten or something similar. As much as I love it, and my color adores it, I get so itchy. Thank you!!! 💖

Rated 5 out of 5

This product is amazing!! I have ultra ash blonde hair and after a couple of weeks of color the brassy always had came back until now. It has made my white look so much brighter.


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