Color Balance Purple Shampoo

Color Balance Purple

This unique color-correcting formula preserves cool platinum blondes and silver foxes by keeping nasty brassy tones at bay while safeguarding hair’s vibrancy. And there’s more: Powerful ingredients provide a shield against damage and strengthen hair’s natural defenses.

Here’s Why You’ll Love It

Instantly neutralizes brassy and yellow tones for blondes and gray hair

Maintains hair’s vibrancy

Repairs and protects color-treated hair

Reviews & Testimonials

3.8 rating
3.8 out of 5 stars (based on 18 reviews)
Very good5%

Now Let’s Use It

Directions:Apply to wet hair and allow the shampoo to absorb for three-to-five minutes. Rinse. Repeat the process two or three times per week, alternating with your regular shampoo. Follow with Color Balance Purple Conditioner for best results.

Color Balance Purple shampoo in hand

Let’s Look Inside

Bio Advance Peptide Complex logo

It’s a two-pronged approach: Our Multi-Spectrum Defense Complex protects color from fading and losing vibrancy; exclusive Bio-Advanced Peptide Complex repairs, protects, fights frizz, and adds shine with every single application.

Our Multi-Spectrum Defense Complex:

Features antioxidant-rich Green Tea Extract along with UV protection to keep color looking great.

Bio-Advanced Peptide Complex

Provides all the power you need to reconstruct damaged hair from the inside out.


4.0 rating

This is the best toning shampoo I have ever used. I have naturally brown hair but have very ashy blonde highlights, I usually leave it on for about 10 mins or so and then rinse it out and any brassy tones are gone within one wash. This all being said, I suggest using it as infrequently as you can; from my experience it does tend to strip my hair strands and make them feel very dry. I assume this is probably due to the fact that it contains sulfates. Just something to be aware of.

5.0 rating

I really liked this shampoo. I am mostly gray and color my hair purple/violet so this shampoo has maintained the color even as the semi-permanent dye has faded. it is a great choice for someone with white hair.

Rita Sneddon
5.0 rating

I love this shampoo, I have colored my hair to blonde for 5 years now and this has always been my top pick for color Balance hair shampoo. THE best 10/10 recommend


Submit Your Review

Instagram Love


View this post on Instagram


A post shared by Joico Chile (@joicochile) on


View this post on Instagram


A post shared by Pizazz Hair Design Lougheed (@pizazzlougheed) on


View this post on Instagram


A post shared by Joico (@joico) on