Color Butter Blue

color intensity logo

Color Butter Blue

Imagine a 5-minute treatment that amps up the intensity of haircolor; quenches each strand with the richest conditioners; adds a burst of blue to blondes...and lasts up to 10 shampoos. You get all that and more with Color Butter Blue—a brilliant, commitment-free hybrid that combines fun color and reparative function in one luscious tub.

Here’s Why You’ll Love It

Brilliant, true-to-hue pigments re-energize investment hair color, while blondes will have fun playing with a bright palette of possibilities.

Highly moisturizing ingredients leave hair silky-soft, shiny, and deeply conditioned

Refreshes existing hair color instantly, adding a newfound brilliance and intensity

Let's you play with pops of fashion color with minimal commitment

Safe way to experiment with fashion shades while conditioning your hair

Can be mixed and/or diluted for the artist in you

Allows you to easily create blue-hued color melts and dipped tips

Peroxide, ammonia, MEA and PPD free

Can be applied to damp or dry hair

Fights the fade of salon hair color

Eliminates the need for after-color conditioning, since treatment is built right in

Downright delicious fragrance that includes the refreshing notes of citrus, jasmine, orange flower, and musk

Handy, wide-mouth tub for easy application

Reviews & Testimonials

2.9 rating
2.9 out of 5 stars (based on 7 reviews)
Very good0%

Now Let’s Use It

From ocean to azure to the intensity of cobalt, Color Butter Blue revs things up in mere minutes, leaving hair blissfully shiny and soft to the touch.

Option 1: Nail a fun, short-term color result on light to dark-blonde hair (natural or prelightened) — the burst of color comes with its own strengthening, moisturizing treatment.

Option 2: When vibrant, semi-permanent color begins to fade, Color Butter Blue reignites the shade, restoring hair’s condition, strength, and luster between salon visits.

Option 3: The perfect last step following a color service, providing additional pigment deposits with longer lasting, more dynamic salon color results, and deep conditioning.


In-Salon: After a Color Intensity color service, shampoo as usual, then use Color Butter Blue in place of conditioner. Leave on for 5 minutes and rinse thoroughly. (Be sure to wear gloves during both application and rinsing.)

At Home: To refresh faded color or add pops of fun to blonde hair, apply Color Butter Blue to dry or damp strands. Leave on for 5 minutes before rinsing thoroughly; there’s no need to use conditioning products.
(Be sure to wear gloves during application and rinsing.)

Pastel Mixology

Want to use Color Butter to create pretty pastels?
No problem! Soften Color Butter’s “punch” by mixing in your favorite Joico conditioner.
Here is the Joico Artistic Team’s favorite pastel formulas:

Color butter pastel mint shade
Color butter pastel blue ash shade
color butter pastel pink color swatch
Color butter pastel shade sky swatch

Let’s Look Inside

Bio Advance Peptide Complex logo

With the rich pigment of semi-permanent crèmes and a whole lot of intensely nourishing ingredients, you get the chance to play with color AND care for your hair.


A naturally occurring amino acid crucial to hair’s strength. Products that include Arginine help protect hair and rebuild it from the inside out.

Bio-Advanced Peptide Complex

Is our exclusive blend of smart, hair-identical keratins that help repair hair from the inside out. These optimized proteins actively “seek out” and lock in on damaged sites, providing around-the-clock hair repair and protection.

Direct Deposit Dyes

Are the very same true pigments found in our best-selling Color Intensity Semi-Permanent Crème Colors. These brilliant dyes refresh faded hues for up to 10 shampoos.

Shea Butter

Derived from Shea-Karite tree nut—is native to the tropics of East and West Africa; delivering extraordinary moisture to the hair, while restoring hydration, suppleness, and glorious shine

Kukui Nut Oil

is a highly prized moisturizer produced from the Hawaiian Candlenut tree. Stocked with essential fatty acids, vitamins, and antioxidants, this oil thoroughly hydrates parched hair while improving elasticity and shine.


5.0 rating

Love this product. Keeps my hair bright with my blue, I recommend it to my beautiful friends who have bright hair.

5.0 rating

I love it. It keeps my blue bright, I recommend it!

2.0 rating

I had tried the blue balance shampoo and conditionner to get rid of the brassy tones in my brown hair, without success. So I tried the butter. It needs to be applied on clean dry hair for close to an hour, then rinse, and it got rid of the brassy tones for about 2 shampoos. Sorta works, but not worth the time and money.


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